"Internet Marketing" of "Private Enterprises Innovating China"

1. The Origin of Internet Marketing

The earliest and first time to realize online marketing was Amazon.

Amazon was originally an online bookstore that sold books through the Internet. When almost no one knew where its store was, it surpassed countless well-known companies that had been famous for hundreds of years in just two years. The old store has become the largest bookstore in the world, and its market value far exceeds the book-selling business itself. Through Amazon's WEB website, users can enjoy great convenience when purchasing books. For example, if you want to find a book among 1 million kinds of books, the traditional method may require you to visit several bookstores and take a lot of time, but on Amazon , users can use the search function and just click a few mouse clicks, and soon someone will have the book they want delivered to their home. Another attractive aspect of Amazon is that it provides many value-added services, including providing numerous book reviews and introductions. Under traditional sales methods, these value-added services will become very expensive. After "successfully" developing itself into the world's largest bookstore beyond traditional bookstores, Amazon's business today has expanded to audio and video products, software, various daily consumer goods and other fields, becoming the largest electronics store in the United States and the world. Business website company.

2. The historical evolution of Internet marketing

Internet marketing is a kind of direct marketing. The "direct" in direct marketing comes from the English "Direct", which is the abbreviation of direct. It refers to connecting companies and consumers directly through the media without going through intermediate distribution channels. When selling products online, customers can place orders and pay directly to companies through the Internet. ; The "response" in direct response marketing comes from the English "Response", which is the abbreviation of "reply". It refers to the interaction between the company and the customer. The customer has a clear reply to this marketing effort, and the company can count it. This clear response data enables evaluation of past marketing effectiveness.

The Internet will not only bring about an information revolution, but more importantly, it will cause profound changes in the way of human economic activities. The number of Internet users in our country is growing rapidly at a rate of doubling every six months. By the end of 1999, the number of Internet users had reached 8.9 million. With the rapid increase in the number of people surfing the Internet and online transactions, the Internet is becoming a truly global "emerging market." In today's world of multi-polarity, regionalization, integration and international trade liberalization, any company that wants to form and maintain its competitive advantage in a fiercely competitive market has to join the Internet. With the development of network technology and e-commerce, it has posed powerful challenges to traditional enterprise organizational forms, management models, business methods and marketing concepts. Although there are many uncertain factors in the Internet, both the business community and the academic community recognize that Internet marketing will be the most potential and more widely applicable development direction in the future Internet economy.

Recently, CCID Evaluation released the "Research Report on China's Internet Marketing Service Market Status" based on the results of a survey of more than 1,800 companies in 18 cities. The report pointed out that currently, in developed areas of the country, 80.97% Enterprises have used Internet marketing services, and the Internet marketing services accepted and used by the vast majority of enterprises are mainly search engine promotion. Search engine promotion has become the most important and popular Internet marketing service in China.

The CCID report shows that among the promotion methods currently used by enterprises, search engines account for 84.49%, Chinese website categories account for 6.59%, email promotion accounts for 3.79%, and online image advertising accounts for 84.49%. It is 1.82%, and the Internet Yellow Pages is 1.65%. The online promotion method most recognized by enterprises is search engine promotion, with a rate of 75.30%, while the recognition of other online promotion methods such as email promotion, Chinese website, and online trading platform is less than 5%.

The basic concept of Internet marketing is to conduct marketing activities through the Internet. It is the most representative low-cost, high-efficiency new business form in the 21st century. With the rapid development of the Internet, more and more corporate users have begun to use Internet services in production and operations. The market serving corporate online marketing has emerged in response to demand and is becoming increasingly developed. Because it is easier to implement and more convenient than e-commerce, It works quickly, so it is applied first.

According to survey data from the China Internet Network Information Center, there are currently about 660,000 domestic websites, and the number of companies using the Internet to carry out online marketing is far more than this number. This shows that with the comprehensive development of China's Internet In the era of profitability, traditional enterprise network applications are also accelerating, and the Internet marketing trend has arrived.

According to Professor Lu Benfu, deputy dean of the School of Management of the Graduate School of the Chinese Academy of Sciences, applying for domain names and building websites is the first stage of online marketing, but to bring new customers from the Internet, it must enter the second stage. The first stage is how to promote your website and how to let others know about you. At this stage, the cheapest, fastest, and most economical way is to join a search engine. Search engines, a promotion method that allows customers to actively find you, have the best effect.

3. People’s understanding of Internet marketing

Many people have very different understandings of what role Internet marketing can play and what Internet marketing work includes. Before 2002, when talking about Internet marketing, many people thought that Internet marketing was just website building or opening an online bookstore.

