1. Transparent background PNG format Logo

PNG is a pixel-based logo file format that is very suitable for online use. It is widely used because it has a transparent background, no annoying white background, so it can be placed on any picture, color, pattern, etc. Compared with JPG files, png format is usually larger. The advantage is that the quality will not be reduced even after re-saving.

It is recommended to use PNG format Logo in the following scenarios

1. Websites and blogs (including your website icon)

2. Word letterhead

3. App Store

4. Add image watermark

2. Common JPG format Logo

JPG format is a bitmap file format , the file size is relatively small, the loading and uploading speed is fast, and it can be opened by almost all software, so its application range is very wide. But JPEG files do not support transparency, so they will always have a white background, become distorted and blurry when enlarged, and cannot be used for printing.

It is recommended to use JPG format Logo in the following scenarios

1. Email signature

2. Social media avatar

3. Share with friends Social media such as Circle/Weibo

4.ppt presentation

3. PDF format logo for printing

PDF is an easy-to-read file format, which can save vector high-resolution logo images. And most browsers allow you to preview PDF files directly without opening it in other programs after downloading.

The most important thing is: it can be used for printing. Most printers prefer receiving PDFs because of their higher compatibility and scalability, making them ideal for printing materials such as business cards, stickers, clothing, and swag.

It is recommended to use PDF format Logo in the following scenarios

1. When you need to share high-quality logo images

2. Print business cards/posters/stickers, etc.

3. When you need a vector logo file