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Who can introduce the brand history and connotation of Volvo? ?
I couldn't write this thing, so I chose two good materials for you online. These two materials have their own characteristics, I hope I can help you!

Article 1:

Volvo means "rolling forward" in Latin. Founded in 1924, Volvo Car Company is the largest automobile enterprise in Northern Europe. It is also the largest industrial enterprise group in Sweden and one of the top 20 automobile companies in the world. Volvo is headquartered in Gothenburg, Sweden. The founder is Gustav? Larson and Arthur. Gleason, since its establishment, the company has been rolling forward towards the blueprint designed by the two founders. After more than 75 years of development, it has made remarkable achievements on a global scale. Volvo Cars enjoys a high reputation in the world for its excellent quality and performance, especially in terms of safety performance. Volvo Car Company has its own uniqueness. The American Institute of Highway Loss Information ranked the top ten safest cars, and Volvo topped the list. By 1937, the company's automobile output reached 10000, and then, its business gradually developed into various fields such as production materials, living materials and energy products. Become the largest company in northern Europe. Volvo Car Company consists of commercial vehicle department, truck department, bus department, spare parts department, automobile sales department and passenger car subsidiary. Volvo's products are all-encompassing, but the main product is cars. The company's factory in Karma is unique in the world. It is located in Gothenburg, Sweden, and its layout is like a clover pattern. Besides buses and trucks, Volvo Car Company is absolutely dominant in Northern Europe, and its cars are also quite famous in the world. Volvo Cars is famous for its simple appearance, luxurious and comfortable interior, and also for its good safety performance of extending statement, protecting statement and enjoying life. Volvo car company's commercial vehicle department, truck department, bus department, parts department, automobile sales department and passenger car subsidiary, etc. Volvo's products are all-encompassing, but the main product is cars. The company's Karma factory is unique in the world. It is located in Gothenburg, Sweden, and its layout is like a clover pattern. There are 25 workstations along the edge of clover, and each workstation is responsible for a part of the automobile assembly process. The car winds around the blades of grass on an automatic conveyor controlled by a microcomputer. When these 25 workstations were completed, a beautiful car was produced. The productivity and assembly quality of this factory are among the best in Volvo's factories. The characteristic of this factory is that 10-25 people are in charge of a work area. As long as the specified car is sent from one buffer to another within the specified time, everyone can make their own decisions on other work. Thereby liberating workers from mechanical reciprocating labor and stimulating labor enthusiasm. This production mode is another major change after Ford's assembly line production mode, which has aroused great concern in the world industry. In addition to buses and trucks, Volvo is the absolute overlord in Northern Europe, and its passenger cars are also world-famous. Volvo minibus is famous for its simple shape and luxurious and comfortable interior.

The Birth of Lobster Banquet The founding process of Volvo Car Company is legendary. Volvo, the most famous company in Sweden and the world, was born at a lobster dinner with traditional Swedish characteristics. That was on July 25th. 1924. Summer nights in northern Europe are still charming. In Stockholm, Sweden, known as the "water beauty", Gustav? Larson and Arthur. Gebrison and his wife walked into a restaurant called Sture Hof. Two Swedes who love cars ordered a lobster. During a few hours of eating, they talked about their love and persistence in cars, and finally worked out a plan to create Volvo Car Company, which became famous all over the world. The development history of Volvo Car Company for many years is also full of legends and changes. However, it has always maintained the distinctive characteristics of Nordic enterprises, and it is precisely because of these characteristics that it has been different for many years. The first car-"Jokob" (Jacob) is in the Swedish calendar, and July 25th happens to be St. Jacob's Day. Therefore, in order to commemorate the birth of Volvo, the first model car produced by the company was named "Jacob ov4". This car with a 28 HP twin-cylinder engine left the factory on April 1927. When sales manager Johnson drove the car to an open space, a group of spectators applauded and cheered. At that time, the speed of cars was much slower than that of today's cars. It is said that the top speed can reach 90 kilometers per hour. But this is just the ideal speed. The Nordic car companies introduced convertibles to the market, which was also regarded as a bold move at that time. Therefore, the demand for Jacob cars is not large, and only 300 cars have been sold in a few years. The image of safety car born under the sound of collision. The founder of Volvo emphasized the safety of cars from the place where the company was founded. The first crash test of Volvo cars was conducted before the first car was sold. It was on 1926, the beautiful road in Gothenburg, Stockholm, that one of the nine ov4 prototypes was tested in a frontal collision on an American car. As a result, American imported cars have almost become a pile of scrap metal. Volvo cars have only a few impact marks and are generally safe. Since then, Volvo has established the image of a safe car. Volvo invests a lot of money in product research and development in safety every year, and constantly criticizes its achievements. This spirit of introspection makes Volvo lead the world in the research and development of automobile safety products, and has contributed many innovations and inventions to the automobile industry, such as safety carriages in the 1940s, three-point seat belts in the 1960s, and side collision protection systems in the 1990s. Due to its unremitting pursuit in the field of safety, Volvo has won many awards in recent years, such as Prince Michael Road safety award, European Collision Four-Star Award, British Touring Car Championship and so on. At first, the export quantity of Volvo cars was very limited. Only 24 and 27 cars were exported in 1928 and 1929 respectively. The first exporter was Poland, and later it entered Denmark, Cuba, the Netherlands, Pakistan, Syria, Egypt, Morocco and Argentina. Volvo cars began to export to the United States in 1955 to compete with powerful American car brands, which was considered a very bold adventure at that time. It is not surprising that some Swedes lamented at that time: "This is tantamount to selling refrigerators in the Arctic." Having said that, pv444 has caused a sensation in the United States, and the United States has rapidly developed into the largest market for Volvo cars.

