As time goes by and the new year is coming, the most hardcore way to say goodbye is to write an annual work summary. Summarize experience and lessons so that the work in the next year will take fewer detours and produce more results. What does a year-end personal work summary of e-commerce operations look like? You can read the sample e-commerce annual assessment personal summary report we compiled for your reference and use. I hope you will share it! E-commerce annual assessment personal summary report sample article 1

Improve personal quality, combine classroom knowledge with real work, achieve the purpose of combining theory and practice, and prepare for the upcoming society and conduct the necessary warm-up and adapt. Internship e-commerce is a platform with great potential for development. Since its birth, it has created many infinite wealth and miracles for mankind. In order for us to learn more about electronic commerce, let us better master basic computer knowledge, and enable us to have strong professional knowledge and skills to face the society in the future, the college will open on XX, XX, 20xx. During XX, we were arranged to conduct a one-week internship in the comprehensive training building. On XX, XX, we started our first day of internship and learned the b2b online transaction model. Teacher XX taught us a lot of things. Through this internship, I became more understanding and familiar with the b2b and b2c processes, which made me gain a lot. Quite a lot.

The understanding of b2b is as follows: e-commerce b2b is a commercial activity between enterprises through the Internet or private network. Enterprises here often include manufacturing, circulation and service enterprises. Therefore, the formation of b2b e-commerce can be divided into two types: e-commerce for specific enterprises and e-commerce for non-specific enterprises. Specific enterprise e-commerce refers to enterprises that have had trading relationships in the past or that will continue to trade after certain transactions. For the same economic benefits, information networks are used to design, develop markets and inventory management. The commercial activities carried out by traditional enterprises in the marketing chain through modern computer network means fall into this category. E-commerce between non-specific enterprises refers to finding partners for each transaction on an open network and conducting all transactions with partners. Its characteristic is that the parties to the transaction do not assume permanent and continuous transactions.

b2b is a vast online battle station platform that provides high-efficiency and high-profit services for many enterprises. E-commerce has the ability to make information exchange between buyers and sellers cheap and fast, reduce transaction costs between enterprises, and reduce The company's inventory shortens the company's production cycle, operates 24 hours a day without interruption, increases business opportunities, and many other advantages.

1. Internship process.

1. Organize supply. Including physical, digital, virtual products and intangible services.

2. Order processing. The business-to-business model requires responses to orders in a timely, accurate and professional manner to avoid the risk of improper processing of returned orders.

3. Online payment.

4. Logistics and distribution. That is, the company can ensure that the goods reach the other party in a timely and accurate manner.

5. After-sales service. The after-sales service requirements of b2b companies are very high and professional. They are a link of the entire service. These processes are crucial to any link between companies.

2. Internship summary.

There are many connections and differences between b2b, c2c and b2c. The general comparison is as follows:

1. The roles of both parties are different. On the second day of the internship, their roles in the internship process were different. In B2C, C played the role of the customer, while B played the role of the business seller. In the whole process, the operation was easier to understand than in B2B.

2. The process is similar. All three have processes such as organizing supply sources, publishing information, order processing, online payment, logistics and distribution, and after-sales service.

3. In terms of trust, B2B has very high requirements for enterprises. Compared with the other two types, trust is very high.

From an operational point of view, b2b is the most difficult of the three, with many steps. The transaction is complex.

In the process of learning c2c, I also learned that the c2c trading platform is a good transaction method for customers, because in c2c, in order to protect the rights and interests of buyers and maintain the reputation of the trading platform, product information and store information are released.

First of all, you need to authenticate by browsing the store ID, such as the personal ID card of the Taobao seller, the merchant ID card, and the corresponding Alipay authentication, thus first ensuring the security of the merchant.

Secondly, buyers search for store information by browsing the store list or searching for store name keywords. It is convenient and fast, so that both buyers and sellers can get their own benefits.

Third, in c2c, you can choose the ordinary bidding method or the pricing purchase method, and choose according to your own situation. Whether it is b2b, b2c or c2c, the transaction mode is paid through online banking, which gives both parties a certain degree of protection. So that the payment and money can be accurately and timely received by the other party.

