What are the advantages for small and medium-sized enterprises to choose e-commerce?

Save costs, semi-automatic business every day, faster than running business! Briefly describe the advantages of implementing e-commerce for small and medium-sized enterprises

In simplest terms:

Before, you only faced a few customers. After e-commerce, you face customers from all over the country and even abroad. guest.

Second, it is your company's Internet image and brand issue.

Third, a single product is the best way to develop rapidly

For example, Xiaomi only took 3 years to create the third largest mobile phone company in the world. The advantages of e-commerce for small and medium-sized enterprises ? Thank you

Expand the company's business channels. ..

Small and medium-sized enterprises still try their best to find e-commerce companies for outsourcing.

Simplified e-commerce is good. You can try what advantages e-commerce has for small and medium-sized enterprises

The advantages of e-commerce for small and medium-sized enterprises are as follows:

Low cost : Its cost is less than a quarter of VAN. This advantage makes many enterprises, especially small and medium-sized enterprises, very interested in it;

Wide coverage: The Internet is almost all over the world. Every corner;

More comprehensive functions: Achieve different levels of business goals, such as releasing electronic business information, online negotiations, establishing virtual shopping malls or online banking, etc.;

More flexible use: It is not subject to the restrictions of special information exchange agreements. Any business files or documents must be filled in with the current paper document format. No translation is required and they can be understood or used directly. What are the ways for small and medium-sized enterprises to conduct e-commerce?

Problems and countermeasures in the information construction of small and medium-sized enterprises. As the main consumers of communication products, the level of information construction, e-commerce development level and information technology application capabilities of small and medium-sized enterprises directly affect the business of telecommunications companies. The level of income. At present, there are many problems in the information construction of small and medium-sized enterprises in my country. Therefore, research on the information construction of small and medium-sized enterprises is a very important and necessary topic. Problems existing in the information construction of small and medium-sized enterprises 1. Conceptual issues. Many entrepreneurs believe that under the existing business and management methods, small and medium-sized enterprises have prospered and there is no need to follow the "fashion" of information technology. There are also some business managers who only understand information construction as computer operations and do not realize that information construction is a systematic and complex project. In these enterprises, people often think that the configuration of computer software and hardware means the completion of informatization construction, or that establishing a corporate website means that enterprise informatization has been achieved. This understanding restricts the healthy development of enterprise informatization. 2. Talent issues. Due to their small business scale and single business types, small and medium-sized enterprises are rarely able to establish their own IT teams like some large multinational companies. Their attraction to talents is limited, and it is rare to find people who understand both IT technology and management within the enterprise. Comprehensive talents mostly use outsourcing to hand over information systems to external management software companies. Because developers do not know the specific situation within the enterprise, communication difficulties lead to the continuous loss of opportunities for the enterprise. 3. Funding issues. The annual maintenance cost of enterprise information systems generally accounts for 10%-20% of the entire system construction cost. Due to the shortcomings of weak strength, low management level, and poor reputation, small and medium-sized enterprises have always had difficulties in financing, so that many enterprises simply cannot afford such huge information construction costs, and many enterprises have indirectly caused problems due to insufficient subsequent funds. Waste of initial investment. 4. Management issues. Some small and medium-sized enterprises have not yet established a scientific management system, and many business rules are highly artificial and arbitrary. Many enterprise organizational structures are based on professional division of labor, business processes are unclear, and management models and organizational forms cannot adapt to the needs of modern management. Some small and medium-sized enterprises lack overall planning, and various departments fragment information, forming "information islands" one after another.

