Founded in 2007, Sequel AG is a Swiss company headquartered in Zug, Switzerland, with branches in the UK, Paris, Hong Kong, Toronto and Norwalk, Connecticut, USA. Sequel AG is a member of the Federation of the Swiss Watch Industry. Sequel AG has signed a 15-year licensing agreement with GUESS Watches, gaining exclusive global distribution rights for the brand. Sequel AG distributes GUESS watch products through 60 distributors and 20,000 retail points in more than 100 countries around the world. Basic introduction Chinese name: Guess Foreign name: GUESS Date of establishment: 2007 Headquarters: United States Business scope: Watch brand introduction, brand introduction, brand identification, watch style, latest news, series introduction, special events, fashion matching, brand activities , Other information, Brand Introduction Brand Introduction GUESS Watches GUESS watches adhere to the original style of being young, sexy, and adventurous. Watches are divided into exquisite and sensual women's jewelry series, fashionable and changeable trend series, adventurous sports series, formal steel watch series for professionals and boxed watch series with multiple functions. Brand identification inverted triangle cloth label: When expressing the brand "GUESS", what must not be missed is this completely symbolic "?". The question mark connected with the English letters of guess also represents the brand spirit of GUESS?. An original and adventurous style. Watch style: Young, sexy and adventurous are the unchanging spirit of GUESS watches. GUESS watches are designed for young consumers around the world who yearn for vitality and pursue fashion. It was promoted to the world in 1983 as a model of fashion trends. Its design styles are diverse and emphasize the integration of casual fashion features and top design. The latest news on GUESS watch style GUESS Rigor "Strict" watch selected for WatchPro Fashion Watch of the Year GUESS Rigor "Strict" watch selected for WatchPro Fashion Watch of the Year "WatchPro" magazine officially announced the winners of the 2013 annual watch selection, with 10 categories of awards. The best watch of the year was selected. Among them, the GUESS Rigor blue "strict" watch (W0247G3) was selected for the annual fashion watch award, along with watches from internationally renowned brands such as Fendi, Karl Lagerfeld, Hugo Boss, and Michael Kors. At the 2013 Basel Jewelery and Watch Fair, the fashion trends that people are most enthusiastic about are: the bluer, the more beautiful, and the rising trend of rose gold. Among the various rose gold and blue style watches, what impressed us most was this series of "strict" watches made in blue. It has the classic silhouette of GUESS men's watches and eye-catching blue silicon. The resin strap is equipped with an oversized crown with a nut design, which shows its unique temperament against the blue bezel and rose gold case. Different shades of blue add an extra dimension to the dial and the two oversized crowns, a design inspired by carbon fiber. Men's fans of the GUESS brand are all fashionistas with unlimited charm. They know very well that to truly create an iconic and perfect image, the decoration of the wrist is extremely important, which can be said to be the finishing touch. Therefore, GUESS's new men's watch stands out from the strict series of products and takes on this important task. Pink is sexy, romance is coming. In the early spring of 2014, the pink series of GUESS women's watches, full of fatal attraction, is newly launched, transforming into a personal and sexy pampering like a GUESS girl's best friend, realizing the long-standing dream of a romantic princess. It turns out that pink can also be very sexy, and the trend is sweeping over like a whirlwind! The women's watches in this series combine the romantic sweetness of pink with the sexy charm of rose gold, and are decorated with crystals to create a unique modern personality.

It is worth mentioning that the consistently fashionable and dynamic line of the GUESS "Cheer" series is paired with charming pink, creating an extraordinary conflicting beauty with the 35.5mm dial, creating a perfect watch with multiple personalities for the 2014 New Year! This season's pink, in addition to the VIVA (Cheers) series, also launched: "Mini Jewelry Box", "Stainless Steel Sports Series", "Trend Series" and "Women's Jewelry Series".

Series Introduction Global *** Special Edition of TIESTO Watches GUESS watches collaborated with legendary DJ and producer Tiesto. As soon as the news came out, it shocked the fashion and music industries. The watch incorporates the latest “cool” color and Tiesto’s representative “electric blue”. Wearing this watch feels like immersing yourself in Tiesto's dynamic and energetic music. Tiesto 2.0 W0041G2 women's jewelry series left (angel): gold W0135L2 silver W0135L1 middle (art nouveau, style): silver W0127L1, gold W0127L2, rose gold W0127L4 right (style): silver W0128L1, gold W0128L2, rose gold W0128L3 women's trend series left : Goddess W0014L2 Center: Fierce W0001L2 Right: Animal Charm W0236L2 Women's Sports Series Left: Mini Phantom W0235L3 Center: Cheer W0111L3 Right: Mini Elf W0230L3 Left: Super Speed ??W14555L1 Middle: Super Speed ??W90084L1 Right: Prism W13564L1 Men's Sports Series Left: Strict W0218G1 Upper right: Strictly W0040G1 Lower right: Strictly W0040G3 Formal steel watch series core W95127G2 Stainless steel silver case with classic mirror/Silver two-eye timer dial/Brown imitation crocodile pattern leather strap boxed watch series sparkling boxed watch I95263L1 Special event TIME TO GIVE Watches GUESS watches are well known as a leading fashion watch brand, but GUESS watches are not limited to this. For the past seven years, GUESS watches have been committed to the goal of "making children's lives better" through the "Faces to Watch - Time to Give" project. This philanthropic initiative - the purpose of Sequel AG's global philanthropy - makes it possible for Sequel and its partners to sponsor global charities that actively improve the lives and welfare of children. Through the launch of the first edition of the "Time to Give" watch to raise funds and the generous donations of employees, dealers, manufacturers and retail partners around the world, GUESS watches have raised funds for 7 charities on 4 continents. TIME TO GIVE watch As an important part of raising funds, Sequel AG is scheduled to release the seventh generation exclusive watch "Time to Give" in the autumn and winter of 2013. The perfect combination of fashion and charity, the latest trendy watches feature animal prints and the "G" trademark, which are also iconic features of the GUESS brand. The metallic silver leather strap with an avant-garde python pattern makes it a perfect choice for any outfit. Shining crystal design, bright white dial decorated with 4 interlocking "G" logos, making it even more dazzling. Part of the proceeds from every 100% edition “Time to Give” watch sold will be donated to the “Faces to Watch – Time to Give” project. This move truly demonstrates GUESS's passion for fashion and its commitment to society. Global *** TIESTO watch special edition In the summer of 2012, GUESS announced for the first time that it would cooperate with legendary DJ and producer Ti?sto. As soon as the news came out, it shocked the fashion and music industries.