On XX, March XX, we learned about Internet marketing again. Internet marketing is a process of a series of activities implemented using the Internet as a platform and combining new methods and new concepts. It includes brand promotion, website promotion, information release, sales promotion, channel expansion, customer management, market research, etc. Its emergence makes various functions closely connected and promote each other, so that the function of each function alone is far less than that of the network The role played by the marketing system. Give full play to the powerful functions of the system and bring great benefits to the overall marketing of the enterprise. We also learned to use photoshop to make curled stamps. Image processing is also widely used. It is often used in advertising companies, photo studios, etc. It is necessary to learn it well.

The field of website promotion has been used in many aspects. There are various features on the website. Having a website with our own characteristics is the goal that each of us strives for. Excellent websites also have It requires outstanding talents to modify and promote, just like life, the process of hard work is the process of pursuing, promoting and modifying life. Only through struggle can success be achieved.

Finally, let me talk about my situation in the company and my daily work content in the company:

1. Manage the company’s backend website, and publish and update company news, product content, pictures, etc. every day , improve the click-through rate of the company's website.

2. Find potential customers online and contact buyers. Provide market information to sales staff.

3. Pay regular visits to old customers, inquire about product usage, and implement and resolve customer feedback.

4. When receiving orders from customers, prepare purchase and sales contracts and issue production notices to the production workshop.

5. Assist the manager to supervise and track sales behavior, improve the shortcomings of the sales plan, and propose rectification plans and countermeasures.

3. Reflections on the internship.

The work is not very tiring, and I have learned a lot. I suddenly feel that I have heard others say that you only learn thinking methods in college. It’s a matter of time. The later we go, the more theoretical level we need. But when we reach that theoretical level, we have returned all the things we learned in school to the teacher and have to pick them up again! So everyone still needs to consolidate their professional knowledge while working! Every experience that a person encounters is precious. Just like the campus life that is about to leave us, many people do not have a good grasp of it. After a few years, at a class reunion, they realize that we were originally on the same starting line. We have already distanced ourselves on the road of life.

I have gained a lot from this internship. Carefulness and patience are both important lessons. Human life is also a process of constant pursuit. When you fall, you should get up as soon as possible and work harder and run again. , just like a kite, always working hard to run and fly, even if the string is broken and lost, it still lets go and takes off! E-commerce annual assessment personal summary report sample article 2

Looking back on the past year, I can’t help but feel a lot of emotion in my heart... Time flies, and another annual hurdle will be crossed.

As a medical industry, sales are one of the keys to a company. Medical online marketing has been booming in recent years. In addition, many netizens learn about diseases through the Internet and want to occupy the medical market share. , lies in a good marketing model. Looking back on the past year, with the full assistance of the company's leaders, our work focused on the company's business policy, purpose and efficiency goals, closely focused on the company's various goals, and closely followed the project team's work arrangements. Performed due responsibilities in online promotion.

Collect yesterday and seize today. The ups and downs of work are always looming in front of us, but we must face the reality. Not only must we be able to do the work in time, we must implement it in place, and we must also be able to When looking back, reflect on every detail of the work, constantly summarize and analyze the work experience, from how to introduce effective traffic to how to improve the conversion rate, and try to make the work of the entire project team programmed, standardized and systematic. Become more organized and organized! So that we can go a step further, reach a new level, and enter a new realm. Only by constantly reflecting on ourselves can we create a new chapter in order to do a better job in the future, sum up experience, and Learning lessons will definitely help you move forward better.

Looking back at the past is to better face the future. In order to sum up experience, carry forward achievements and overcome shortcomings, the work in 20__ is briefly reviewed and summarized as follows:

1. We are living in the era of e-commerce economy. E-commerce has provided us with good services in the new century, and now it has penetrated into every detail of life. Everyone is both a "customer" who enjoys services and an individual who provides services to "customers". Because of this, our work should also be more perfect and customer-centric to provide customers with faster, more efficient, and better services. We uphold the philosophy of being a person and doing things in a down-to-earth manner. We will do our best to meet the requirements of every service detail and give us an opportunity to return the company's satisfaction! We will, as always, do more and better in every detail.

Weaknesses: Failure to maintain good communication with members of the project team.

2. Able to strictly implement the company's network department system. This year is a relatively hot era of e-commerce. Various industries want to make a fortune in the e-commerce market. As e-commerce personnel in the medical industry, online promotion is the pioneer of corporate website promotion. We constantly pay attention to changes in search engines and constantly adjust. Strategies to adapt to changes in the search engine market, work together with other staff in the same department, and work continuously towards the monthly goals of the entire project team.