5. The problem of mismatch between informatization procedures and enterprise development. Different enterprises have completely different needs for information technology. Many small and medium-sized enterprises are very blind in the process of implementing informatization and fail to accurately grasp their own needs, and have paid a huge price for this. The key reason is that the positioning is not accurate and the goal of moderate informatization is not pursued. 6. Information technology “package” solution problem. The economic strength of small and medium-sized enterprises is limited. They cannot invest as much money in information construction as large enterprises, but they cannot deviate from information technology. Therefore, they often encounter difficulties in finding information solutions that suit them. Faced with such rich and ever-changing information technologies, various types of dealers, and many options to choose from, some small and medium-sized enterprises have taken many detours in their information construction. Therefore, they are very interested in the hardware and software "package" solutions provided by operators. 7. Environmental issues. Enterprise informatization needs to be supported by the foundation of the entire social environment. Although the country has done a lot of work in building information infrastructure and carrying out information exchanges in recent years, the overall situation is still very weak. At the same time, the country needs to improve its legal protection for electronic transactions, payment credit, goods distribution, and network security. For example, there is still a lack of effective legal and technical prevention of computer network crimes. Some companies are worried that business secrets will be leaked and their systems will be attacked and infected by viruses, resulting in data loss and damage or even system paralysis, affecting the company's normal production and operation activities. Suggestions and countermeasures for informationization of small and medium-sized enterprises. Enterprise information construction is a systematic project. Enterprises should be very clear about the purpose of information construction. It should be based on the actual situation of the enterprise (such as funds, actual needs, etc.) and the enterprise's own information construction. According to the rules, it should be carried out in stages and levels, with scientific planning and steady implementation. 1. Further strengthen the macro-view guidance, organizational guarantee and policy support for enterprise information work. Implement the strategy of “promoting industrialization through informatization”, implement the instructions of party and state leaders on informatization, and further strengthen the organizational leadership and overall planning of enterprise informatization work. Give full play to the role of the national enterprise information work leading group and local enterprise information work leading groups, formulate plans, study policies, strengthen publicity, further mobilize the power of all aspects of society, and adhere to the principles of "*** promotion, market guidance, and enterprise entities" ", industry breakthroughs, regional development" policy, increase the implementation of enterprise information projects, and provide more effective and powerful macro-view guidance, organizational guarantees and policy support to accelerate the advancement of enterprise informatization. What are the external opportunities for small and medium-sized enterprises to implement e-commerce?

In the era of industrial economy, compared with large enterprises, small and medium-sized enterprises have inherent deficiencies in video memory. For example: narrow market, poor information, shortage of talents and lack of funds, etc.

However, with the advent of the Internet era, these shortcomings will be made up to a large extent. E-commerce in the Internet era brings new opportunities to small and medium-sized enterprises. The Internet allows small and medium-sized enterprises to compete on the same starting line as large enterprises on an equal footing. E-commerce creates new opportunities for small and medium-sized enterprises:

(1) Expand the market and obtain new business opportunities.

Wherever the Internet extends, the market can expand the kit. By using the Internet to do business, small and medium-sized enterprises can get rid of the limitations of the original narrow living space and expand their market to distant places that could not be effectively reached by relying on personal sales or advertising in the past. Small and medium-sized enterprises can rely on convenient and cheap Internet information Service, you can frequently contact potential customers at home and abroad, introduce your products, services and corporate culture to them, and respond to customer inquiries in a timely manner, thereby discovering more potential target customer groups and obtaining new business opportunities.

(2)*** Share information and achieve fair competition.

Due to the unlimited sharing of information, the Internet has given small and medium-sized enterprises the possibility to compete with large enterprises. Through the sharing of information resources on the Internet, small and medium-sized enterprises can obtain market information that is crucial to modern enterprises but cannot be collected in conventional ways, such as the development trends of the industry; the product characteristics and competitive strategies of various competing enterprises; products The latest market demand trends; new policies and laws in various countries or regions, etc.

In this way, small and medium-sized enterprises can understand the competitive situation of the entire industry in a more timely manner, so as to make correct corporate strategic adjustments, positioning and tactical decisions. Therefore, the Internet provides small and medium-sized enterprises with relatively equal opportunities to compete with large enterprise groups and multinational companies, making industry competition more transparent and fair.

(3) Reduce costs and improve product competitiveness.

Lack of funds is an important factor restricting the development of small and medium-sized enterprises. However, if small and medium-sized enterprises make full use of Internet communication tools, they can effectively reduce costs and improve the efficiency of the use of funds. Small and medium-sized enterprises can contact, understand and negotiate business with customers through the Internet, which can reduce many intermediate links and reduce intermediate costs, allowing enterprises to purchase raw materials directly from the origin of raw materials and sell products directly to users, thus greatly Reduce marketing costs and procurement costs, and win more profits. E-commerce also provides enterprises with an ideal model of "zero inventory". Enterprises can produce and sell products in a timely manner according to customer orders, with zero inventory. This zero-inventory model saves enterprises a large amount of material fees, warehousing fees and management fees, accelerates the flow of funds, and is very conducive to the development of small and medium-sized enterprises. What are the benefits of using e-commerce for small and medium-sized enterprises?

