The full name of the 555 brand is State Express 555. Its creativity originated in 1895 when the founder of the brand, Sir Albert Levy, a London tobacco merchant, broke the speed of the New York Interstate Express. Recorded news brings inspiration.

The Empire State Express train Sir Levi took in New York set a new world record at the "Queen's Speed" of 180 kilometers per hour. This is also the first time in history that a train has exceeded the speed of 160 kilometers per hour.

Sir Levi liked the name State Express very much, and he immediately registered the trademark State Express as soon as he returned to the UK. Data records indicate that this trademark was first registered in Ireland on March 10, 1896. After this, Sir Levi registered a series of numbers from 111 to 999 as another part of the goods on February 18, 1907, which was combined into 9 different products. These nine different names represent different formulas. For example, the tobacco leaves used in 444 cigarettes are produced in Macedonia, the tobacco leaves used in 777 cigarettes are produced in Turkey, and the tobacco leaves used in 555 cigarettes are produced in Virginia. After the test of time, State Express 555 stands out in the State Express series and has become a century-old classic that continues to this day. 555 stands out in the State Express series with its pure British flue-cured tobacco formula and becomes the brand flagship. 555 cigarettes traveled around the world on the imperial cruise ship. Relying on their excellent and pure quality, distinctive taste and unique marketing methods, 555 cigarettes are widely welcomed by the upper class in Europe and Asia. From the 1920s to the 1930s, British American Tobacco occupied most of the Chinese tobacco market with its 555 cigarettes. In 1937, sales of 555 cigarettes exceeded 5 billion. In 1946, after being personally used by members of the royal family for more than five years, 555 cigarettes were awarded the Royal Certification by King George VI and Queen Elizabeth II.

At the same time, 555's brand image of "focusing on inner meaning, pure and authentic" has become well-known to more consumers with its sponsorship of major world-class rally championships and Formula One racing competitions.