Current location - Trademark Inquiry Complete Network - Trademark registration - College students' photography business plan
College students' photography business plan

Because entrepreneurs are college students, they are close to the university. Because entrepreneurs are college students, they are close to the university, and they can clearly understand the needs of college students, so it is easy to find their hearts. The following is the college students' photography business plan I compiled for you for your reference. College students' photography business plan 1

1. Summary of investment cases

1. Company profile:

Business department: 1. Wedding photography department 2. Wedding celebration department

Business projects: wedding photography, personal photo, family photo and wedding celebration

Management team: 1 front desk and lobby manager (store manager), and the store receives 2 makeup artists. 1 photo assistant, 2 digital engineers

(about 1-16 people form the management team)

2. Capital demand and expected use

Estimated total investment is 3, yuan:

(1) Studio: Canon 5D1 (28-15 lens) 2, Nikon D8, 6 studio lamp, 2 groups, 8. Prop 5

(2) Digital post-production and film selection: 4 computers with 12, 1 small printer with continuous ink supply of 5, post-production equipment and photo album of 3

(3) Makeup dress department: wedding dress 1, cosmetic jewelry 2

(4) Decoration: door decoration of about 1, and sample book of retail department. Music system 3, reception desk 3, makeup and dress department decoration 5

Photography department decoration is expected to be 2

(5) Advertising planning: 3 in the early stage (including inviting teachers to plan training and all kinds of printed materials and documents, consider the first issue of TV newspapers and other media? )

(6) Rent (1, yuan)

Others: industrial and commercial tax 6, telephone, broadband and internet 1, opening ceremony supplies and etiquette 5,

extra-budgetary investment funds (including show equipment and tooling? ) About 1,

Working capital: 3, (mainly used for employee salaries in the first three months, etc.)

3. Return on investment

Payback period: It is estimated that the average monthly turnover of the wedding photography department will be conservatively estimated at 25%-4% in one year

Note; In the face of a wide variety of digital equipment products, we must make a comprehensive digital plan, so that the equipment can be put in place in one step, and the risk of digital investment should be reduced to avoid unnecessary and inappropriate investment, resulting in waste of financial resources, material resources and manpower. When investing in digital photo studio, we suggest that you remember not to invest blindly, and you should make careful investigation!

II. Basic information of the company

1. Origin of the company:

Zhang XX, the founder of XX wedding, founded XX Celebration Society in 26, with the spirit of? People-oriented? Our business idea is to operate steadily, with an investment of 6, yuan and an annual profit of more than 7, yuan

Considering that the off-season of the wedding market is too long and a lot of time is wasted, we are going to invest in wedding photography and set up XX wedding company

2. Corporate culture: The corporate culture of the photo studio refers to the * * * identical ideal, style, values and code of conduct gradually formed by the photo studio and its employees in the practice of operation and reform under certain historical conditions.

The corporate culture of photo studio is usually composed of four levels: corporate spirit culture (corporate spirit is the core of corporate values of photo studio), corporate system culture (corporate laws and regulations, corporate management system, corporate management system and business concept), corporate behavior culture (corporate management, education and publicity, interpersonal activities, recreational and sports activities) and corporate material culture (transformation of service environment and construction of cultural facilities).

)

III. Organization of the company

1. Organization of the preparatory office during the preparatory period: Zhang XX is mainly responsible for

2. Drafting of the organization chart of the company:

3. Principal manager Zhang XX

4. Shareholder: College students' photography business plan Part II

Introduction of a studio

Photography studio, mainly engaged in artistic photography and wedding photography.

there are 2 photo studios. . . . . . The advanced computer is responsible for pictures and videos, which can reduce the cost and achieve the fastest efficiency.

at the same time, it was opened? Photography studio? Website, cooperate with photography studio to conduct online order business. Customers only need to log in to confirm the required shooting system, contact through QQ, and fill out an order form and send it to the studio mailbox, and we will get direct telephone contact with customers in the shortest time.

business introduction

with the development of students and ... Our studio is to meet the requirements of customers with enough professional technology, which is our main business after all.

at present, on the basis of artistic portrait.

... series package.

We are mainly engaged in the following businesses:

(1) ...

1. Artistic photo

2. Wedding photography

3 ...

Three-value evaluation

One set of personal photos is received every two days, starting from RMB ... (at least ... every month)

make it every month.

total: RMB

estimated.

Four-team management

1. Team status

At present, there are ... individuals in the photography studio.

The following is the list of members:

Person in charge:

Member:

2. Organizational cooperation

Person in charge and owner:

Finance:

Store:

Division of labor:

Remarks: When the business is busy, there is no need to be demanding about the specific division of labor.

V. Orders

We have set up an online order service (QQ order service), that is, customers can send us the printed materials through our website by simply registering on our website, and then wait for our reply. Generally, we can get confirmation with customers within a few minutes after receiving the order, which greatly improves the effectiveness.

Chapter III Market Analysis

I. Market Introduction

At present, ... is poorly equipped and its photography quality is not very high. (Market survey)

According to a preliminary understanding ....., we can seize an opportunity to develop a one-stop service for digital photography production. (market research)

second, target market

target market: at present, we will position our customers. We divide the target market in the early stage of entrepreneurship into three categories according to regional characteristics: ...