1. It can reduce certain costs. For example: store costs.

2. There are no geographical restrictions on customers.

3. The marketing costs of small and medium-sized enterprises are reduced.

4. It is a favorable opportunity to promote products and spread the brand. We are an e-commerce small and medium-sized enterprise. Do we need to apply for 400? What are its main advantages?

There are too many advantages. . . . .

1. The national unified number comprehensively enhances the corporate image;

2. Brand packaging, a symbol of a strong company, enhances corporate competitiveness;

3. Promotes customer purchasing confidence and brings more customers;

4. Improve service standards and improve customer service satisfaction;

5. Shield malicious calls and effectively reduce business harassment calls;

6. Phone recording, Effectively supervise the service attitude of employees;

7. Free account opening fees and monthly rental fees, effectively reducing operating costs;

8. No need to change the number when the company moves or changes places, and it is universal across the country;

9. The line is never busy, 20 people can talk at the same time;

10. Customers only charge local charges for calls, easily defeating competitors;

11. Intelligent equipment 12. Detailed records of incoming calls allow you to easily control national sales; What are the business advantages of small and medium-sized enterprises?

At present, corporate mergers and acquisitions have become commonplace. There are more and more large enterprises. Small and medium-sized enterprises seem to have a narrower path to survival under the squeeze of increasingly large international and domestic enterprises. How can we find effective solutions? Strategies to gain their own competitive advantage is an urgent issue for small and medium-sized enterprises.

Build confidence and look for advantages

First of all, as a small and medium-sized enterprise, you should have an objective understanding of yourself. Remember the saying "When God closes a door for you, he will inevitably open another." window". If you lose confidence due to the weakness of the enterprise, it will be difficult to focus on how to find your own advantages. Many small and medium-sized enterprises have not been able to find and develop their own advantages precisely because of their lack of confidence. As long as they can do some processing or survive temporarily It seems that I am already very satisfied. This means I have no confidence. I dare not think or do it, so there is no development. A Ming Melon Seeds in Shanghai also started out by frying melon seeds in a wok and is now one of the leading snack food brands; Wuhan's Jingwu Road duck necks used to be just a food stall, but now have annual sales of hundreds of millions and have developed into the largest duck brand in China. Meat processing companies...if they didn't have confidence, who would have thought that these humble small businesses could become such a big industry.

Too many small and medium-sized enterprises in China are worried about survival, so they are blinded from seeing themselves clearly.

It is true that small and medium-sized enterprises can only develop if they survive. This is an inevitable prerequisite, but we cannot lose confidence because of this worry. It is precisely because this confidence is an attitude, a determination, and a motivation to solve problems. Therefore, if we, small and medium-sized enterprises, want to discover advantages, To gain an advantage, you must first build confidence.

Use strategies to create advantages

The advantages created by using strategies are actually "Tianji horse racing". Use your own strengths to attack the other's weaknesses, use concentration to attack fragmentation, and use misalignment to attack the opponent's weaknesses. This is the old saying that "the market is like a battlefield". With proper tactics, the weak can defeat the strong.

Concentration produces advantages

Although the human and financial resources of small and medium-sized enterprises cannot be the same as those of large enterprises, small and medium-sized enterprises can concentrate their resources on one point and obtain regional advantages. Advantages: It is impossible for big brands to invest the same energy and resources in every market, so small and medium-sized enterprises can still gain regional advantages.

A store in Tongxiang, Zhejiang adopted a bidding method to auction the display and publicity rights of the daily chemical area for one year. The store divided 5 targets according to different display areas. As a result, a local brand became the winner at a high price of 250,000. Bid King, after the auction, only 6 brands were left in the daily chemical area. Even though big brands like Procter & Gamble were still in the store, they were adjusted to a very poor display area, and sales shrank rapidly. However, the re-bidding companies had Those who are qualified to set up shopping guides have huge advantages in display and publicity. Therefore, the daily sales volume of companies that have become the standard kings has soared from a few hundred yuan to about 3,000 yuan.

