Branding and trademark registration are concepts related to business identity and intellectual property.

Brand refers to the unique identity and image established by a company or product in the market. It includes the company's name, logo, slogan, design and other elements related to the company or products. Brands help consumers identify and distinguish different companies or products, and establish a company's reputation and value in the market.

Trademark is a specific form of brand expression. It can be words, graphics, logos, symbols, colors, sounds, etc., used to distinguish the source and quality of a certain enterprise or product from other enterprises or products. . Trademarks are independent and unique and are used to identify and distinguish a specific enterprise or product, as well as to protect its rights and interests in the market.

Trademark registration refers to the process of officially registering a trademark with a trademark registration agency or authoritative agency. Through trademark registration, the trademark holder obtains the exclusive right to use its trademark in a specific field and is able to pursue legal remedies for infringement. Trademark registration helps protect the rights and interests of the trademark holder and prevents others from using similar trademarks for similar goods or services.

In summary, a brand is the identity and image of a company or product, while a trademark is a specific form of expression of the brand and is legally protected through trademark registration.

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