Now, with the development of the Internet marketing service market represented by search engine marketing, new content has been added to people's understanding of Internet marketing. People's general understanding of Internet marketing has gone beyond the stage of companies registering domain names and building websites. Instead, the promotion of various websites such as search engines is regarded as the content of Internet marketing. It can be seen that the entire society's understanding of Internet marketing is also constantly improving. Of course, it is impossible to expect all people to truly understand all the content of Internet marketing. Even if they have professional knowledge in Internet-related fields, their understanding of Internet marketing is very different.

Online marketing is not independent, but an integral part of the company's overall marketing strategy. Online marketing and offline marketing are combined to form a mutually reinforcing and mutually reinforcing marketing system. When people talk about Internet marketing, they often have a different feeling from general marketing. Sometimes the marketing theories and methods that have been mature before the emergence of Internet marketing are called traditional marketing, just like Internet enterprises and traditional enterprises, although there is no scientific reason. , but people are usually accustomed to refer to Internet-based companies as network enterprises, and all enterprises other than network enterprises are collectively referred to as traditional enterprises.

In fact, there is no substantial difference whether it is a traditional enterprise or an online enterprise. Regardless of online marketing or traditional marketing, the basic marketing principles are the same, with only some differences in methods.

Both traditional enterprises and online enterprises need Internet marketing

4. How effective is Internet marketing in actual operation?

Internet marketing is not a panacea. Enterprises of a certain nature must also take advantage of the situation in their online marketing strategies, so that they can give full play to the effects of online marketing.

I think online marketing is more suitable for companies with a wide range of sales or services, such as clothing, wine, electrical appliances, etc. Such companies have a wide range of customers and are suitable for the communication characteristics of the Internet: fast; pervasive. Penetrating into every corner of the world; low cost and high efficiency, etc.

For some companies, such as cable manufacturers, their customers may be various power bureaus, and their coverage is very narrow. At this time, targeted door-to-door visits by salespeople may be more effective, and the effect of online marketing is On the contrary, it will not be ideal. But it is not absolute. For example, if such enterprises improve their technology and production standards and develop foreign trade, the power of online marketing will be highlighted.

As for the current foreign trade enterprises, they mainly conduct marketing by participating in various Canton Fairs and trade fairs, which can be said to be very narrow. However, if they can make good use of the Internet, it will be greatly improved, and even the effect will be improved. Far more than traditional marketing.

Internet marketing is a very wide-ranging subject. If an enterprise can formulate an Internet marketing strategy suitable for itself, then the power of Internet marketing will be far beyond your imagination.

Enterprises that can rationally utilize the network will significantly reduce their operating costs! The first cost refers to hard costs, that is, direct expenses; the second refers to time costs, or efficiency costs.

To give a simple example, many companies used to transmit information mainly through telephone, fax, and express delivery. Now many companies, especially export-oriented companies, must accept foreign regulations without exception when contacting foreign customers. Use e-mail. Over a period of time, these companies have saved a lot of money on communications, and their work efficiency and time costs have been greatly saved, allowing these companies to taste the low-cost charm of the Internet.

Another example is R&D and testing. In the past, it was common practice for everyone to conduct development and field product testing in one location. Now many companies use specific platforms to conduct simulation tests in different places through the platform. It greatly improves work efficiency and saves R&D costs.

Based on the low-cost and high-efficiency characteristics of the network, effective and reasonable use of the network will greatly reduce enterprise operating costs and improve enterprise operating efficiency.

5. The current development status of online marketing in China

The development of e-commerce in my country began in the early 1990s and gradually became a hot topic in 1997. Compared with the current situation of rapid development of e-commerce in developed countries such as North America, Europe, and Japan, although my country's e-commerce started late, it has a strong development momentum.

In just a few years, my country's e-commerce has rapidly entered the implementation stage from the enlightenment stage. By 2005, new e-commerce websites such as online stores, shopping malls, specialty stores, auction points, online ticket booking, Tourism, education, medical care and various e-commerce information and transaction sites are springing up like mushrooms after a rain.

6. Problems and solutions encountered in actual operations

1. Innovation issues

Innovation is the soul and core of e-commerce, and it is also the core of e-commerce. The embodiment of business vitality.

Currently, various commercial websites must resolve the contradiction between the inertial thinking formed during the first start-up and the need for continued innovation in the second start-up; they must keep up with the progress and development of national e-commerce cognition. .

