Mobile phones have become an essential item in people’s lives. Not only young and middle-aged people have mobile phones, but even middle school and primary school students have one. Some people even suffer from "mobile phone disease" , I feel uncomfortable if I don’t play with my mobile phone for a while. In fact, these phenomena are also very common in society, because after all, people's living standards have improved and the price of smartphones has become cheaper.

While we are using mobile phones, we will also find that there are often many mobile phone advertisements around us, and most mobile phone manufacturers will invite some celebrities to do endorsements. In fact, this is nothing more than using the celebrity effect to increase mobile phone sales.

But generally speaking, when the contract between the mobile phone spokesperson and the mobile phone manufacturer expires, these celebrities will no longer use the advertised mobile phone, or will deliberately hide the mobile phone trademark. This is for Avoid any disagreements that may arise when working with other mobile phone brands.

At the same time, because the two parties are no longer cooperating after all, the star will no longer be obliged to help him with free publicity. However, there is also a situation where some people clearly endorse this mobile phone, but they support the products of other mobile phone manufacturers and use other mobile phones to publish news. This approach is actually not very kind, because you have taken the money from the sponsor. If you want money, you have to do things for them. Fortunately, this situation is relatively rare in the industry.

It is worth mentioning that Liu Haoran also endorsed Redmi back then. However, after the contract expired, Liu Haoran continued to use Redmi mobile phones and promoted them for free, and many fans also dedicated themselves to him. Thumbs up for the approach.

But if you want to ask who is the most dedicated star in mobile phone endorsements, it is not Liu Haoran, but Xue Zhiqian, whom many people like. In 2017, Gionee Mobile invited Joker Xue to endorse the mobile phone. Since then, the brand displayed on Joker Xue’s official Weibo mobile phone has become Gionee. However, Gionee Mobile fell into trouble last year. The company's capital chain began to break and it faced the crisis of bankruptcy. In December 2018, Gionee declared bankruptcy.

In August 2019, attentive netizens discovered that the end of Xue Zhiqian’s Weibo message showed a certain model of Gionee mobile phone, which immediately aroused praise from many fans, who all said that Xue Zhiqian is the most dedicated mobile phone in China Brand spokesperson.

Although Gionee Mobile has declared bankruptcy and has settled endorsement fees for each star, Joker Xue still insists on using Gionee to post Weibo, which can be regarded as a breath of fresh air in the advertising industry.

However, some media pointed out that after Joker Xue signed an endorsement contract with Gionee, the Li Yutong incident had a negative impact on the company, so Gionee also replaced Joker Xue with Liu Tao as a new mobile phone. Spokesperson.

However, Gionee was also very kind and did not ask for liquidated damages from Joker Xue, and still retained Joker's qualification as an endorsement. In fact, Xue Zhiqian also keeps using Gionee mobile phones in order to repay Gionee, using another way to compensate Gionee.