Shortcomings: The brand promotion of the website is not very good, there is a certain lag, and good concepts are not implemented in time. We strive to improve this situation in 13 years.

3. On-site optimization. Since the search engine changes, after several sites of the project team were demoted, they began to build a new site. Before the new site went online, they selected keywords and website frameworks. In this process, the ranking of the website continued to improve. fluctuations, so we constantly strengthen the maintenance of small details in site optimization.

Disadvantages: The homepage of the website changes frequently, and the quality of the content on the site is not high.

4. Off-site promotion. Off-site promotion is one of the windows for the website to communicate with the outside world. In the second half of last year, the entire external promotion market began to shrink. At this time, people began to look for platforms, such as recent news sources, Global Network and other platforms, as a means of publicity. .

Disadvantages: Many externally promoted articles cannot be well quality controlled, so we don’t know whether sending external links can generate conversion rates. It is still important to find high-quality platforms.

5. Promotion strategy:

(1) Dispersing traffic is one of the important things in website promotion

SEO is one of the online marketing methods, and it can only be combined with SEM , EDM, event marketing, etc., the project team mainly relies on search engines such as 360, Baidu, Sogou, etc. As for other search engines, there is not much traffic. According to the attention last year, the current daily PV of Aimin website: 1000-20__ Between, IP: 700-1000, this kind of traffic is relatively small, and has dropped a lot compared to the same period. This shows that our current promotion and publicity is not enough, which in turn affects the number of inquiries.

(2) Pay attention to user experience

In the past year, search engines have continued to change. For website operations, we sometimes have to consider things from the user's perspective. Only user experience Do a good job, treat users as customers, always insist on "customers are God", and provide good services. Only in this way can the website be vital and can obtain a steady stream of traffic.

　(3) Promotion methods

When doing external promotion, you must insist on diversity, so as to get more traffic, such as: Diversify your anchor points Text links, diverse page links, diverse traffic sources, diverse online marketing methods, etc. Only by constantly introducing new marketing methods and finally applying marketing integration can the website be in an invincible position in the search engine world.

　(4) SEO Optimization

Nowadays, SEO optimization is no longer relying on technology to conquer the world. SEO optimization is the core of website operation and the long-term soul of website operation. SEO optimization and website planning It’s the same, except that optimization is a long-term marathon and needs to be adjusted according to different stages. What is considered now is what are users thinking? What do users need? It no longer refers to the analysis of search engine algorithms. , but to analyze the needs of users, which is like the transformation between planned economy and market economy. Only by finding precise keywords can you get the highest traffic and ultimately generate consultations.

(5) New groups for online promotion

With the rapid development of e-commerce, mobile client users will be a new force in the future. How to do a good job in this field remains to be seen by us. The test is that now mobile SEO will be a very important issue for websites. Facing the current market, only if you are good at digging, you can gain a steady stream of wealth. Mobile SEO will set off a new trend in the new year. .

In addition to adhering to past achievements and good working methods, we will strive to improve last year's deficiencies in 20__ and bring our work to a new level.

The continuous improvement of online promotion in real situations is inseparable from the careful care and guidance of leaders and the strong support and cooperation of colleagues. As we bid farewell to yesterday, we will usher in a new one. In this year, I will not be arrogant or impetuous about the achievements I have made in the past, but will go on step by step in a down-to-earth manner. Regarding the shortcomings of the past, I will make unremitting efforts to strive to be the best. We will use actions to prove our efforts, and we will be more Understand that achievement is not achieved through brilliant means, but through continuous efforts. In order for the company to grow stronger and join the ranks of domestic advanced enterprises, let us work together to create a brilliant tomorrow! 20__ is a brand new year and a year of self-challenge. We will work hard to correct the past year We will do a better job in the new year and contribute to the company's development prospects. E-commerce annual assessment personal summary report sample 3

Time flies, 20__ is about to pass, looking back on the work history of this year, the e-commerce department, with the support of the company leaders and the cooperation of various departments, ensures In order to ensure the normal operation of the company's network, cooperate with various departments to successfully complete various tasks of the company, and promote the development, production, testing and full launch of "Souche.com".