Especially now, the stock market is declining, the website is losing staff, and the mergers, acquisitions and integration of websites are accelerating. It seems that the entire Internet industry has entered a cold winter. Some people began to question whether the Internet has an economic fulcrum; some people began to lament whether e-commerce websites can continue to survive?

In fact, there is no need to question and sigh! There is no need for a drop of rain to predict the coming cold snap. The development process of the Internet economy and the analysis of the above twelve markets show that China’s e-commerce has a healthy start!

The ideological liberation obtained by breaking through the siege of the cloning model;

The cognitive progress obtained by breaking through the money-burning and money-trapping ideas;

Breakthrough does not focus on strategy Thinking, tactical design and implementation of internal adjustments and strategic integration;

It is the accumulation of momentum and energy before a new development!

It is a manifestation, a reflection, and a progress that China's e-commerce has strengthened its market mechanism, enhanced its ability to resist risks, and its ability to respond quickly.

Practice has proven that the e-commerce path taught by foreign teachers cannot fully suit our country’s national conditions. Change the starting point from touch-based approach to starting from national conditions; change the starting point from the website's wishful thinking to starting from the actual needs of netizens; turn the website's self-exploration into exploring according to market demand; turn the rejection of traditional industries into relying on and lead traditional industries to achieve leapfrog development. We will definitely be able to find an innovative and innovative way to develop e-commerce that is suitable for our country’s conditions.

China needs innovative e-commerce basic technologies. The comprehensive strength of e-commerce needs to be improved. It is necessary to integrate the existing scattered resources of data network, telephone network, television network and wireless network and re-develop the value. There is a need for fast Internet access and convenient transactions, appropriate technologies suitable for a large number of small and medium-sized enterprises to access the Internet, and innovative technologies that are conducive to network life and network life.

Similarly, we should also make new measures and breakthroughs in our business philosophy and service concept. E-commerce is physical. Although it realizes the shortest path connection between buyers and sellers, and the fastest transaction speed. But it won’t happen naturally. Communication of information and docking of buying and selling; serving netizens sincerely. It should become the focus and foothold of business website work. Only in this way can we create a new situation in e-commerce.

2. Talent issues

Internet companies should be wary of talent risks. The current main talent risks are: the risk of silent loss; the risk of loss of intangible assets; the risk of competitive strategy leakage.

According to statistics, the current demand for network talents has reached 35,000. Excessive market demand has brought the high consumption of talents into our lives openly. Blindly high consumption of network talents not only causes a huge waste of human resources, but also sows the seeds of talent risks. Are there too few examples of Internet users changing jobs?

A large part of the intangible assets of network enterprises are composed of intangible assets in the minds of talents.

Do not understand that when a company rapidly expands its structure and carries out corporate restructuring, it needs to reallocate and rationally adjust human resources; does not pay attention to effectively strengthening cohesion when the website faces difficulties; does not pay attention to seriousness Solving the psychological shock caused by employees' options being in danger of being wasted will inevitably lead to instability. This is a greater and more terrible danger than that from competitors.

The new development of e-commerce has put forward new requirements for the website’s talent structure:

Theoretical talents should intervene quickly. Advanced research on Internet economy and e-commerce theory is very necessary. In the process of developing e-commerce, Japan has not followed the experience of the United States in establishing a huge distribution system. Its strategic analysts early proposed the principle of implementing nearby distribution based on the 50,000 convenience stores across the country, taking a fast path. These experiences deserve our attention.

Strategic analysis talents should be reused. The network economy and e-commerce are in urgent need of forward-looking and complex strategic analysis talents. In the United States, they top the list of Internet-related positions with an annual salary of US$120,000. They have become the most sought-after resource-based talents and compound talents. The compound we are talking about is a multi-dimensional compound, which includes: the compound of knowledge and ability; the compound of technology and quality; the compound of high IQ and high business intelligence.

Management talents should be strengthened. Among the 35,000 people currently urgently needed in the IT industry, there are 2,938 people with vacant department deputy manager or above positions. Nearly 8.2% of management personnel are vacant. It shows that management of quite a few of our network companies has been weakened. If this situation is not effectively adjusted and improved, it will form a management black hole, making it difficult to complete the multiple tasks of corporate restructuring, absorbing capital, and opening up markets.

4. Legal environment issues

The development of e-commerce requires the establishment of a complete legal system and a relaxed legal environment.

