The market targeted by the theory is mainly the working class, a group of smart, active and fashionable women, and white-collar couples who pursue high-quality and classic designs, but also require keeping up with the trend and wearing novel fabrics.
Theory hopes to integrate personal taste, temperament and elegance into sexy and neutral design, so that OL can not only show men's toughness in clothing to show their working ability, but also integrate personal thoughts and personality into work clothes, so that work clothes can also be worn in holidays and public leisure activities, rejuvenated and fully dressed.
The style of the theory is deeply loved by the Asian market, especially the Japanese market, and many OLs are also chasing this brand. The theory also responds very quickly to the market. When they find any popular designs on the market, the theoretical designers will design a new counter-attack series, which will be produced by their own factories immediately.
Extended data
Matters needing attention in purchasing women's clothing:
1, according to the design, it should be beautiful and generous, with clear outline, smooth lines and smooth clothes.
2, look at the use of color, color collocation is novel, bright, harmonious and full of rhythm, and the colors of fabric and lining should be coordinated.
3. Similar colors or similar colors are appropriate. If there are decorative colors or lines, it should be concise and not cumbersome, which is in line with the embodiment of dress personality.
4. The sewing quality is the best, the thread is straight and flat, the thread color is consistent with the fabric, the seam is neat and smooth, and there is no stitch skipping or seam leakage; Shoulder pads should not be too high or too thick, the zipper should be in the right position, and the zipper should be neat and obedient when closed.
5, look at the overall structure, should conform to the body shape law, the proportion of each part is appropriate, the symmetrical parts should be symmetrical, the pocket position is appropriate, and the sense of integrity, comfort and symmetry is strong.