It almost became an American company in the early days (hehe, after all, it became an American company)

In the late 1920s, Volvo Cars almost became an American company after a difficult initial period, and only a few people knew all this. At that time, the legendary American car manufacturer Charles? Nass came to Sweden by boat and wanted to sign an agreement to buy Volvo cars. Because of Arthur? With the joint efforts of Gerbrison himself and skf Bearing Company, they finally managed to keep the Swedish nationality of the company a few hours before the unwelcome American guests arrived in Gothenburg Port. In September of the same year, Volvo Car Company began to make profits for the first time, and the company gradually developed.

The design was once influenced by America.

In 1930s, Volvo cars were mainly inspired by the United States. Swedish engineers and technicians who cooperated with American car companies in Detroit and received training returned to Sweden and finally joined Volvo. They injected the technology and design concept of American cars into Volvo. The Pv36 train went online at 1935. This dynamic "carioca" car is one of the classic models in Volvo's history, with innovative and bold rounded shape and independent wheel suspension. In the 1940s, pv800 cars were mainly used as taxis on the streets. This car is very big and comfortable, and it is often used to take pregnant women to the hospital. Today, we can meet some people who were born in Volvo Cars in Sweden.

Ideal family car and racing car -pv444

The design of Volvo cars really formed a tradition, starting with the design of pv444 cars. This car reflects Volvo's confidence. Its size is smaller than that of American cars, but larger than that of European compact cars that were popular at that time. And more dynamic, the car has made great contributions to Volvo's entry into the American market. The interior of pv444 is spacious and powerful, which has won the reputation of "family sports car".

Shortly thereafter, this car was also favored by racers, and many days later. As long as there is a Volvo car, other players sometimes refuse to take part in the competition because it is just a waste of time and gasoline for them. The brilliant achievements of pv444 in track races and rally races were later repeated by other Volvo cars. Volvo 240 turbo car performed well in Europe in 1980s, and Volvo s40 car also performed well in Britain in 1990s. Volvo station wagon1953 On July 4th, the first pv445 car made entirely by Volvo was ready for delivery. The first buyer was Ethel? Gabrielsen himself. This car named 445 dh is a spacious and bright station wagon. In the same year,165438+1October 20th, the company's first van was also announced, with the model of pv445 ds. The third car came out in July 1955, and it is a more comfortable station wagon, the model is Volvo pv 445 ph, and the last two letters in Swedish stand for the station wagon that mainly carries people. After the launch of these three cars, the development of the station wagon named "Duet" series came to an end.

Although Volvo's "Duet" is not a large car, the carrying capacity of luggage is amazing. The sides of the luggage compartment are vertical and the top is quite high. The floor is covered with spray paint, and large goods can be easily pushed into the luggage compartment. The total sales volume of Volvo Duet p2 10 station wagon reached 97,298 vehicles. Finally, the 1 Deep Blue p2 10 station wagon went offline on1February 9 19, and directly entered the history exhibition hall of Volvo Car Company. Today, this station wagon with an odometer just over 100 km still proudly occupies a place in the exhibition hall.

Volvo "Amazon" iii made its debut at the Stockholm Auto Show held in the spring of 1962. The car has a pure American style. The back door consists of two parts, the upper part is a glass window and the lower part is a metal plate.

