Image source: Students' works of Godfried Aduobe Institute of Design.
In fact, the graphic design and Taobao art market is not saturated. As long as you meet the recruitment needs of any aspect, it is easy to find a suitable job.
What's the difference between graphic design and Taobao artist's salary? Image source: Friends Collection
The national average salary of the two positions is not much different, so if you want to choose a direction in graphic design and Taobao art development, you can choose according to your favorite industry direction.
So how should graphic design and Taobao artists learn and change careers? The importance of creative thinking for designers, but we can't ignore the necessity of basic skills for designers. Here we choose two commonly used design tools PS and AI, and briefly share the learning methods of the tools.
1 tool
( 1)PhotoShop
If you want to learn PS, the first step should be to understand the function and basic operation of PS. Then let's get familiar with the common functions and specific usage of PS tools in graphic design through interface introduction, basic settings, new files, views, saving, exporting and moving tools, and finally realize basic image processing with PS.
After understanding the basic usage of PS, we began to cut to the chase. We used common tools such as layer relationship, matting, pen tool, eraser tool, straw tool, brush tool, and the role sharing of mask and filter to get familiar with layer styles, and used layout application and poster synthesis design to deepen our study of PS.
Finally, you need to learn text effect design, layer design, typesetting design, be familiar with PS advanced application, have a reasonable design for various versions of typesetting, and be able to skillfully make various posters as needed.
(2)AI Adobe illustrator, commonly known as "AI", is an industry standard vector illustration software for publishing, multimedia and online images, and is also one of the tools commonly used by graphic designers. The same learning route, first understand the interface and basic settings of AI, and then learn view operation, sketchpad tool saving, export, vector and pixel relationship, color filling and so on. Finally, I can skillfully combine PS and AI tools to process the material, and complete the design of various special effects such as 3D effect and mixed effect as needed.
2. The battle of graphic design.
The ultimate goal of tool learning is to use, and the best way to learn tools is to use tools purposefully, so that you can make tools more skilled through actual combat. From LOGO design, business card design, to folding and single page design, to exhibition frame and album design, we comprehensively use the tools and knowledge we have learned to complete the actual project design, so that the knowledge we have learned is more solid and the tools are more skilled and flexible.
Image source: Students' works of Godfried Aduobe Institute of Design.
3, Taobao e-commerce design.
Learned the tools, and then from all kinds of retouching skills to special page design, fully understand the methods and skills of Taobao e-commerce design, and complete the decoration and design of Taobao stores. Every store sells different products, so the object of retouching is different. We choose electrical appliances retouching, jewelry retouching, cosmetics retouching, and clothing retouching to briefly understand the retouching steps of this kind of e-commerce.
Topic page is a content aggregation page, which integrates effective information and leaves a profound impact on people. Then Taobao e-commerce can highlight the theme of the event and product features through the topic page, thus promoting the sales of the store. Feel how to make a special page through the Queen's Day special page and the 6 18 special page. The commodity details page can display commodity information and details, but the details page is not only the accumulation of detailed pictures of commodities, but also the order and content of commodity display can be found. Through the project, we intend to deeply understand the work content and process of Taobao artists, so as to apply what we have learned.
Image source: Students' works of Godfried Aduobe Institute of Design.
Graphic design and Taobao artists are easy to get started, so it is easy to find a job. But to achieve the ultimate design, the aesthetic quality of graphic design must be the most solid basic skill of designers. Only with solid basic skills and the ability to meet market demand can we be more competitive in the market. No matter which direction you choose, you can find your favorite job and have better development prospects.
Keep learning at all times, improve yourself and meet the market demand. Here, we can share some websites about design. Usually you can browse some excellent works of others, learn excellent design techniques and apply them to your own design.