(1) False confusion

False confusion is often due to memory errors. Take the English trademark in the example below. Since the two trademarks have no meaning, the letter combinations and visual effects are similar, and the pronunciation is difficult to distinguish, it is easy for consumers to confuse due to memory errors; graphic trademarks with similar main features also fall into this category;

(2) Associative confusion

Associative confusion means that although the two trademarks are different, they are similar in form. Although consumers will not mistake the two trademarks for the same trademark, they may It is mistakenly believed that the two trademarks have the same origin. Although the two trademarks in the picture below are different in pronunciation and meaning, they are both combinations of graphics and text with the Olympic Games as the background. When used on the same or similar goods, it is easy for consumers to think that the two trademarks are designated. The source of the used goods is the same, thus causing misidentification.