First of all, the difference between a trademark and a trade name

Trade name is a proper name used by commercial subjects for legal acts in commercial transactions to show its characteristics different from others.

There is a close relationship between trademarks and trade names, which is manifested in:

(1) Trademarks are used to distinguish similar commodities provided by different commodity producers and operators, but their users are fixed. In commercial transactions, trade names are also exclusive to specific producers and operators to distinguish them from other commercial entities.

(2) The words, figures or their combinations used by trademarks and the words used by trade names shall not violate laws, regulations and social interests.

(3) Trademarks and trade names are both carriers of goodwill and intangible property with economic value, and their utilization will bring rich profits to the obligee.

(4) Trademarks and trade names are integrated, and many trade names that meet the requirements stipulated in the Trademark Law can be used as registered trademarks, and trademarks can also be registered as trade names.

But the differences between trademarks and trade names can not be ignored:

First, trademarks are symbols that distinguish similar goods produced by different commercial entities, and trade names are symbols that distinguish different commercial entities. Therefore, a commercial subject can only have one trade name, but there can be multiple trademarks representing different commodities.

Second, the elements of a trademark can be words, graphics and their combinations, while the elements of a trade name are only words.

Third, not every commercial subject has a trademark or registered trademark, but a trade name is a must for every commercial subject.

Fourth, a registered trademark has a time limit, but it can be renewed, while the existence of a trade name has no time limit and does not need to be renewed.

Fifth, registered trademarks are protected by law throughout the country, while commercial subjects only enjoy the exclusive right to use trade names within the jurisdiction of the registration authority.

Second, the difference between trademark and commodity decoration

Commodity decoration refers to the decoration on commodity packaging. Trademark and commodity decoration have the following differences:

First, the stability requirements of pattern design are different. Trademarks are exclusive and exclusive, and their stability should be maintained after approval and registration. Commodity decoration is not special, and it does not need to be registered. It can be replaced at any time according to the situation.

Second, the purpose of use is different. The purpose of trademark use is mainly to distinguish similar goods produced and operated by different commercial entities. The purpose of commodity decoration is mainly to explain the structure, performance and use of commodities, beautify commodities and stimulate consumers' desire for demand.

Third, the relationship with commodity content is different. The trademark shall not be the same as the content of the commodity; The decoration of goods is often consistent with the content of goods.

Fourth, the composition ideas are different. Trademark patterns pay attention to distinctiveness; Commodity decoration should focus on rendering, exaggerating and beautifying commodities.

More detailed information can provide more accurate legal advice.