The new year means a new starting point, new opportunities and new challenges. I hope to work with everyone to continue to work together on the basis of the work in 20__ to work together for the future of Mingjie people. *Progress! The summary is as follows:

(1) Review of work priorities and existing problems in 20__

1. Review of work priorities

1. Software and In terms of database management

(1) Reasonably arrange the software usage process and formulate relevant specifications, promptly respond to the maintenance of computer software in various departments, reduce usage failures as much as possible, and take action when failures occur. If it can be solved immediately, it will be solved immediately. If it cannot be solved on the spot, it will be solved in the shortest time.

(2) Regularly maintain and back up the database, and solve database system problems, server failures and other problems in a timely manner based on actual problems.

2. Website platform management

Comprehensively strengthen the company’s four portals (Mingjie Group official website, Winner Environmental Renewable Resources Public Service Platform, OK14 Information Network, Winner Auto The construction and update of the website) and the management of the China Renewable Resources Customer Management System are the focus of the e-commerce department. Various types of information are released from time to time according to the actual situation of the company and promoted, laying a solid foundation for Mingjie's every progress. the basis of.

In the future, our e-commerce department will continue to work hard to make the content of the company's websites richer and more exciting.

3. Network management

The competition in the Internet market is becoming increasingly fierce. In order to adapt to the situation, we organized multiple website promotions, including the promotion of the website and the company’s car collection business, such as Baidu The promotion of the Q&A model has greatly increased the exposure of Winner Environmental Protection, Winner Car Dismantling, etc. and greatly increased the traffic of the website. At the same time, it has played a key role in eliminating the negative impact of the company.

4. Employee management

Based on the actual situation of e-commerce work and the company’s various considerations, although the number of people is small, the internal division of labor is clear, focusing on personal expertise and mutual communication. Thoughts and experience, the number, structure, division of labor, quality, etc. of team members will continue to be improved and improved in the future.

2. Problems in the work

1. Software and database management: Some equipment is aging, hardware problems are prominent, maintenance cycles are long, and costs are high.

2. Website platform management: The photos taken in the company’s dynamic activities are not timely enough, so that each event scene is truly displayed in front of the Internet, which is an indispensable part of the website.

3. Network management: The basic work of network promotion is not solid enough, and the promotion effect is unsatisfactory.

From promotion to consumer awareness to full acceptance is a gradual process that requires constant promotion and publicity. However, we are obviously insufficient in both promotion and publicity. We will continue to improve in this regard. Increase the intensity.

4. In terms of employee management: Since the department employees are relatively young, lack experience, have weak adaptability, and do not coordinate and handle some work properly, it is necessary to strengthen close communication with relevant departments in the future and be more targeted. The company's information construction is at the forefront of the same industry and lays the foundation for the company's rapid development.

(2) Work priorities and plans for 20__

I. Overview

The work of the e-commerce department in 20__ is still divided into three major parts. The first is software and database management, the second is website platform management, and the third is network management.

II. Work priorities and plans

1. Software and database management

(1) Strengthen the inspection and maintenance of equipment, and monitor potentially threatening equipment Get early treatment.

(2) Improve and upgrade the existing data backup mechanism, and perform automatic off-site backup of important data.

(3) Improve work processes and operating specifications, and cooperate with various departments to improve and supervise operations, starting from data management, virus prevention management, and network system operating procedures.

(4) While continuing to improve the above work, strengthen learning, improve the overall quality level of the department, learn and introduce various technologies, and improve service quality and work efficiency.

2. Website platform management

Website maintenance, construction and development mainly include further improvement and optimization of the website, completion of website diagnosis and optimization, enhancement of website user experience, and convenient operation and promotion , I will also strengthen contact and communication with various departments to ensure that the resources and publishable information of each department can be optimally integrated, so that the website image and the company image can be unified.

For the four websites of our company, the daily maintenance and update work in 20__ mainly includes:

(1) Monitor the overall normal operation of the website. Once an abnormality occurs, solve it immediately. If it cannot be solved, Contact the operator as soon as possible to ensure the healthy operation of the company's website on the Internet.

(2) Mainly updates of company dynamics and news information for each website, with occasional individual adjustments to other columns.

(3) Management of online communication and message boards, ensuring that the message boards are checked every day, and handling of customer messages in a timely manner, ensuring that they are online every day and solving the consultant's problems in a timely manner.

3. Network management

We will rationally design and allocate resources based on the company’s existing network, and continuously improve website construction to provide a good platform for the company’s further expansion. Secure network platform.

