I. Five Taboos
1, polyphonic words: when naming a name with polyphonic words, it is easier for people to be at a loss when the name has two or more pronunciations. Of course, it doesn't mean that you can't use polyphonic words in your name. But at least make sure that others can confirm their pronunciation and won't mispronounce it.
2. Word deviation: The brand name is for consumers, and the popularization of words should be considered. Some people use obscure words for their names because they think that a good name depends on choosing a good word. So when it comes to naming, the first thing that comes to mind is to turn over Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.
3. Ambiguous meaning: Ambiguous meaning means that the pronunciation is too abstruse for others to understand. It's like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it doesn't make sense.
4, unlucky: unlucky means the taboo of business naming. Because this will not only make the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is people, enterprises or commodities. It is said that there has been a sales war between "Brandy" (France) and "Whiskey" (England) in Hong Kong. As a result, more than 4 million bottles of brandy were sold, but only100000 bottles of whisky were sold, which was only a fraction of brandy. After investigation and analysis, the problem lies in the Chinese translation of whisky. Even afraid of Visa, who wants to buy it?
5. Similarity and similarity: It seems that it is a common problem for China people to avoid others. You choose a brand with three words, and I will try to be like you to confuse consumers. Your name is Bomi, and my name is Xmi. You are Yikang, and my name is Xkang. You are "seven stars", then I will become "X star". Some people even homophonic with you. In fact, the effect is counterproductive.
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