With the success of the first cooperation, GUESS is pleased to announce that it will expand its cooperation with Ti?sto, which includes a series of new men's and women's clothing and global performances of the GUESS brand. GLOBAL *** SPECIAL EDITION OF TIESTO WATCH GUESS Ti?sto has collaborated for the first time to launch a stunning special edition of Ti?sto watch. GUESS Watches is pleased to announce that it will launch a new Ti?sto watch in May 2013 as part of its second collaboration. The new watch continues the previous fashion style, while incorporating the latest "cool" color, as well as Ti?sto's representative "electric blue". The whole watch is made of unique blue IP plating. The mix of sports style and elegant style shows the characteristics of GUESS watches that integrate texture, craftsmanship and decoration. A blue patterned dial and two large sub-dials surround the prominent etched bezel. Industrial-style screw details and an oversized patterned crown add to the masculine look of the watch. The numerical marks on the dial form a contrasting style, which can always remind the GUESS Boy when playing outside. Wear this watch with denim and a GUESS T-shirt, and you can immerse yourself in Ti?sto's dynamic and energetic music all night long. Fashion matching model: W0017L1 Sleeveless chiffon patchwork vest paired with a straightforward high-waisted pleated skirt. The white "lady" on the hands adds a lot of points to the overall look, brightening the overall darker tone and showing an eclectic look. style. Model: W10614L2 With sharp eyes and a bit of playful retro glasses, this "speed" watch just balances out the overly wild demeanor. The distressed traditional denim jacket and baggy jeans make the bandeau bra looming, triggering endless reverie. Model: W0040G3 The distressed vintage work clothes and shoes exude an approachable approachability, and the tied up hair confuses people about his age. Under the cover of a lightweight "strict" watch, ruggedness and nostalgia can't help but go away. The triple material mix and match is rare, and the details are considered. Thumbs up for the forward-looking matching skills! Model: W95127G2 The knee-length windbreaker and the old-fashioned bicycle mount are like bringing back green memories. A "core" men's watch breaks the dull atmosphere. The calm and artistic style makes the whole outfit travel through the time tunnel, chasing the dream of youth together! Brand event GUESS watch "date" Shawn Yue presented a fashion road show at Nanguo Huajin Shopping Center in Guiyang on October 3rd. Shawn Yue held a fashion roadshow for GUESS watches at Nanguo Huajin Shopping Center in Guiyang on October 3, 2013, following the model's wonderful interpretation of the GUESS 2013 autumn and winter new style. After the watch, Shawn Yue wore a blue Strict new watch for the finale. He even shared his fashion experience with a famous DJ in Guiyang. Shenyang Bingfenwanxiang Ice Rink GUESS Watch Fashion Party Shenyang Bingfenwanxiang Ice Rink GUESS Watch Fashion Party On September 14, 2013, GUESS Watch held a GUESS autumn and winter fashion party at the Bingfenwanxiang Ice Rink on the 5th floor of Shenyang Vientiane City, with figure skating on site. With performances, trendsetters’ selection of the best outfits, and exciting prizes presented, real-time interaction with the media and fans through radio, WeChat, and Weibo platforms, the atmosphere must be lively and lively, reflecting the youthful and enthusiastic nature of GUESS watches! Other information GUESS watches Care a, leather strap: Non-waterproof straps should not be immersed in water. Even with a waterproof watch strap, it is not unaffected by water at all, so it cannot be immersed in water for a long time. b. Rubber/soft plastic watch strap: Do not let the watch strap come into contact with gases or chemicals (such as perfume sprays, detergents, insecticides, etc.). Stains caused by dyes, paints and oily substances are difficult to remove. c. Note: As long as the watch cover, buttons, crown, case, case back and gaskets are intact, it is water-resistant from 3ATM to 10ATM. Please do not touch the crown and buttons when the watch is wet or immersed in water. Even if the watch does not have a waterproof mark, it will still be splash-proof, but it should not be worn while bathing or swimming. After the watch comes into contact with salt water, rinse it with clean water. Always dry your watch. d. Care and Safety Measures Water resistance is not permanent.

During long-term use, the case gasket will wear out, which will reduce the water resistance of the watch. Exclusive features of GUESS watches Maintenance of resin straps: Resin straps are also suitable for sports and leisure. The resin strap of the GUESS watch has special treatment. Its maintenance is very simple. If it gets stained with dirt or water, it can be wiped clean with your hands directly or with a soft cloth. Maintenance of leather watch strap: After wearing it, wipe it with cotton cloth dipped in a little warm water. GUESS Watch China Sales Area By 2014, GUESS Watch has more than 500 stores in 115 cities across China, mainly in Beijing, Shanghai, Guangzhou, Chengdu, Wuhan and other places.