(1) Conduct a comprehensive analysis and understanding of the company’s website, comprehensively strengthen the basic work of website construction, and make it more adaptable to market conditions and consumer needs. According to market needs, carefully design and strengthen promotion.

(2) Carry out comprehensive online promotion.

Make full use of Baidu functions to strategically insert company and product information in Baidu Encyclopedia, Know, Space, Post Bar and Experience Column.

Strengthen the promotion of the company and website through search engines, advertising and other means, and use multiple arrows to establish the image of Mingjie Group. E-commerce Annual Assessment Personal Summary Report Sample 4

Time flies in the blink of an eye. __ has quietly ended. In this year, through the understanding of electronic business and the actual work, the work is summarized as follows:

1. Existing deficiencies

1. The organization of the work is not clear enough. There is no certain arrangement for going to work every day. I learn which abilities I lack. Currently, I am promoting, doing customer service, writing articles, and making diagrams. There is no detailed and prioritized plan for the website, but at least I still know which aspects need to be completed immediately and which aspects need to be completed on a delayed basis. The more I do it, I will slowly gain experience and slowly increase progress. I also hope that I will get it next year. Better optimization space.

2. During the work period, I did not have enough understanding of the work, especially when I first came here. I completely lacked initiative and lacked understanding and analysis of the shoe industry market. The other one was insufficient positioning of the work and insufficient logical ability. lacking.

3. Lack of work experience

Regarding e-commerce, I really didn’t know anything about it before. That is to say, Mr. Liu’s cultivation and recognition helped me learn a lot. Although I encountered many problems during the whole process, and I didn’t know how to promote it and how to optimize keywords, while using the resources around me and online courses, I knew that promotion is something that requires long-term persistence to achieve results. The most important thing is persistence. .

4. Why our products did not generate sales:

There are many cases where we don’t know how to start because of process problems, including errors and omissions, as well as the design at the time, which was not considered. In place, I don’t know whether to open a Taobao store or a Taobao mall. Now I have chosen to open a Taobao store, which is a good thing and a trouble for me. The purpose of opening a Taobao store is to lay a foundation for opening a mall in the future, but with the current The control intensity is obviously not enough, and the current working distance is not refined enough.

5. On Alibaba, there is a lack of a process of reflecting on and updating the work at any time. Although we look back at the work, there is a lack of regularity. For example: on Alibaba, many functions have modified and updated content. , you can directly promote it, but you didn’t know anything before. Only by discovery can you achieve refinement.

In short, use a paragraph to summarize: the work structure is not clear enough; the process is not familiar enough; the work is not refined enough; the working method is not flexible enough; lack of work experience; lack of knowledge summary of daily work

2. The company will expand into large areas this year

Shoes will be sold on a large scale. There will be a lot of goods this year, and the work pressure will be greater. We need to be hard-working, diligent, and do a good job in everything. Each job, handle every detail well, strive to improve your professional skills, and make progress as soon as possible.

Here are my areas for improvement this year: I need to increase my initiative in work; I need to focus on results in my work; I need to set goals for this year’s work, and everything should be completed around the goals; I should seize all learning opportunities and make summaries on a daily basis; See more, learn more, do more

Three. Work goals for __ years

This year we will set a shoe sales target. If we reach a top spot on Taobao, our annual sales will be ____pieces of goods, profit of __ yuan for personal items, annual income of __ million, but it is necessary to open a mall, and at least two Taobao stores, and have professional design talents. In terms of cost, the monthly sales volume must be achieved, The rent can be waived, and it can be achieved within two months if possible. (Monthly sales reach __x pieces) This is my business goal for the company this year. Although it is stressful to do, only when there is pressure can there be motivation. If we follow this goal and have faith, we will definitely achieve it. We will definitely be able to do it well and we will definitely do it. E-commerce Annual Assessment Personal Summary Report Sample 5

Looking back at the past, time flies, and in a blink of an eye, 20xx is coming to an end. Looking back at the past year, I can’t help but feel filled with emotion... Time flies, and another annual hurdle will be crossed.

As a medical industry, sales are one of the keys to a company. Medical online marketing has been booming in recent years. In addition, many netizens learn about diseases through the Internet and want to occupy the medical market share. , lies in a good marketing model. Looking back on the past year, with the full assistance of the company's leaders, our work focused on the company's business policy, purpose and efficiency goals, closely focused on the company's various goals, and closely followed the project team's work arrangements. Performed due responsibilities in online promotion.

