Because SoYoung APP was removed from the shelves.

SoYoung’s main APP was removed from the Apple App Store because it did not have the right to use the Class 9 trademark. There are only two “small packages” of “SoYoung Micro Plastic Surgery” and “SoYoung Youth Edition” in the Apple store. "The vast majority of SoYoung users are no longer able to update the APP because the main package has been removed from the shelves. Looking at the many trademark loophole incidents in the past, almost all ended in the failure of the passive party. As a medical beauty O2O company, SoYoung’s trademark loophole this time may directly cause unpredictable losses.

Evaluation

SoYoung is just a microcosm of many trademark loophole cases. Behind SoYoung, we can also judge the impact of missing trademarks on entrepreneurial companies. Can be devastating. If entrepreneurs do not pay attention to trademarks, they may have some unpredictable adverse consequences for their businesses.

First of all, brand influence has been frustrated and user loyalty has declined. Trademarks are user-oriented and market-oriented. For entrepreneurial companies, trademark design often contains many profound meanings. These positive meanings are also a kind of values ??that enterprises convey to the market and consumers. Under such values, users can continuously improve their recognition of enterprises and their loyalty continues to increase.

When the trademark is changed, the first thing that makes users feel a sense of strangeness is that based on this sense of distance, the needs of users may be further weakened, thus losing some loyalty.