Relying on geographical advantages

Many local brands rely on geographical advantages to gain advantages. Local companies have huge advantages in terms of production and transportation costs. As a national brand, despite their deep pockets, , but it is difficult for a strong dragon to defeat a local snake, and it may not gain much advantage by competing head-on with local brands. Sibao is headquartered in Wuhan. It has always attached great importance to its leading position in Wuhan and central China. It has always maintained the first position in the Wuhan market in detergents and daily necessities. It relies on the advantage of geographical location. In the promotion war, only rival P&G It can be said that Sibao will respond more severely when launching an attack, because Sibao's production base is close to Wuhan, taking advantage of cost advantages such as warehousing and transportation. No matter how fierce the promotion war is, Sibao can have a greater influence in Wuhan. Advantage space will defeat any brand. This does not include a series of other advantages arising from localized policies, personnel relations, etc.

Find gaps or weak markets of competitors

Most big brands occupy important markets, but due to limited funds and capabilities, big brands cannot take into account all markets, so their focus They all start from the most important market and gradually develop to the secondary and tertiary markets. As a small and medium-sized enterprise, they can use the markets that big brands do not pay special attention to or even blank markets as their main battlefield, avoiding the head-on confrontation with big brands in major markets. Confrontation, but also attack and occupy the opponent's weak links, very Coca-Cola's success in focusing on the rural market and the three-legged situation of the two companies is a successful example.

Transform disadvantages into advantages

Single product becomes professional:

If the product is single, highlight a special word. We only make this product, so we are more professional. Enterprises do In order to adapt to their own development requirements and expand consumer groups, large companies must choose product extension, multi-variety and even diversified development. At this time, their shortcomings are exposed. It is impossible for this enterprise to focus on only one product. At this time, small and medium-sized enterprises The company tries its best to dress itself up as a very specialized character. We only make this kind of product. Dabao's development and growth in the fierce cosmetics market is entirely reflected in one special character. For a long time, Dabao only produced sod honey. This kind of product makes this product a "cosmetics specially produced for the common people" so that its market position cannot be shaken. In addition, in terms of a company's financial strength, it is easier to gain a foothold in the market by focusing on one product or service.

Unstable foundation makes fashion:

As a brand with a long history, it gives people a sense of honesty and trustworthiness, but it also gives people the impression of aging, so small and medium-sized enterprises can use a brand with a shorter history Transformed into a sense of fashion and a new generation, Pepsi relied on this "new generation's choice" to gain a foothold in front of Coca-Cola. We can see that most of the latecomers in the market are related to new trends and fashions, because small and medium-sized enterprises cannot compete with established large enterprises in terms of qualifications and strength. However, in the face of fashion, the advantages of these established enterprises are not so obvious or even become disadvantages. At this time, small and medium-sized enterprises It can compete with large companies on a level playing field, and even seize the opportunity because of its short history.

The scale is too small to benefit from customization:

The production of small companies often lacks the cost advantage of large-scale procurement and production, resulting in a completely passive situation in the market. Thinking about it in reverse, if small and medium-sized enterprises switch to customized products and flexibly adjust products according to customer needs, the scale advantage of large enterprises will be lost. It is impossible for large companies to launch an offensive in order to seize the customized market segments with small and medium-sized enterprises. They can only allow them to develop freely. Small enterprises will gain advantages in the customized market and win precious living space.

Too few qualifications to provide good service:

Small and medium-sized enterprises often encounter the question "Which customers have you served?" Customers hope to prove the company's ability, strength and credibility. At this time, small and medium-sized enterprises should avoid positive answers and explain from the negative side that precisely because there are currently fewer customers, the service will be more thoughtful and the price will be very competitive. For example, in the printing industry, many small printing companies are very popular. The reason is that large printing companies have a lot of orders. They must ensure that the tasks of large customers are completed first. Naturally, small and medium customers will be left out. At this time, small printing companies can offer reasonable prices. , Fast and thoughtful service can certainly win over medium and small customers better than large printing houses.