Collect yesterday and seize today. The ups and downs of work are always looming before our eyes, but we must face the reality. Not only must we be able to do the work in time, we must implement it in place, and we must also be able to When looking back, reflect on every detail of the work, constantly summarize and analyze the work experience, from how to introduce effective traffic to how to improve the conversion rate, and try to make the work of the entire project team programmed, standardized and systematic. Be more organized and organized!

Thus, we can take a step further, reach a new level, and enter a new realm. Only by constantly reflecting on ourselves can we create a new chapter in order to do a better job in the future. Work, sum up experience and draw lessons, which will definitely help you move forward better.

Looking back at the past is to better face the future.

In order to sum up experience, carry forward achievements and overcome shortcomings, the work in 20xx is briefly reviewed and summarized as follows:

Looking back on 20xx

1. We are living in the era of e-commerce economy. E-commerce has provided us with good services in the new century, and now it has penetrated into every detail of life. Everyone is both a "customer" enjoying services and an individual providing services to "customers". Because of this, our work should also be more perfect and centered on serving customers to provide customers with faster, more efficient and better services. We uphold the philosophy of being a person and doing things in a down-to-earth manner. We will do our best to meet the requirements of every service detail and give us an opportunity to return the company's satisfaction! We will, as always, do more and better in every detail.

Weaknesses: Failure to maintain good communication with members of the project team.

2. Able to strictly implement the company’s network department system. This year is a relatively hot era of e-commerce. Various industries want to make a fortune in the e-commerce market. As e-commerce personnel in the medical industry, online promotion is the pioneer of corporate website promotion. We constantly pay attention to changes in search engines and constantly adjust. Strategies to adapt to changes in the search engine market, work together with other staff in the same department, and work continuously towards the monthly goals of the entire project team.

Disadvantages: The brand promotion of the website is not very good, there is a certain lag, and good concepts are not implemented in time. We strive to improve this situation in 13 years.

3. On-site optimization. Since the search engine changes, after several sites of the project team were demoted, they began to build a new site. Before the new site went online, they selected keywords and website frameworks. In this process, the ranking of the website continued to improve. fluctuations, so we constantly strengthen the maintenance of small details in site optimization.

Disadvantages: The homepage of the website changes frequently, and the quality of the content on the site is not high.

4. Off-site promotion. Off-site promotion is one of the windows for the website to communicate with the outside world. In the second half of last year, the entire external promotion market began to shrink. At this time, people began to look for platforms, such as recent news sources, Global Network and other platforms, as a means of publicity. .

Disadvantages: Many externally promoted articles cannot be well quality controlled, so we don’t know whether sending external links can generate conversion rates. It is still important to find high-quality platforms.

5. Promotion strategy:

(1) Dispersing traffic is one of the important things for website promotion

SEO is one of the online marketing methods, and it can only be done with Combining SEM, EDM, event marketing, etc., the project team mainly relies on search engines such as 360, Baidu, Sogou, etc. As for other search engines, there is not much traffic. According to the attention last year, the current daily PV of Aimin website: 1000-20xx Between, IP: 700-1000, this kind of traffic is relatively small, and has dropped a lot compared to the same period. This shows that our current promotion and publicity is not enough, which in turn affects the number of inquiries.

(2) Pay attention to user experience

In the past year, search engines have continued to change. For website operations, we sometimes have to consider things from the perspective of users. Only users Provide a good experience, treat users as customers, always adhere to "the customer is God", and provide good services. Only in this way can the website be vital and can obtain a steady stream of traffic.

　(3) Promotion methods

When doing extrapolation, you must insist on diversity, so as to get more traffic, such as: Diversify your anchors Click text links, diversify page links, diversify your traffic sources, diversify your online marketing methods, etc. Only by continuously introducing new marketing methods and finally applying marketing integration can the website be in an invincible position in the search engine world. .

　(4), SEO optimization

Nowadays, SEO optimization can no longer rely on technology to conquer the world. SEO optimization is the core of website operation and the long-term soul of website operation. SEO optimization and website The planning is the same, but optimization is a long-term marathon that needs to be adjusted according to different stages. What is considered now is what are users thinking? What do users need? It no longer refers to search engine algorithms. Analysis, but to analyze the needs of users, is like the transformation between a planned economy and a market economy. Only by finding precise keywords can you get the highest traffic and ultimately generate consultations.