Since this year, the country has successively promulgated the "Internet Information Services Management Measures". "Internet Electronic Announcement Service Management Regulations", "Interim Regulations on the Management of Internet News Publishing Business" and other relevant regulations. Recently, the Supreme People's Court has issued an interpretation of laws related to online copyright disputes. All of this plays an important role in regulating the behavior of e-commerce. However, there is still a big gap compared with the requirements of network economic development.

Currently, the legal issues of e-commerce digital contracts and digital signatures; the identity authentication issues of traders, the acceptability and evidentiary strength of data messages; the protection issues of business databases; the protection of original works and compiled works Issues of copyright integration; issues of legal protection of registered trademarks after digitization; issues of dilution of digital trademarks; issues of hypertext links to registered trademarks between websites: issues of consumer privacy and rights protection, and confirmation of online shipping documents Legalization issues, market access issues, etc. all need to be clarified and standardized in the e-commerce law as soon as possible.

5. The issue of value development of information.

Online information is resources and wealth. However, a large amount of information on the Internet is raw ore that has not yet been mined. The value of information needs to be developed in depth in order to develop the apparent value of information from the superficial value of information.

"Click the mouse and make money online" is just an attractive advertising slogan. Giving customers a search engine is equivalent to giving them a shovel and asking them to dig out their own food online.

Although Sina, NetEase, Sohu, CCID, Nebula Technology, Trading Power and other websites have launched a silent search engine competition since the second half of this year, there has been no major breakthrough in the end. At this point, "Alibaba"'s customized information has made progress.

The mailing list is a shallow exploitation of the value of information. It is a kind of parallel induction of information, similar induction. Currently, quite a number of commercial websites cannot even do this. It has seriously affected the transaction volume of online commerce. The electronic magazine compiled in the form of a mailing list has a circulation of 800,000 copies, which illustrates the expectation and welcome of netizens for the in-depth development of information value.

It is a pioneering work to develop obvious value from superficial value. We need to make unremitting efforts and exploration. At present, there are many people who are wandering around in the siege of patterns and flower patterns. But a large amount of information resources are allowed to be wasted. It is better to do something practical in developing information resources.

It is better to study and summarize some practical experience in in-depth development of information resources than theoretical seminars without new ideas, held repeatedly and in different places.

5. Competitive strategy issues

Currently, there is a huge contrast between the explosive growth of websites and the ineffective implementation of websites. A knockout competition among Internet companies has begun. Therefore, it is very necessary to seriously study the competitive strategy issues in e-commerce.

Website positioning strategy. Inspired by the idea of ??“building a website in five minutes”, many people blindly build a website without strategic thinking and sufficient preparation, replacing economic feasibility with technical possibility. Many websites have been built on the beach. They were "stumbled to establish" and "stunned to close", and they were "enjoyed" after playing.

Therefore, research on website positioning is urgent. The overabundance of comprehensive websites, the recurrence of repetitive websites, and the frequent revisions of websites shortly after they are established are all due to the lack of calm and profound strategic thinking and positioning analysis.

Development strategy. Development is the last word, and development is also difficult. When starting a business, you need to solve basic survival problems. The second business venture needs to solve the problem of sustainable and stable development. There must be a strategic layout, overall thinking and comprehensive arrangements.

We should start from the overall situation and start from operations. It is not a simple matter to maintain the operation of the website. "Sina", "All Networks" have daily information on the same day, and "Worry-Free Work Network" changes information every three hours, which is very valuable.

Competitive strategy. Currently, there are many competitive strategies to choose from. Seize the fast lane strategy, specialization strategy; talent risk strategy; find fixed strategies from infinitives; stealth attack strategies, etc. The tide of market economy does not develop according to a set pattern. We must combine innovative thinking with theoretical sublimation. Find a business approach and competitive strategy that suits you.

6. The problem of losses

In the previous paragraph, some websites were "playing big" and engaging in "gambling operations". Relying on their extraordinary talents, they spend their days doing things like getting paid to chop off the heads of ducks, and spend money to create a sensational effect, so that they are content with long-term losses for the website; some websites engage in "internet masters telling stories" to catch golden turtles. Unfortunately, Chinese entrepreneurs and people are realistic. The result of fishing for golden turtles may not be that you can get back a piece of money.

Practice has proved that it is wrong not to pay attention to efficiency, and it is dangerous to be content with debt. At that time, the confidence of Giant Group was probably stronger than that of some of our Internet companies. But in the tide of market economy, the lesson of sinking in just a few sips of water is worth pondering.

