China Time-honored Brand

(China Time-honored Brand) refers to products, skills or services with a long history, passed down from generation to generation, and a distinct traditional Chinese cultural background and profound culture. It has gained wide recognition from society and formed a brand with good reputation.

It is a well-established enterprise from the former People's Government of China and the Ministry of Internal Trade of the People's Republic of China. In 1991, more than 1,600 time-honored enterprises were awarded licenses. In June 2005, China Merchants Association released a draft for soliciting opinions on the definition of the Chinese and Lao characters, indicating that the development of the Chinese and Lao characters would begin again after 14 years. In April 2006, the Ministry of Commerce and Industry promulgated the "Recognition Standards for "Chinese Time-honored Brands" (Trial)" and the "Revitalization of Old-Time Brands Project" plan, stating that in three years, the Ministry of Commerce will designate 1,000 "Chinese time-honored brands" across the country, and In the name of the People's Republic of China and the Ministry of Commerce, plaques were awarded.

[Edit this paragraph] Definition of Chinese Time-honored Brands

"Chinese Time-honored Brands" refer to those that have followed and inherited the excellent cultural traditions of the Chinese nation and have distinctive characteristics in their long-term production and operation activities. Regional cultural characteristics and historical traces, unique craftsmanship and business characteristics, and corporate names and product brands that have been widely recognized by society and have good business reputation.

[Edit this paragraph] Introduction

Time-honored brands are the best left over from hundreds of years of competition in commerce and handicrafts. Each experienced a hard-fought history of making a fortune and finally led the line. Its brand is also recognized as synonymous with quality. The development of modern economy has made time-honored brands seem a bit lost, but they are still unique with their own characteristics. Among these well-known old shops, there is Tongrentang, which began to provide secret recipes of traditional Chinese medicine during the Kangxi period of the Qing Dynasty, and the "China Brand", which was founded in the third year of Xianfeng in the Qing Dynasty (AD 1853) to make court boots for the emperor's relatives and officials of the imperial court. "The first cloth shoe store" Nei Lian Sheng, Ruifuxiang Silk and Cloth Shop, which was developed in 1870 in response to the needs of dignitaries in the capital to be well-dressed, and Liubiju, which opened in the mid-Ming Dynasty and is famous for making delicious pickles. These time-honored brands are Zhonghua Part of a long history, what you experience here is tradition and service that has remained unchanged for centuries.

[Edit this paragraph] Brand characteristics

Time-honored brands are not only a commercial landscape, but more importantly, a historical and traditional cultural phenomenon. If you don’t visit the Great Wall, you’re not a true man, and if you don’t eat roast duck, it’s a pity. Quanjude has become a symbol of Beijing. People in the capital vividly expressed their remarks, such as Dong Laishun's hot-boiled mutton - really tender, Liu Biju's dishcloth - having tasted both the sweet and sour, bitter and spicy, Tong Ren Tang's medicine - genuine, and the sale of clay pot house - no waiting after noon. The brand characteristics of these time-honored brands.

In the past, old Beijingers had a saying: The horse Juyuan is on the head, the inner connection is rising on the feet, the eight auspicious things are worn, and the four constants are wrapped around the waist. The "stepping on Neiliansheng" mentioned here means that being able to wear shoes made by Neiliansheng is a way of showing off one's status.

[Edit this paragraph] Scope of recognition of Chinese time-honored brands

Department stores, traditional Chinese medicine, catering, clothing, condiments, wine, tea, baked goods, meat products, folk handicrafts and other businesses , service industry. Famous elephants: Quanjude, Goubuli, Neiliansheng, etc. At present, there are more than 10,000 time-honored merchants in various industries across the country, but less than 1,000 are still operating today.

[Edit this paragraph] The first batch of "Chinese time-honored brands" list

Beijing City

Beijing Wu Yutai Tea Co., Ltd. (registered trademark: Wu Yutai )

Beijing Daoxiangcun Food Co., Ltd. (registered trademark: Daoxiangcun)

Beijing Tongshenghe Shoe Store (registered trademark: Tongshenghe)

Beijing Wangfu Jing Department Store (Group) Co., Ltd. Dong'an Market (registered trademark: Dong'an)

Beijing Shengxifu Hat Co., Ltd. (registered trademark: Shengxifu)

Beijing Daming Optical Co., Ltd. ( Xingfu Street Jingyi Store, registered trademark: Jingyi)

Beijing Laijin Yuxuan Restaurant (registered trademark: Laijin Yuxuan)

Beijing Daming Optical Co., Ltd. (registered trademark: Daming )

Beijing China Photo Studio Co., Ltd. (registered trademark: China Photo Studio)

China Tea Co., Ltd. (registered trademark: China Tea)

Beijing Gongmei Group Co., Ltd. Wangfujing Gongmei Building (registered trademark: Gongmei)

Beijing Wontonhou Catering Co., Ltd. (registered trademark: Wontonhou)

Beijing Silian Hairdressing Beauty Co., Ltd. (Registered Trademark: Silian)

Beijing Liubiju Food Co., Ltd. (Registered Trademark: Liubiju)

Jude Huatian Holdings Co., Ltd. Beijing Liuquanju Restaurant (Registered Trademark: Liuquanju)

Jude Huatian Holdings Co., Ltd. Beijing Jude Barbecue Wan Restaurant (Registered Trademark: Barbeque Wan)

Beijing Liubiju Food Co., Ltd. (Guixin Zhai Food Factory, registered trademark: Guixinzhai)

Beijing Tianfuhao Food Co., Ltd. (registered trademark: Tianfuhao)

Jude Huatian Holdings Co., Ltd. Beijing Casserole Ju Restaurant ( Registered trademark: Claypot Ju)

Beijing Huatian Catering Group Co., Ltd. (Tongheju Restaurant, registered trademark: Tongheju)

Jude Huatian Holdings Co., Ltd. Beijing Barbeque Season Restaurant (registered Trademark: Barbeque Season)

Beijing Hongbinlou Catering Co., Ltd. (Registered Trademark: Hongbinlou)

Beijing Liubiju Food Co., Ltd. Tianyuan Sauce Garden (Registered Trademark: Tianyuan Sauce Garden) Brand)

Beijing Jinxiang Fuxing Pharmaceutical Co., Ltd. Baitasi Pharmacy (registered trademark: Baitasi Pharmacy)

Beijing Yuan Changhou Tea Co., Ltd. (registered trademark: Yuan Changhou)

Beijing Guixiangcun Food Co., Ltd. (registered trademark: Guixiangcun)

Jude Huatian Holdings Co., Ltd. Beijing Yuhuatai Restaurant (registered trademark: Capital Yuhuatai )

Beijing Xidan Shopping Mall Co., Ltd. (Registered Trademark: XDSC)

Beijing Tongchunyuan Hotel (Registered Trademark: Tongchunyuan)