On Taobao, there will be some stamps-like signs next to the seller's qualifications, called "certificates", which often represent some specific qualifications or guarantees of the seller. Usually, the appearance of these license marks can increase consumers' trust in the seller and the safety of purchase, and bring more credibility and business to the seller. Therefore, when operating Taobao stores, it is necessary for sellers to improve their qualifications and credibility through various channels, actively participate in various certification and promotion activities, display them on Taobao's homepage, and establish a good brand image.

1. What does the certificate next to Taobao qualification mean?

On Taobao, there will be some stamps-like signs next to the seller's qualifications, called "certificates", which often represent some specific qualifications or guarantees of the seller:

1. Certification marks: If a seller has obtained Taobao certification, a certification mark, usually a blue thumb mark, will be displayed next to his qualifications, which means that the seller has passed the certification audit of Taobao.

2. Brand logo: If a seller is an authorized agent or partner of a brand, the trademark logo of the brand may be displayed next to his qualifications, which means that the seller is an authorized partner of the brand and has the right to act as an agent or sell the products of the brand.

3. Guarantee sign: If a seller participates in Taobao's service guarantee and consumer protection plan, a corresponding guarantee icon may be displayed next to his qualification, such as "7 days no reason to return goods", which means that the seller has joined the protection plan and is willing to protect the rights and interests of consumers.

Usually, the appearance of these license marks can increase consumers' trust in the seller and the safety of purchase, and bring more credibility and business to the seller.

Therefore, when operating Taobao stores, it is necessary for sellers to improve their qualifications and credibility through various channels, actively participate in various certification and promotion activities, display them on Taobao's homepage, and establish a good brand image.

Second, what does Taobao store qualification mean?

Taobao store qualification means that Taobao requires sellers to meet certain conditions before operating the store, such as completing the real-name authentication of merchants, setting store information, and decorating the store. These requirements belong to the basic qualification requirements. On Taobao platform, sellers must meet the requirements in order to register stores, put goods on shelves and conduct transactions.

Third, the qualification of Taobao stores usually includes the following aspects:

1. Real-name authentication of merchants: Taobao requires all merchants selling goods to pass real-name authentication before opening stores on the platform, which can ensure the authenticity and security of merchants on the platform.

2. Store information settings: The seller must improve the store information, including store name, introduction, contact number, contact address, business hours, delivery cycle, after-sales service policy, etc. These information have a great impact on customer trust.

3. Shop decoration: Shop decoration involves shop LOGO, decoration background, window effect, etc. Excellent shop decoration can increase users' visits and purchase rate.

4. Business qualification: Depending on the goods sold by the seller, it may be necessary to provide corresponding business qualification, such as food safety license, hygiene license, medical device business license, etc.

At the same time, Taobao will also give sellers different authentication standards and special qualifications, such as "Taobao authentication", "integrity authentication" and "Wangpu logo", which plays an extremely important role in improving the priority and credibility of stores in search ranking.

Therefore, when operating Taobao stores, sellers must fully understand Taobao's basic qualification requirements and distinctive certification marks, strive to improve the store's qualification certification level and user experience, increase brand awareness and increase customer traffic, and lay a foundation for the development of e-commerce business.