boy's full name is BoyLondon, which is translated from Chinese as English Boy, English Street. The brand Boy was founded earlier, which can be said to be the earliest fashion brand. It was founded in 1976 and is a famous British clothing brand.

boyLondon's clothing products can be said to constantly subvert the traditional clothing design concept. Now, BoyLondon has its own unique design style and personality, but when the brand was founded, the brand Boy was labeled as rebellious.

boy belongs to the mid-to-high-end trend brand, which is suitable for the mass consumption level. boy used to be a representative brand of music and clothing culture in the 198s, and once launched a large number of fashion classics. boy launched a batch of new clothes every year. Compared with other fashion brands, boy has its own unique and distinctive characteristics, and with its permanent history, Boy is liked by many consumers in fashion brands.

brand history

in January, 219, the limited edition silver jewelry of BOY LONDON co-branded STOP LIGHT was designed and created by Mr. Takayama Takashi, the manager of STOP LIGHT. This time, BOY and Gao Shanlong jointly signed silver ornaments, numbered "1", and came to China for thousands of miles.

in p>219, the joint name of BOY LONDON X HELLBOY was launched, and the punk trend was combined with blazing flames, and the street brands collided and came across the dimension.

In mid-219, BOY LONDON co-signed with the classic game DNF "Dungeon and Warriors", combining the brand DNA of "punk, pioneer and freedom" of BOY LONDON with the young cultural form represented by DNF, and connecting the Z-generation network youth with the trend culture in series.

At the end of p>219, Shane Gonzales, the head of AWGE and Midnight Studios, an artistic and creative unit of A$AP Rocky, released a wave of spy photos on the Instagram platform, which was officially exposed by his carpooling plan with BOY LONDON. The first series of "BOY by Shane Gonzales" was exhibited in Paris and Milan.

in April p>22, BOY LONDON and Huawei's brand glory HONOR mobile phone released a cross-border joint gift box with the theme of "future silver".