1.JD.COM adopts the mode of self-purchasing, that is, JD.COM is responsible for purchasing goods from corresponding brand service providers and warehousing the goods in JD.COM warehouse, while JD.COM is responsible for the distribution, after-sales, invoicing and storage of the whole store. Flagship stores are brand merchants selling their products by means of JD.COM platform, just like small storefronts in shopping malls.

2.JD.COM uses its own Jingdong Logistics, with fast delivery and fast delivery speed. Flagship store is brand delivery, goods must be transferred from brand warehouse first, and delivery, transportation and distribution take a long time.