I feel that it is very normal for Xiaomi to be dismissed in the second instance. After all, in the first time, the court’s judgment was very clear. It believed that some of the evidence presented by Xiaomi and The reasons are all insufficient. The main reason is that similar names have already appeared in the current trademarks, so if Xiaomi applies again, it may cause some confusion, so his application will be rejected. Today we will discuss with you this trademark dispute. .

First, why can’t Xiaomi get back their trademark?

The main reason why I say this is because once the concept of Mijia is mentioned, people will think of Xiaomi. However, it is actually very difficult for Xiaomi to register this trademark because it has long been Others have registered similar trademarks before, and Xiaomi only launched Mijia Supply Chain in its own program in 2016. Therefore, in terms of time, Xiaomi actually lagged behind others, which was also an important reason why Xiaomi ultimately lost the lawsuit.

Second, why do brands and trademarks not match up?

Xiaomi mobile phones and the Mijia brand are both made by Xiaomi Technology Company. They spent a lot of manpower and material resources in the process, but when they finally registered the trademark, they found that the trademark had been registered by someone else. , so when they filed complaints at that time, they were all rejected. This matter also went directly to the court, and the State Intellectual Property Office also issued a second administrative judgment against them. And in this judgment, it was directly stated that this was the final judgment and could not be mentioned again in the future.

Third, how do you view the verdict that Xiaomi lost this time.

In fact, this is not the first time Xiaomi has lost in a similar matter. As early as 2011, someone had already registered this trademark. When Xiaomi used this brand, it was sued for infringement by others. , at that time the court believed that compensation should be more than 10 million yuan. At that time, Xiaomi's appeal also ended in defeat, so from here on he was told to apply for a trademark as early as possible.