The Volvo Amazon series was not discontinued until 1969. This series includes two car models, namely p 12 1 and p 122, and a station wagon model, namely p220. The total number of p220 station wagons produced by this company is 73,000. By the mid-1960s, Volvo had established its position in the field of station wagon. 1in the summer of 966, the company introduced the replacement product of "Amazon" car, and named the new car by numbers for the first time. This is the 145 station wagon, which is a new car based on the experience and technology accumulated in the research and development process of "Amazon" car, and has made important improvements to the rear suspension. Today, there are still thousands of 145 station wagons running around the world. Volvo 745 station wagon was put on the American market after its debut at the Chicago Auto Show in 1985. The United States is the largest market for Volvo station wagons. In the first year of Volvo 745 station wagon production, the products were only sold in the United States, and then successfully entered the European market. During this period, car buyers constantly put forward new requirements and expectations for cars, hoping to improve configuration and power. So the Volvo 740 turbocharged five-door station wagon appeared, which was one of the fastest station wagons at that time. The acceleration time of 0- 100 km/h is only 8.5 seconds, and the power output is as high as 200 horsepower. Before 1990s, Volvo station wagons were all driven by rear wheels, and it didn't change until 199 1 series station wagons appeared. The car has adopted a series of brand-new designs, including front-wheel drive and transverse engine configuration. The power comes from a five-cylinder engine, each cylinder adopts double overhead cams and four valves, and the power output is as high as 240 HP, and the top speed reaches 250 km/h for the first time. 1996 At the beginning of the new year, Volvo launched a brand-new car in Sweden, which is the s40 four-door car, which is the crystallization of cooperation between Volvo and Mitsubishi Motors Corporation of Japan. A few months later, the v40 station wagon was launched. These two small and charming cars are equipped with 1.8-liter or 2.0-liter engines. According to Volvo's traditional practice, their safety performance has been promoted to a new height. Both are equipped with side airbags, which is the first of its kind. Later, whips cervical vertebra protection system and sips wing protection system were added.

1996165438+1October, Volvo improved the 850 station wagon, making the front of the wagon more in line with the aerodynamic principle, thus launching the v70 station wagon. The appearance of the new car is more rounded and the internal configuration has been completely updated. * * * involves about 1800 parts, which can be described as an all-round "facelift". In June 5438 +2000 10, Volvo introduced a new generation of v70 models. The front of the car outlines a simple shape with strong lines, and the hip lines are very prominent, creating a style similar to relief, making the appearance of the whole car elegant and eye-catching. In 1950s, Italy led the world in automobile design. Volvo Car appointed a chief designer for the first time, and this is Wheelsgard. The p 120 car he designed in 1956 combines the Italian aura with the Swedish pragmatic spirit. Since then, the typical design features of p 120 (also known as Amazon) have been reflected in many Volvo models, including V-shaped hood, distinctive shoulder wiring board and vertical water tank grille, which have become Volvo's symbol and pride. Security is synonymous with the 1940s. Volvo is equipped with innovative configurations, such as glued windshield and safety car frame mechanism on pv444. By the 1950s, Volvo had become synonymous with safety. 1959, Volvo introduced Bohalin's three-point seat belt, which changed the whole automobile world. Three-point seat belt is one of the inventions that have made the greatest contribution to saving lives in human history. Volvo won the first safety award on 1962, and similar awards followed. The "saints" who drive Volvo cars always follow the principle of caring for life. It is not surprising that a car later launched by Volvo was adopted by a "saint". 1958 launched the p 1800 sports car, which is full of dynamic and elegant atmosphere, so the famous film actor Roger? Moore chose this car when he starred in the British TV series "Saints". As a pragmatic Swedish company, Volvo will never let these functions stop at this car, then launch this car, and then launch this sports station wagon-P1800ES. The rear design of p 1800 es appeared repeatedly in several later cars, including Volvo v40 sedan and the recent Volvo safety concept car. The cleanest car introduced by 0966 is 65438+ Volvo 140, which is compatible with the dual characteristics of cars and station wagons. Volvo's design concept embodied in 140 car and later 240 car has been attracting customers all over the world for 30 years. This is because its concise lines make the functional features reach a new height. Of course, the most distinctive feature is Volvo 245. It is the originator of all Volvo station wagons. These two cars have also significantly improved in active and passive safety facilities and environmental protection. Volvo 240, which represents a major technological breakthrough in catalytic converters and oxygen sensors, was introduced to the United States on 1976, becoming the cleanest car sold in the United States. In fact, the exhaust emissions of the first Volvo cars equipped with these facilities are very low, and it is difficult to find them without careful testing. At that time, the American testing team once thought that their testing instruments were out of order, so Volvo, as the cleanest car, was by no means worthy of the name. Nowadays, catalytic converter devices are widely used in every modern car. The Success of Modeling Design In the 1980s, when the global automobile industry began to popularize the early circular streamlined exterior design of automobiles, Volvo Car Company insisted on its own design path. Volvo believes that the bold design of its Volvo 750 and Volvo 740 wagons will naturally be favored. I'm sure its new 700 series will be a sensation all over the world. Sure enough, the sales of Volvo cars quickly reached an all-time peak. While other manufacturers have rounded the corners of cars, Volvo still adopts the box design, which is the advantage of the large-capacity suitcase of this station wagon, thus creating a spacious luggage space. The launch of Volvo 850 has opened a new era and a brand-new Volvo era. This dynamic car contains all the advantages of the world-famous Volvo car: safety, reliability, functionality and concern for the environment. After entering the 1990s, it gradually changed the image of Volvo. Worldwide, Volvo 850 has won more awards in the fields of technology, safety and design than other models of the company. In Italy, which regards design as its life, Volvo 850 series Volvo 855 station wagon was rated as "the most beautiful station wagon in the world". Since then, the design of the bright rear of Volvo 855 station wagon has been imitated many times, but the charm of the original design is a brand-new model that can never be imitated. Today, the brand-new Volvo s60 sedan and other models produced on the same platform: Volvo s80[ quote picture], olvo v70, xc, and even the recently launched xc90[ sedan are the products of close cooperation between designers and engineers of Volvo Car Company in the new era. The basic frame of these models was established by Volvo 850, which is characterized by spacious and pragmatic internal space and horizontal and straight engine configuration. At the same time, each new model has its own admirable excellent features. For example, the s80 car has provided legroom in the back seat. On the v70 car, the luggage compartment solvent is added, which highlights the dynamic roof line on the s60 car, while on the xc90 car, there are three rows of forward seats. Brilliant future 1 999 On April1day, Ford Motor Company officially acquired Volvo Cars. Now Volvo Car Company has adopted a comprehensive digital design, so designers and engineers can complete the development work faster and smarter than most competitors. Nowadays, not only can computers be used to design cars, but Volvo experts can also complete test drive and impact test before manufacturing prototypes. In the years to come, cars will change, and so will the whole society and drivers. We have reason to believe that there will undoubtedly be cars in the future society, including Volvo cars.

