Logo is the business card of the brand. If goods and services are inner beauty, then the brand's logo is the expression of outer beauty. If it can bring lingering memories to people, then the brand has taken a step toward success. However, due to the changes of the times, people's aesthetics will also undergo tremendous changes, so the logos of many brands will change with the times. Now let’s take a look at the logos of domestic mobile phone brands.
People rely on clothes, and brands rely on logos. During the 49th International Consumer Electronics Show (CES), the latest logos of mobile phone brands such as Coolpad aroused strong interest from global media.
Coolpad
At 2016CES, Coolpad officially released its new brand logo. The fonts of the new Logo's coolpad are no longer tilted to the left and are arranged neatly. It feels a bit like the bold version of English letters typed with Microsoft's Yahei font, but it has a stronger sense of design and a sense of "tallness" that is instantly visible. It is no exaggeration to say that the beauty even surpasses the iPhone Logo.
Coolpad’s updated logo is of great significance and can be summarized by the four C’s, which are Catalyst, Creative, Confident and Caring, which means that Coolpad will continue to innovate with technology, maintain confidence, and use Catalyst role and the vision of making the lives of every user around us better.
Obviously, compared with the original logo with a strong old-school atmosphere, the new coolpad has a more youthful and fashionable atmosphere, is more suitable for the current Internet era, and is also in line with international aesthetic standards. I believe that this new logo can help Coolpad successfully enter overseas markets and shine on the international stage.
Lenovo
Lenovo also has a new logo. In April 2015, Lenovo released a new version of its corporate logo when it held its global swearing-in conference in New York. The new logo abandoned the italic design that had been in use for 12 years, and miraculously changed from crooked to straight! Lenovo said: ?The new trademark The logo provides a new, more human, engaging and consumer-centric experience that reflects Lenovo’s personality and integrates the rich legacy of the acquired companies and the company’s original innovative DNA. ?
Lenovo tried to create a new international image through the new logo. The color matching and fonts were changed, but the results were mediocre. Although the new logo is indeed much simpler and more elegant, it seems to have a weaker sense of design and is a bit "bland". This kind of de-personalized and weakly personalized design has also been criticized by netizens, saying that it does not look like a brand image at all. Some people also said: It is a bit embarrassing for Lenovo to lose the character of the letter e. It can be said that this ?e? is changed from ?o?. I think this ?e? looks a little weird. ?
ZTE
ZTE also announced in 2015 that it would replace the old logo that had been used for 29 consecutive years. In addition to fine-tuning the font color, the biggest difference in the new logo is that it has removed the two Chinese characters "ZTE". It can be said that the new Logo is indeed more rounded, lively, more youthful, fashionable, and most importantly, more international! Of course, this may be due to the removal of these two Chinese characters. The accompanying slogan of ZTE’s new logo is “The future is not waiting”.
ZTE stated that the new logo design is round and flowing, fully reflecting the characteristics of the era of youth, freedom, openness and integration and the new CGO (Cool, Green, Open) corporate culture advocated by ZTE. You may question ZTE's own statement, but there is no doubt that ZTE has announced its international strategy in this way, or that internationalization has become the key to its company's future development plan.
Meizu
In September 2015, Meizu also changed the font of the original logo to a sans-serif font, removing the decorative strokes, making it look more concise and intuitive . Meizu visual design manager Chen Xi said when talking about the new logo: "The past logos had a very wide range of thickness and had a very technological feel." The new version of the logo hopes to be a warm design, so it becomes more rounded, and the spacing of the fonts is unified, making it visually more balanced and stable.
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But there is also Keyou (a fan of Meizu) complaining about the new logo in the forum: ?Meizu’s logo is really ugly. Look at the charming thin arms and legs. It doesn’t look like everyone at all. It wants to be international but not international, and it wants style but not wind. I really don’t know if the design team has been squeezed. ?
Huawei
Huawei’s logo was changed a few years ago and consists of a flame icon and the text HUAWEI. The entire logo is full and generous, and the fiery red color represents positivity and strength, giving people a sense of motivation. Moreover, light and shadow elements are added to make it appear more three-dimensional and harmonious.
However, although the firepower is strong, it is difficult to use it in the golden water land of Europe and the United States? The word HUAWEI in the brand logo is specially designed for Huawei, and H is silent in Slavic languages, so foreign people pronounce it the same Then it’s “Wow”.
Xiaomi
New mobile phone manufacturers such as Xiaomi have not yet changed their logos. Objectively speaking, Xiaomi's logo is pretty good, very simple, and the two letters MI are easy to identify, but it feels a bit lacking in artistry.
According to Xiaomi's official explanation: If Xiaomi's LOGO is turned upside down, it looks like a "heart", but there is missing a dot on the right side. The intention is that Xiaomi mobile phones allow every user to Worry less about application? However, some netizens interpreted it as "not caring enough for users".
Hammer
The logo design of Hammer Technology is very cute. The large dark tone and slightly matte logo give it a full sense of metal technology. The graphics of the hammer are very well carved. , the materials and renderings make people feel high-end and fashionable.
But in terms of geometric composition, the hammer logo is unstable and makes people worry that it will fall at any time. The sharp edges make people worry about hurting themselves. The round frame blunts the sharpness a bit. , but the instability is more serious, and there is a hint of rolling wherever it goes.
OnePlus
The logo of OnePlus mobile phones is composed of geometric figures and is of the same thickness, giving the audience the feeling of being popular, avant-garde, jumping, fresh and elemental, and popular with the public Fan can be seen everywhere, the effect is direct, and it is the most stable in composition.
But on the other hand, OnePlus’ logo seems not dynamic enough and not high-end enough. Although large areas of red can help attract attention, it can also make people feel insecure and irritable.
In general, as time goes by, the logos of technology companies, including mobile phone brands, have begun to become flat, and they tend to be intuitive and easy to read based on innovation, simple but not simple. Changing the logo has also become a symbol for the company to adjust its development direction and make new moves, which is enough to give everyone a glimpse of the brand's macro trends. However, for consumers, the most real thing is that the company's products are of high quality and meet their needs.