Taking economic benefits as the center is the fundamental guiding ideology of all economic work. Internet companies must also follow through. At present, the website is losing a lot of money, which has become the biggest bottleneck restricting the development of e-commerce. There is still a long way to go before the website turns a profit. Rely on innovation to get benefits, rely on technology to get benefits, rely on management to get benefits, and rely on services to get benefits. It is by no means an outdated statement, but a true guide to running a successful Internet enterprise.

To know how to make money, you must also be able to make money. Some websites engage in "stacked browsing strategies" in order to let netizens leave money for shopping. Helpless, no one buys it. On the contrary, a large number of netizens are excluded from the Internet. On the contrary, "Alibaba" and a number of other websites not only provide a large amount of valuable information, but are also responsible for forwarding feedback information to customers. Their path will become wider and wider.

7. Prospects and expectations of future online marketing

The overall trend of my country's e-commerce development in the future is:

1. The trend of specialization. Due to the irreplaceability of specialized websites and the relatively stable base of Internet users, specialized websites with strong individual characteristics will increase in large numbers. And it will go through a coexistence period with several large-scale comprehensive websites.

The reason why specialized websites can develop rapidly is that they focus limited human, financial, material and social attention, as well as the potential of enterprises, in a certain aspect and strive to achieve the goal. A certain part, a certain profession, penetrates and breaks through, forming and highlighting local advantages. Then, through the energy accumulation of local advantages, we can gain the overall initiative and favorable situation in the competition.

People will truly experience the benefits and benefits that electronic technology brings to Internet users. The empty truck distribution network, which has developed rapidly in this regard, has already tasted the benefits.

2. The trend of integration. The specialization of website construction and the personalization required by netizens make it impossible for any website to meet the all-round and multi-level personalized requirements of netizens. It will encounter resource vacancies and lack of content. Therefore, it is bound to feel the importance of integration. sex, because only through integration can we achieve complementary advantages and maximize the sharing of resources.

The in-depth development of integration will inevitably be the expansion of the market and the extension of the website service field.

3. Regionalization trend. Due to the imbalance of my country's economic development, differences in regional natural conditions, differences in living standards, differences in the structure of Internet users, and differences in cultural customs, regional differences will inevitably show up in the development of the network economy and e-commerce.

4Popular trend. The trend of popularization is an inevitable requirement for the development of network economy and e-commerce.

Internet knowledge will surely move from deep residences to common people and be popularized. Since URLs and domain names are difficult to remember, Chinese URLs will definitely become the mainstay; the weird language in chat rooms will gradually be replaced by popular language. With the decline in Internet fees and the launch of a large number of fool-proof software, Internet access will become more popular and convenient.

Only when it becomes popular will the golden age of e-commerce arrive!

5. Extension trend. The extension trend is an inevitable result of the development of e-commerce and a manifestation of the vitality of e-commerce. This extension will be mainly reflected in three aspects.

Expand and extend to e-commerce practice. With the development of network technology, the advantages of personalized services will be more and more fully demonstrated. People can not only enjoy the convenience of shopping and delivery, but also enjoy a variety of extended services. For example, with the emergence of smart homes, remote water meters and remote electricity meters will be popularized in thousands of households. Usage assessment, meter checking and charging will also become the content of e-commerce.

At the same time, information will be further commoditized. There will be innovations in methods of collecting and manually gathering information. Customized messaging will be welcomed by entrepreneurs. Counter-reposting and multiple messages on one network will be developed.

Expand and extend towards industrialization. The development of e-commerce will affect and drive the development of the settlement industry, packaging industry, distribution industry and other related industries. At the same time, it will also activate and extend many related industries.

For example, electronic map technology did not develop rapidly in its initial stage, but e-commerce has activated it. Let people see its chain adoption, which will form a qualitative benefit. As a result, broad prospects for industrialization emerged.

Expand and extend to the new needs of technical management. The vast market of one billion farmers will put forward their demands through the Internet. Remote teaching, remote consultation, remote technical services, and remote science education will all develop greatly. It is possible that a network intermediate will emerge and become a bridge and link between marginal areas and developed economic zones, and between non-network areas and network centers.

6. Internationalization trend

The internationalization trend of e-commerce is a historical necessity. Giants in the international network economy and e-commerce have long taken a fancy to China's potential market and unlimited business opportunities. The Internet will surely become the first choice target for multinational groups and foreign enterprises, a hot spot for investment and development. Masayoshi Son, the president of Japan Softbank, said on December 1 that he is optimistic about 200 Chinese Internet companies and wants to invest US$1 billion. is an example.

