The "Measures for the Management of Geographical Indications of West Lake Longjing" were promulgated and implemented on December 1, 2011, aiming to protect and manage the intellectual property rights of the geographical indication product of West Lake Longjing. This measure stipulates the requirements for the origin, variety, processing technology, quality standards and other aspects of West Lake Longjing, and also provides detailed regulations on the use of signs, supervision and management, etc.
The "Measures for the Management of Geographical Indications of West Lake Longjing" were promulgated and implemented on December 1, 2011. They are measures for the protection and management of the geographical indication product of West Lake Longjing. The Measures consider that West Lake Longjing is a "well-known trademark in China" and has rich cultural heritage and historical origins, so it should be fully protected and managed. The method clearly stipulates the requirements for the origin, variety, processing technology, quality standards and other aspects of West Lake Longjing. Its production area is limited to a specific administrative area within the West Lake Scenic Area in Hangzhou; the varieties must be high-quality Longjing tea trees, certified by the General Administration of Quality Supervision, Inspection and Quarantine; the processing technology must adopt traditional techniques, and strictly control the characteristics such as heat, soup color and aroma. In addition, the method also stipulates quality standards, including requirements for appearance, dry tea color, soup color, aroma, taste, leaf base, etc. In addition to the requirements for the product itself, the West Lake Longjing Geographical Indication Management Measures also provide detailed regulations on the use, supervision and management of the mark. The Measures stipulate that the use of the mark must be authorized, and unauthorized use of the trademark of West Lake Longjing, a geographical indication product, is also stipulated in the scope of use of the mark, conditions for mark authorization, authorization procedures and other requirements. In addition, the measures also make corresponding provisions on penalties, complaints and reports for those who violate the regulations. In summary, the West Lake Longjing Geographical Indication Management Measures have made detailed provisions in many aspects for the geographical indication product of West Lake Longjing, aiming to protect and manage its intellectual property rights, and standardize the use, supervision and management of the mark. .
What impact will the West Lake Longjing Geographical Indication Management Measures have on consumers? The West Lake Longjing Geographical Indication Management Measures play an important role in protecting consumers. This measure stipulates the requirements for the origin, variety, processing technology, quality standards and other aspects of West Lake Longjing tea, ensuring the quality and safety of the product. In addition, the use of the logo must be authorized. Unauthorized use of the trademark of West Lake Longjing, a geographical indication product, is prohibited. Consumers can also ensure that the product they purchase is a genuine geographical indication product by checking whether the product is authorized.
The promulgation of the West Lake Longjing Geographical Indication Management Measures provides effective protection and management for the geographical indication product of West Lake Longjing, ensuring the quality and safety of the product from many aspects, and at the same time increasing consumption recognition and trust of the users.
Legal basis:
Article 9 of the "Measures for the Administration of West Lake Longjing Geographical Indications" without authorization, no unit or individual may use the 'West Lake Longjing' geographical indication on its business or products. trademark, you are not allowed to claim that the tea you sell is 'West Lake Longjing'.