The purpose of product packaging design is to make a package that conforms to the nature of the product and meets the needs of consumers for the ultimate purpose of sales. So, what is the most important role in product packaging design? Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) answers:

1. Improve the market value of the product

Through packaging design, not only can the value of the product be increased, but also the value of the product can be increased. Consumers are more satisfied with the brand. By improving the packaging grade, we can enhance the company's sense of value. Only by being close to consumers' consumption behavior can product packaging design firmly grasp the market value.

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2. Convey the core idea of ??the product

The core idea can mythologize the connotation of the product and deepen consumers' impression of the product. This seemingly invisible packaging is the key to a huge impact on product sales. Packaging design is an important manifestation of product differentiation. It can not only display the product name, trademark, quality, purpose and advantages, but also convey the characteristics of corporate culture. Through packaging, customers can obtain product-related information in a short time. information.

3. Attract consumers’ attention

Unique and creative packaging design plays a big role in attracting consumers’ attention. The communication effect of product packaging even exceeds the communication effect of advertising. Enterprises must pay attention to packaging design and increase sensory stimulation in terms of visual effects, color matching, font selection, etc. of the packaging to attract customers.

4. Help product differentiation and identification

Familiarity with the brand is a prerequisite for consumption. Although there is only a vague impression in the minds of consumers, through this impression, once consumers come into contact with this company or brand, they will have a sense of intimacy. Packaging design has the basic function of information dissemination, and the main purpose of information dissemination is to display products and promote and publicize them in a wider range. Good packaging design also provides more means of publicity for the product.

5. The function of product protection

The function of product protection is to protect the products in the package from external influences and prevent damage or deterioration caused by light, moisture, etc. . The structure and materials of packaging are directly related to the realization of packaging protection function.

Eye-catching packaging design can make the product more conspicuous on the dazzling shelves, giving the product more sales opportunities. In product packaging design, the most important things are the five points introduced above.