Three-side sealing bags are a commonly used packaging bag. Snack foods, rice, tea, facial masks, etc. that we commonly find in supermarkets are usually packaged in three-side sealing bags. In terms of bag type, Three-side sealing bags are the simplest and most common. Its style is sealed on three sides and open on one side, leaving only one opening for users to install products.

The advantages of three-side sealing bags are good air tightness, excellent moisturizing and sealing properties; high barrier level, very low oxygen and moisture permeability; strong ability to prevent moisture and mildew; bright and beautiful appearance , non-toxic and odorless; after being bagged, it can be unfolded into a three-dimensional bag shape first, with high space utilization; in addition to the points mentioned above, the three-side sealing bag has strong expandability and can be customized according to needs, and has a resealable zipper , easy-open tearing openings and hanging holes for shelf display can all be realized on the three-side sealing bag.

Combined with many years of experience in the design industry, we share five points to note in food packaging design:

First, in the process of food packaging design, the pictures, text and background in the packaging pattern The configuration must be unified. The text appearing in the package can only have one or two fonts, and the background color should be white or standard full color. Packaging design patterns play a considerable role in customers' purchases. They should attract buyers' attention as much as possible and guide users to purchase and facilitate use as much as possible. If you want to do food packaging design, you have no idea.

Second, fully display the products. This is mainly done in two ways. One is to use lifelike color photos to clearly explain to users who should eat the food. This is most popular in food packaging, because most of the current food buyers in our country are children and young people. They need to be intuitive and clear about the purchase objects, and have clear patterns to guide their purchases to avoid causing economic losses to both parties; secondly, Directly indicate the attributes of the food, especially novel food packages must be marked with names that reflect the essential attributes of the food, and cannot be replaced by self-invented names. For example, "crackers" must be marked as "biscuits"; "pies" must be marked as " Layer Cake" etc. Have specific and detailed text descriptions: There should also be relevant explanatory text about the product on the packaging pattern. Now the Ministry of Health has strict requirements for the text on food packaging. It must be written in strict accordance with the regulations. The text fonts and colors used , The size should be uniform, and similar words should be placed in fixed positions so that buyers can easily view them

Third, emphasize the image and color of the product: not just transparent packaging or color photos to fully express the inherent characteristics of the product itself Instead of color, more use of image tones that reflect large categories of goods can cause consumers to have cognitive reactions similar to signal reactions and quickly determine the contents of packaging based on color. Nowadays, companies have their own company-specific colors in their VI design. When designing patterns, the company's trademark should try to use standard colors. In the food industry, most colors are red, yellow, blue, white, etc.

Fourth, unified design. There are many varieties in the food industry. For a series of product packaging, regardless of variety, specification, packaging size, shape, packaging shape and pattern design, the same pattern or even the same color tone should be used to give a unified impression and make customers look at it at a glance That means you know which brand the product is from.

Fifth, pay attention to functional design. The functional design in the packaging pattern is mainly reflected in the following aspects: protective performance design, including moisture-proof, mildew-proof, moth-proof, shock-proof, leak-proof, shatter-proof, anti-extrusion, etc.; convenience performance design, including convenience for store display and sales, It is convenient for customers to carry and use, etc.; the sales performance design means that there is no need for introduction or demonstration by the sales staff. Customers can understand the product and decide to buy only by relying on the "self-introduction" of the pictures and texts on the packaging screen. The design method of packaging patterns requires simple lines, color blocks and reasonable colors to leave a deep impression on consumers. Take Pepsi-Cola as an example. The unified blue tone and appropriate red combination form its unique design style, so that wherever the product is displayed, you will know it is Pepsi-Cola.

Sixth, packaging pattern taboos Packaging pattern design taboos are also a noteworthy issue. Different countries and regions have different customs and values, so they also have their own favorite and taboo patterns.

Only by adapting to these requirements can product packaging be recognized by the local market. Taboos on packaging pattern design can be divided into taboos on characters, animals, plants and geometric figures. You can learn about them.