A successful trademark is inseparable from novel and unique ideas. In today's information society, a trademark must be unique, novel and unique in order to stand out from many visual images. In order to reflect the spiritual connotation of the enterprise and the essential characteristics of the product, it must be able to convey a lot of information related to the enterprise.
In order to facilitate public identification and circulation, and to spread information more effectively and quickly in limited time and space, it must be highly concise; In order to satisfy the public's visual aesthetic feeling, there must be a certain formal aesthetic feeling. Therefore, an excellent trademark is a highly concentrated body that integrates the uniqueness, symbolism, simplicity and formal beauty of graphics.
When we get a design topic, we must first analyze the design topic, because the trademark graphic, as a graphic symbol, is not just a simple graphic, it represents a specific enterprise or product, so it naturally represents the information associated with this enterprise or product.
The process of creativity and conception is the process for designers to fully spread their imagination wings and roam the imagination space, and it is also the process of returning to the theme and settling the dust. This process is complex and changeable, and it is also arduous and monotonous. In this creative thinking process, which can not only accurately convey the business philosophy of enterprises and brands, but also require novel and unique graphics with visual beauty and impact, designers need to carefully analyze and study the theme, starting from the characteristics and essence of the theme, through the association and imagination of divergent thinking,
Find the breakthrough of conception, broaden the depth and breadth of design, and then return to the origin, refine simple elements, express effectively, and make the design more novel, unique and attractive.