Jiaduobao continued to name the fourth season of "The Voice of China", but unlike the previous press conference, which vigorously promoted the title fee, this title fee was kept confidential.

The naming rights of The Voice of China in the first four seasons were 60 million yuan, 200 million yuan and 250 million yuan respectively. Jiaduobao's trademark lawsuit is at a critical juncture, relying on "The Voice of China" to make a name for itself, and actively supporting the offline communication of "The Voice of China".

Last year, the winning bid in China Good Voice's full-season advertisements exceeded 654.38+03 billion yuan, an overall increase of more than 30% year-on-year.

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