The "Butterfly Bird 2006 Brand Strategy Press Conference" was held in Wenzhou. At the press conference, the Happy Bird Company announced that the company has changed its image spokesperson, and the original spokesperson Simon Yam will be replaced by Simon Yam. The Santa Claus Company also announced that it will hold the "Same Song" Meet the Santa Claus - Ren Xianqi Wenzhou Concert on March 18, 2006. In September 2010, Lucky Bird made adjustments in terms of spokespersons. Zhou Yimin, one of F4, signed a contract with the fashionable men's clothing brand Sanjieluo, while Louis Koo replaced Ren Xianqi to endorse Lucky Bird men's wear.

Wu Zhize, chairman of the Lucky Bird Group, introduced that as early as 1996, when China’s clothing market was still full of miscellaneous brands and few famous brands, Zhejiang Lucky Bird Clothing Co., Ltd., Zhejiang Nashi Garment Co., Ltd. and Zhejiang Lucky Bird Clothing Co., Ltd. Oster Garment Co., Ltd. consciously broke the traditional family business model, joined forces and complemented each other's advantages to form the Good News Bird Group, and has since embarked on the road to large-scale brand management.

Baby Bird takes promoting national clothing brands as its own responsibility, always adheres to the famous brand strategy, adheres to the principle of "innovation", and believes that "quality is the foundation of the brand, the market is the vitality of the brand, design is the soul of the brand, and innovation "Is the foundation of the brand and culture is the source of the brand" is the brand's operating philosophy. We always integrate my country's unique national culture and innovative spirit into the brand and products, respect the original design, and constantly improve the brand connotation, forming the "Eastern Love, Western Rhythm, Ancient Style" "New Law" brand style, and by hiring Mr. Simon Yam as the image ambassador, participated in the China International Clothing and Accessories Exhibition (CHIC) and held the "Matrix Two Thousand", "Guyu Rookie" and "Tianchui Lixiang" fashion concept conferences Through other brand promotion measures, it promotes its own brand cultural propositions, conveys its own popular culture, and establishes its status as one of the leading domestic men's clothing brands.

At the same time, Baoxiniao continues to innovate in design and launches new concept products every year. It has successively developed new style suits, soft suits, non-bonded lining suits, light and cool suits, full linen lining business CEO suits, Independently innovative products such as V-shaped suits continue to lead the trend and become a new highlight of fashionable men's clothing, increasing the brand's popularity and reputation, and winning the favor of consumers.

In the 21st century, Baoxiniao began to implement the strategy of multi-brand management and cross-industry development. In 2000, Shanghai Baoniao processing base started operation and is now the largest and most professional suit ODM base in China; in 2002, Baoniao Holdings merged with the casual brand Franckton and entered the field of casual clothing; in 2003, Baoniao Holdings passed the holding Reorganized Wenzhou Zhongnan to enter the real estate industry, and successively developed large-scale high-end real estate projects such as "Zhongnan·Jinxiujiayuan", "Zhongnan·International Plaza", "Zhongnan·Muxi Left Bank" in Wenzhou, Suzhou, Jiaxing and other places, and its business Steady development.

Chairman Wu Zhize reviewed the ten-year history of Angel Bird. For eight consecutive years, Santa Claus has been ranked among the top 100 in the country's clothing industry in terms of sales revenue and profit and tax. Now it has developed into a well-known large-scale clothing enterprise group in China. Its flagship brand "Baby Bird" has been rated as a well-known trademark in China, a Chinese famous brand product, and a national quality inspection-free product. It has won many honorary titles such as China Clothing Brand Annual Award, Quality Award, China National Garment Association Recommended Brand, National Consumers Association Recommended Brand, Chinese Youth’s Favorite Clothing Brand, China’s Top Ten Most Influential Clothing Brands, and multiple top awards at expos.

However, Chairman Wu Zhize also clearly realizes that achievements belong to the past, and glory does not represent the future. Although China has become the world's largest clothing producer and exporter, it is not a clothing power. Western trends still dominate in terms of design and release of fashion trends, and a group of international big names in Europe and the United States have firmly occupied the high-end of the world's clothing market with their strong brand advantages and obtained high added value. China's clothing industry has not yet had a global Well-known brands, China's clothing industry lacks the right to speak, which has led to the long-term situation of "Western wind spreading eastward". On the other hand, most of China's textile and apparel exports each year are generated by processing, and profits are slim. Private brands can hardly go abroad. Even so, the external garment processing business has frequently been adversely affected by international trade frictions. In 2005, the Sino-US textile trade dispute barely reached an agreement after seven rounds of difficult negotiations. Moreover, as other developing countries such as India and Vietnam join the competitive field of garment processing and manufacturing, China's original comparative advantages in labor force and supporting industrial chain advantages are increasingly threatened, and the garment processing business is even more pessimistic.

At the same time, after joining the WTO, China’s domestic market has become increasingly internationalized, and major international brands have continued to increase their efforts to enter my country’s clothing market by relying on their brand influence and strong financial strength accumulated over decades or even hundreds of years. . Faced with the squeeze of big international brands, the living space of most domestic mid-to-high-end brands is becoming increasingly narrow. At the same time, "fake foreign" brands are prevalent everywhere, small local brands are emerging, and competition in the clothing market has become more intense.

Chairman Wu Zhize firmly believes that opportunities always come with challenges. 2006 is the first year of my country's Eleventh Five-Year Plan. The Party Central Committee proposed that one of the main goals of economic and social development during the "Eleventh Five-Year Plan" period is to form a group of companies with independent intellectual property rights and well-known brands and strong international competitiveness. Advantageous enterprises, and with the continuous development of social economy, people's income continues to increase, the middle class continues to expand, its awareness and consumption ability of famous brand consumption continue to increase, and the pursuit of clothing fashion becomes more and more intense, which has brought great benefits to famous brand clothing development opportunities.

In the new stage of development, Xiangxiniao will carry forward the spirit of "Xiongguan Road is as true as iron, and now it is leaping forward from the beginning", continue to implement the group development strategy of multi-brand management and cross-industry development, meet challenges with system advantages, and build on national Characteristics enhance competitiveness, insist on independent innovation, strive to discover, inherit and carry forward national culture, and integrate China's long-standing and splendid national culture and art into the brand culture of Good News Bird, thereby creating an international brand with national characteristics.