How is the value of a trademark assessed when transferring a trademark? Trademark transfer is very popular now, to realize the realization of intangible assets or to buy a favorite trademark. So how is a trademark valued when transferring a trademark? Many companies or individuals want to understand the market before transferring a trademark. However, the value of a trademark currently does not have a fixed range and can only be used as a reference value and virtual valuation. So how to evaluate the value of a trademark? How is the value of a trademark assessed when transferring a trademark? 1. Characteristics of trademark value evaluation: 1. Many people will give priority to evaluating trademarks based on the realistic market, environment, trademark reputation and expectations of the trademark; 2. Trademark evaluation is based on the simulated market, based on the market and principal market. As a frame of reference, the price attribute of the trademark is re-described; 3. The potential of the trademark in future time and space to illustrate the reality, that is to say, the expected income is used to value the trademark value; 4. The trademark evaluation is independent of the parties involved in the evaluation , it is aimed at the needs of the trademark business, rather than serving the needs of any party involved in the conflicting trademark business, and is fair. 5. Trademark evaluation is highly consultative. It provides professional evaluation opinions for virtual assets, but this opinion is not mandatory. 2. Factors affecting the evaluation of trademark value: 1. The value of the trademark itself. The trademark owner’s investment and expenditure on the trademark are reflected in the trademark. Therefore, once the trademark is registered, it will have its own value. ; 2. If the trademark is more famous and popular in the market before it is transferred, the higher its value will be. Our daily promotion of the trademark and the products owned by the trademark are the key. 3. Among the 45 major categories of trademarks that we are familiar with, only a small number of trademarks belong to the popular categories for registration. Because it is difficult to apply, the price will be higher when the trademark is evaluated. 4. The exclusive right of a trademark is for 10 years. If you continue to own the trademark through renewal after expiration, its use period will be very long and the price will be higher. 4. Before a trademark is transferred, there will be a review process. If a trademark undergoes multiple re-examinations during the registration process, its trademark stability will become even worse, and its value will also be affected. The value may not be as high as imagined.