Unknown value and high profits:

Products produced by small and medium-sized enterprises are difficult to be accepted by dealers because they have not been recognized by consumers. In fact, the lack of recognized value is also an advantage in itself. I remember a supermarket owner He once said that he was not willing to buy P&G products at all because the brand was too big, so the profits given to dealers were very low, and the policies on support and settlement were also very harsh. But if such a brand is not available in supermarkets, consumers They will have doubts about the supermarket. It was Keda that deceived the owner, and P&G dared to rely on its own strong strength to be so tough on downstream dealers. Therefore, small and medium-sized brands are the real source of profits for supermarkets. Big brands are just a facade, and their prices are very transparent. They are like a price reference for consumers. Consumers will judge which brand is based on the price difference of these well-known products between different supermarkets. The price is relatively cheap, so some supermarkets will not make a penny on daily big brands or even sell them to give consumers a good impression of "high quality and low price". Then you can only make money by relying on unknown products. Understand this Through this ingenuity, small and medium-sized enterprises can give businesses more profits due to the opacity of value, naturally turning disadvantages into advantages.

Obtain advantages through clever management

Unique personality

As long as the product has personality, it will have advantages. Shicaotang was originally a small workshop of handmade cowhide products. It processed cowhide wallets, bags, etc. by hand. This workshop has now opened many chain stores across the country, and all have good sales performance. This is because of the word unique. Small workshops were originally unable to compare with international and domestic famous brand leather goods, but it is precisely because of their unique personality that they have gained a firm foothold in the market. First of all, the distinctive name "Shicaotang" engraved on the wooden plaque makes people feel very unique; secondly, although the entire store is small, it is carefully decorated with wood carvings and straw ropes, and the shelves and furnishings are all Made of wood, and all wood products have been burnt and treated to look very old. People who pass by the door are attracted to stop and watch; in the end, each product is handmade and stamped with the brand name of "Shicaotang" , looks very exquisite and unique, and the handwork also doubles the value of the products coming out of this "workshop", and the price is not inferior to famous brand leather goods.

"Tan Carpenter" who also specializes in wooden combs is also an example of this. They can obtain such a competitive advantage only because of their unique personality.

Limit the scale

Unlike large enterprises, the increase in the scale of a small enterprise may not necessarily bring any benefits to itself. There was once a small restaurant with only more than 20 square meters. However, due to The uniqueness of the dishes and the unique environment make customers queue up every day from noon to evening. Later, the owner saw that the business was so good and decided to expand it to 150 square meters. He thought that this way the business would be even better, but the result was exactly the same. On the contrary, there were only a few customers here and there, and it closed soon after. The same situation often happens in small clothing stores and accessories stores. This is the result of giving up their own advantages. Small stores sometimes rely on the popularity of scarcity. It is precisely because there are people queuing that more people will come. However, once the scale expands, not only the operating and management costs will increase, but also customers will no longer regard this as a unique small store, and will compare it with other large stores and large enterprises, and the natural advantage will become Disadvantages, so small businesses may wish to limit their size and supply of products in order to gain the advantage of scarcity. If you consider development, you can open two small stores, which may be better than one large store to maintain your own advantages.

Arouse curiosity

Using people's curiosity to attract attention is an immediate method. Even large companies like Pizza Hut are using this method. Pizza Hut did not have many advertisements when it first landed in China. , but it immediately caught the attention of consumers, because wherever there is a Pizza Hut, there will always be people waiting in line. Queuing is the best advertisement. Even if no one tells you how delicious its pizza is, you will still be curious. Go try it. In fact, Pizza Hut can add some dining seats or open more restaurants, but in order to have this kind of word-of-mouth effect and long-term development, they would rather let "God" wait in line at the door every day.

Singapore’s BreadTalk, based on the same principle, received strong market response whether it launched in Beijing or Shanghai. Although the price is about double that of similar baked goods, there are still “long queues” every day. It is completely different from other bakeries that use stainless steel and glass as the main structure; each process in the fully open kitchen is completed under the eyes of consumers; names such as "A Bian", "Xianggu Liupo" and "Jiaodian" are novel and unique; self-service Various methods such as style selection make consumers unable to resist the drive of curiosity... No wonder the "small business" was established in Singapore in 2000 and was listed in Singapore in 2003. Now it has opened stores all over the world.