Beijing Xin Yueshun Building Materials City Investment Promotion Planning

To gain competitive advantages and obtain maximum economic benefits, enterprises must establish a good image and use unique market operation models and generous business conditions to win the reputation of the mall, so Xin Yueshun Building Materials City advocates winning the trust of more merchants with service advantages!

Xin Yueshun’s service advantages:

Enterprise spirit: dedication, efficiency, pioneering and transcendence

Business philosophy: people-oriented, peace-oriented, honesty, trustworthiness, and excellence /p>

We insist: your needs are our goals

1. Project positioning:

The lessee’s business model directly affects the grade and future positioning of the project Therefore, based on the building materials market research and learning from the model planning of the successful building materials city, we formulated market-oriented project investment promotion.

2. Project investment area planning:

1. According to the latest planning plan, the project is divided into areas: boutique hall investment area one and comprehensive hall investment area two.

2. Specific planning of investment area:

Boutique hall investment area 1: First floor: ceramic tile area, sanitary ware area

Second floor: wooden floor area , plumbing area, lock area, lighting and fabric area, art jewelry area

Comprehensive hall investment area two: second floor: wooden door area, plumbing area, small hardware area, paint, wallpaper and carpet area

Third floor: kitchen equipment area, glass door and window area, lighting and fabric area, art accessories, life service area and office training exhibition area

3. Investment attributes:

Unified planning and unified Unified investment operation and unified management

IV. Investment prerequisites:

1. Design the investment manual in advance, uniformly design the guidance system, and do a good job in the planning and design of safe passages and various signage systems. .

2. Establish special information on merchants, understand the conditions and preferences of merchants for location selection, closely grasp the potential needs of merchants, maintain good relationships with merchants, and win the trust of merchants.

5. Investment channels:

1. Utilize existing network and interpersonal relationships;

2. Free and complete logistics management service measures;

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3. Invest in advertising and publicity, make full use of existing investment social resources, increase publicity efforts, and attract more businesses with good visibility.

6. Investment promotion:

1. Pay attention to the synergistic effect of publicity. Advertising publicity is the core starting point for creating crowds and forming absorption.

2. Investment promotion uses a variety of publicity methods: newspapers, professional magazines, and online media to enhance business morale and popularity, create a good brand image, and lay a good foundation for subsequent investment promotion.

7. Core of Investment Promotion:

Negotiation has become an important guarantee for the success of investment projects.

1. The purpose of investment negotiation: taking negotiation as the main goal, so that the merchants participating in the negotiation can meet the goals and interests of the investment enterprise.

2. Characteristics of investment negotiation: Both parties to the negotiation must obtain professional knowledge to promote successful negotiation.

8. Investment strategy:

1. Adhere to the principle of equality and mutual benefit, requiring both parties to negotiate fairly and achieve mutual benefit while adapting to the needs of the other party. This is to ensure the success of the negotiation. Important premise.

2. Adhere to the principle of credit, and both parties to the negotiation must abide by the agreement. Paying attention to credibility and keeping promises are the basic professional ethics of merchants. During the negotiation process, you should be careful not to make promises easily, but once you make a promise, you should fulfill it, ensure that your words and deeds are consistent, and win the trust of the other party to reflect the spirit of sincere cooperation.

3. Adhere to the principle of compatibility and be humble and open-minded to others during negotiations to better achieve the purpose of negotiation.

9. Investment Purpose:

***Winning is the best way to attract investment!

10. Investment Promotion Implementation Plan:

That is, a formal agreement is signed in the form of a written document (economic contract). Both parties to the negotiation must perform the agreement in accordance with the content of the agreement. Once the contract is signed, it becomes legally binding. Potency.

Prospects:

1. Xinyueshun Building Materials City is located in the core area of ??the capital’s “Two Axis and Two Belts” plan. Opposite the Building Materials City is a large residential area and various small shops. , the industry, commerce, and tourism in the area are developed, and the people's living consumption capacity is strong. Its huge development potential will definitely bring unlimited business opportunities to merchants.

2. With its standardized management model and strong economic strength, the company unites well-known building materials brands and merchants at home and abroad to create the largest decorative materials center in Shunyi and even the entire Jingdong region.

This is my first time writing an investment plan. I searched 40-50 other people’s sample articles on the Internet and synthesized it!