Discussion on three types of target markets (omitted)

Target customers: Early target customers are mainly located in ....

construction progress: it is estimated that the company will spend ... days from preparation to implementation. Among them, the exhibition decoration ... days, the purchase of large hardware to handle all kinds of company documents, the production and determination of company LOGO, publicity programs, etc. were carried out during the decoration, and the purchase of small hardware and the improvement of various supporting facilities ended ... days during the decoration.

the recruitment store is located at. . . Proceed.

creating regional upper hand: its main strategy is to expand its relative scope in the region by regional operation, gain a higher competitive position in the region, seek survival space, lay a profitable foundation, and then seek to expand its business scope. (attachment: brief case of publicity and planning)

III. Feasibility demonstration

After market investigation and in-depth study of demand analysis, this plan can be demonstrated in three aspects.

1. (omitted)

2. (omitted)

3. (omitted)

To sum up, this project has certain feasibility.

chapter iv competitive analysis

how to compete with other businesses: other businesses have some regular customers after too long operation. we need good publicity to compete with them and let customers know that we know us. And strive for perfection in product quality. At the same time, reduce the cost as much as possible, provide customers with more preferential space, and gain a certain upper hand in price. Finally, come with sincere service? Tie up customers? .

this studio faces consumers. Most of the existing photography studios are aimed at ...... and they have not been fully developed, so it is time to seize the opportunity.

Chapter V Risk Analysis

1. External risks

Limited financial resources

A company needs a large amount of funds, and it also needs funds to maintain its operation. Once the capital resources are insufficient and cannot be put in place according to the scheduled plan, then the company will not be able to operate and build. Therefore, we must be vigilant in fund management.

the uncertainty of the price of some major equipment

This includes the uncertainty of the source and price of second-hand equipment, as well as the uncertainty of the distribution network of raw materials.

2. Market risk

Great changes in the market

The result of fierce competition is the high segmentation of the market, and personalized consumption is replacing mass consumption as the mainstream of the market. Facing the highly differentiated market, it is more and more difficult for the photography industry to make good works, while for enterprises, the role of photography in communication with consumers has declined. With the emergence of new technology, the mode and design of shooting and editing are changing with each passing day. The most basic photographic materials are also ever-changing.

market uncertainty

at first, the target customers may still have obstacles of trust and habit, so it is necessary to let the target customers accept and entrust the photography studio to serve them in a short time.

Fairness and realizability

The photography industry was chosen as an entrepreneurial project, first of all, because people's requirements for beauty are constantly improving and their intention to leave good memories is becoming more and more popular; Secondly, photography is an enterprise with very high social benefits and economic returns, while the development of photography in Guilin is not standardized and perfect, and the competition is low.

Chapter VI Financial Plan

1. Investment in hardware and equipment: including computers (6,), fax machines (5), photographic lamps (2) and cameras (3,), which will cost about 38,5. yuan.

2. Rent: the exhibition area is 4, yuan/month (the deposit is two months, according to 8 yuan/square meter), and * * * 12, yuan.

3. The general decoration of the exhibition area totals 25, yuan

4. Ordinary lamps (5), tables, computer desks (5), sofas (8) and broadband installation of the exhibition area are installed in 8 yuan/year, totaling 2,6 yuan.

5. Half a year's marina time: 5 yuan/month * June =3 yuan

Total: 11, yuan. College Students' Photography Business Plan Part III < P > I. Summary of the Plan < P > Our company is committed to taking the best-looking ID photos in China. In our daily life, people will constantly express dissatisfaction with the photos on their ID cards, passports, campus cards and other documents, because there are many specific requirements for the photographer and the photographer in the process of taking the ID photos, such as the need to show their foreheads, not to retouch the pictures excessively, and the dress requirements. Moreover, in this kind of formal photo shooting, consumers will be more nervous and the photos will come out with unnatural expressions. The company will make the photo of the certificate achieve the most beautiful effect through some specific services and methods.

Our company is composed of 6 students from several colleges of Shenzhen University, including several managers and technicians, each of whom has his own responsibilities. According to the survey, there is no similar photography studio in major business circles in Shenzhen, so it is very competitive and feasible to set up this studio in Shenzhen. The initial capital of the company is about RMB 2 million, including the purchase of photographic equipment, the transfer fee of the store, the decoration of the store and some disposable funds. The location of the store will refer to the surrounding business circle and living circle.

The company's publicity and operation methods include group purchase, online booking, telephone booking and direct consumption, etc. The services provided include photo shooting, life photo, art photo, wedding photo and foreign card, etc. The operation process includes light makeup treatment for the subject, clothing selection, photo shooting, post-processing and photo development, etc.

II. Introduction to the Company

DREAM PHOTO Creative Photography Studio is a self-owned brand company founded and operated by six students from Shenzhen University, starting from Nanshan District, Shenzhen. It is committed to taking the best-looking ID photos in China and providing services including makeup, shooting and photo development. Our strategic goal is to complete all formalities and start-up work in 215. And officially started business. In 217, we will develop five agents at or above the prefecture level, with a turnover of more than 5 million yuan, and the profit rate will be guaranteed to be 5%-7% by joining the development enterprises.

Third, industry analysis

Industries like photo studios are not new. However, at this stage, most photo studios use relatively old photographic equipment and unprofessional retouching tools. Even retouching is just cutting the photos properly. If you take pictures, you will not be able to hide some unsightly flaws on your face, such as acne. This photo may accompany you for seven or eight years. Many college students ask to see the photo when they are on campus.

A decent job-hunting photo can greatly improve the interviewer's first impression and the success rate of job hunting. However, most photo studios are very irresponsible. They think that the only requirement for taking a photo is to meet the requirements of the photo, instead of pursuing a good-looking photo, which is more in line with people's aesthetics.

Therefore, opening such a photo studio is still very competitive in big cities. Taking photos and taking photos has become the first choice for people to show their beauty. No one is around, so they are more comfortable! Can cooperate with a variety of props and costumes, joy,