Article 2:

Volvo Car Company was founded in 1924 and its headquarters is in Gothenburg, Sweden. Volvo Company has attached great importance to automobile safety since its operation, and the founder of the company regards life as the central topic of research and development. Therefore, safety, quality and environmental protection are regarded as the core values of Volvo Car Company, and penetrate into the company's operation, products and attitudes. Volvo cars in the new century are endowed with more contents-passion, vitality and attraction. Volvo cars pay more attention to design, the pleasure of driving and the real feeling of owning a car.

production line

Volvo car models are divided into four series: S, V, C and XC. The main products of S type are S80, S60 and S40, V series: V70, V40c series: C70, XC series: XC70, XC90. The product strategy is to manufacture a variety of models with limited * * * technology platform to meet the needs of different customer groups. 1998, the company built a new platform and launched S80, which means that the company will launch new models at a faster speed. The new V70 and four-wheel drive off-road vehicles were launched in early 2000, and the S60 coupe was launched in the autumn of the same year. In June 2002, the first SUV model was launched.

core value

Safety, environmental protection and quality are the core values of Volvo Car Company. Volvo is the safest car in its class. It has some unique designs, such as SIPS side impact protection system, IC curtain and whip. Volvo cars are famous for their stability, good road performance, comfort, fuel economy and meeting the most stringent environmental protection requirements.

market

Volvo Car Group is divided into four market regions. They are: Volvo Car Europe Market, Volvo Car North America Market, Volvo Car Japan Market and Volvo Car International Market. Among them, the international market of Volvo Cars includes Asia, Latin America, Africa, the Middle East, Eastern Europe and sales to tourists and diplomatic missions. Volvo Car Asia includes Greater China, Taiwan Province Province, Hongkong, Philippines, Indonesia, Thailand, Singapore, Malaysia, South Korea, India and Sri Lanka.

In most markets, Volvo cars are made to order. This can provide the combination and different choices of engine, transmission system, painting and interior decoration to meet customers' tastes and needs. In order to make customers buy cars more worry-free, convenient and economical, Volvo Car Company provides factory guarantee and provides various services in finance, leasing, insurance and other fields in many countries around the world.

—— Beijing Benz Automobile Service