In recent years, my country's intellectual property industry has developed rapidly, and the number of trademark registrations has increased year by year. In particular, China's historical celebrities and cultural celebrities are the groups with the most powerful comprehensive national strength, development prospects and the widest influence in our country. China is a country with a history of 5,000 years of civilization. It can be said to be one of the countries with the longest history in the world. This means that each country has some well-known historical and cultural celebrities, leaving many legacy in the long history. A popular story. These well-known figures also try their best to highlight their beautiful images when using trademarks.

Article 32 of my country’s Trademark Law stipulates that trademark registrants shall, in accordance with relevant national regulations, apply to the Trademark Office for trademark registration on the name, graphics, model, product color, outer packaging, etc. of the goods or services. register. However, before applying for the use of a trademark, a preliminary review of the trademark is required. It should be noted that Article 32 of the Trademark Law stipulates that applications for trademark registration must comply with the principle of good faith. In other words, you must meet the conditions stipulated by law before you can submit a trademark registration application.

Portrait rights and trademark registration are two different legal relationships. They are one right and at the same time they are two different legal relationships. Celebrity portraits are highly commercial and unique, and the portraits are highly symbolic and have certain social influence and communication power. Once registered, they will cause public misunderstanding. Therefore, celebrities are the subject of personal rights of portrait rights, and their portraits are protected by law. They are not allowed to use the portraits enjoyed by the portrait rights holder for commercial purposes without the consent of the portrait rights holder.

As cultural symbols, the commercial value of celebrities is often reflected in the use of trademarks to increase their popularity. This is a two-way process, even from the source. Therefore, before registering a trademark, you first need to conduct sufficient research and demonstration on the celebrity, and choose and use a trademark plan that meets the standards. Because celebrities, as public figures, have high social visibility and to a certain extent represent the degree of communication within a certain group of people, they are also an intangible asset for individuals.