Lil beter(LB) was founded on 20 1 1, which is a trend brand of "diversified style" in China. LiLBetter, taken from LiL and better, lil means small, better, which means "making a little progress every day". LiL better is not only a clothing brand, but also an active lifestyle.

LiLbetter represents not only a trendy brand, but also a positive attitude towards life and a totem of young people's beliefs. The brand is committed to changing the market environment dominated by price, continuously providing customers with a perfect shopping experience, and making every employee have a unique and interesting soul.

2011March, the fast fashion menswear brand LILBETTER was founded and settled in tmall. In 20/0/3, Kloc was named as the Four Little Dragons of men's fashion brand by Seller magazine. In the same year, the sales of Double Eleven jumped to the first place in Zhejiang online clothing brand and the fourth place in China. 2065438+March 2005 LILBETTER settled in Vipshop. In 20 15, the sales of double eleven jumped to the second place in the national online brand. 20 16 LILBETTER cooperated with IG electronic club to launch a joint series. In 20 18, LILBETTER's double eleven sales exceeded 100 million.

LiLbetter product line

1, street series

LILBETTER STREET series focuses on the current cultural phenomenon, and uses silhouettes, colors and slogans that reflect social culture to create high-street clothing, which embodies the essence of LILBETTER street culture: independence and not blindly following.

2. Lily Bell Series

Inspired by Wells' Until the End of Loneliness, this paper constructs a warm and friendly bear image, with a crooked head and no mouth to convey silent dependence, blindfolded to put an end to the strangeness of the outside world, and conveyed LILBEAR's spiritual core with heart-to let his companions solve loneliness.

3.LILBUNNY series

Inspired by the film "The Furry Rabbit" directed by Michael Landon Jr. ... the designer felt the warmth behind it and reflected on us in the fast-paced era. We were forced to put on masks in disguise and gradually lost our true selves. LILBETTER extracted the rabbit image symbolizing love and hope from the film to build LILBUNNY. The designer aims to remind the world with the image of LILBUNNY, put aside the unchanging social rules and find the most childlike self.

Reference to the above content: Baidu Encyclopedia -lilbetter