The injection of foreign capital will further improve and strengthen the involvement of foreign new technologies. Broadband technology, transaction security technology and other supporting technologies will enter China faster. It will further promote the rapid improvement of the overall strength, technical level and equipment level of my country's e-commerce. The process of connecting with the international market will be accelerated.

The "2005 China E-Commerce Market Research Report" recently released by the Internet Development Research Center of the Chinese Academy of Social Sciences predicts that by 2010, all types of e-commerce will play an important role in major sectors of the national economy such as industry, agriculture, commerce, The transportation industry, finance, insurance, securities industry and information service industry will develop in an all-round way. E-commerce focusing on online marketing will be basically popularized. Online payment will gradually develop as environmental conditions improve.

1. Rational thinking has been significantly enhanced and strategic changes have begun.

This year is a period of rapid development for China’s e-commerce. It is also a period when ideological understanding is sublimated and the overall strategy changes. There are three main changes:

(1) The transformation from qualitative model to innovative model.

Model is the basis for the business positioning of commercial websites.

Most of the early websites evolved from surfers to website builders; the news department transferred to the online version; and the original science and technology information department became electronic. The knowledge structure and business characteristics of the original talents made the initial website have no obvious commercial characteristics.

(2) Transformation from hot and dry thinking to cold thinking

The breakthrough of the model promotes the breakthrough of the concept.

“E-commerce will crowd out traditional industries.” Some of the early ideas started to collide with practice. As 8848 develops, it feels that it cannot do without the support of a distribution system. So we started building a distribution system. At this time, some media outlets have created and promoted "Amazon" to seduce their appetite, "throwing the blame" and rebuilding the experience of large-scale bookstores.

(3) Transformation from attention economy to purchasing power economy

“You don’t have to make a profit to do e-commerce.” Misled by this statement, quite a number of websites, following Amazon as an example, pursue "the first in the country" and "the largest in China", create "eyeball attraction", play "big money", and strive to become "smarts" that get rich overnight. "This family". As a result, a large amount of extremely valuable online information resources have been wasted. Tasteless online advertisements and an overwhelming “money-burning” competition. The result of harvesting eyeball attention is only harvesting false reputation. Loss-making websites abound.

Soon, "Meishang.com - Meet China", which has not been in China for a long time, used its own successful practice to tell people: e-commerce needs to make money, and e-commerce can make money!

When people feel the pressure of long-term losses. Let’s begin to examine the journey of “Meet in China”. Recognize that investments require returns, and doing business requires making money. These most basic economic concepts cannot be shaken.

On May 12 this year, Yabao finally issued a cry of "profit is king"! Immediately afterwards, "Ctrip Travel Network" and "Worry-Free Work Network" respectively achieved profits in their respective fields.

It is this cognitive progress and sublimation time and time again that makes people become rational and sober; China's e-commerce begins to integrate into the trend of market economy.

2. The sleeping lions are getting involved one after another, and industrial websites have begun to rise

At this point, many well-known traditional companies have demonstrated the sophistication and sophistication of the business world. When e-commerce opened the way, they did not follow suit. Nor have they been swayed by the hype that "e-commerce will crowd out traditional industries." They were lying down and watching the formation. Soon, the impetuousness was gone. Discovered the commercial value of the Internet and the bright prospects of e-commerce. We also see our many advantages in assets, brand, market, logistics, distribution, maintenance and other aspects. Take action when it's time to take action. A number of traditional companies such as "Haier", "Midea", "Chunlan", and "Sanjiu" quickly entered the main battlefield of e-commerce.

The "Henkel Food Network" established with industry support and market reliance is based on the top ten product chains and three major group advantages in the Zhouzhou area, and on the existing 500 wholesale markets. Relying on it, an open, multi-level, urban-rural integrated circulation pattern has been formed. Logistics and distribution can be delivered to 19 cities in the Huaihai Economic Zone within five hours, and online credit card payments in other places can also be realized.

At the same time, a group of software vendors have also begun to change their roles. "Rising", "Jiaruan", "Silicon Valley Dynamics", etc. have invested heavily or obtained new venture capital injections to realize the transformation into e-commerce service providers and e-commerce portals.

3. Website construction has developed rapidly and its popularity has increased significantly

The number of websites has exploded this year. According to statistics, the current number of websites has exceeded 11,500, including more than 1,200 business websites and numerous online stores. The transaction volume of e-commerce is expected to reach 3 billion yuan this year.

In particular, the convening of the first e-commerce conference caused great shock and repercussions at home and abroad. The overall awareness of e-commerce has increased.