In the past few years, my country's retail industry has undergone tremendous changes. Various emerging formats such as supermarkets, specialty stores, discount stores, convenience stores, and online stores have developed rapidly. Traditional department stores have encountered An unprecedented challenge has come. The following is a business preparation plan for daily necessities that I have compiled for everyone. It is for your reference. Welcome to read!

The business preparation plan for daily necessities Part 1

1 , Basic situation:

1. Company name: Department store and supermarket

2. Industry type: Retail

3. Organizational form: Individual industrial and commercial household

Main business scope: the center of the town in my hometown, which is the central gathering place for people

4. Business location: Qigong Town, Yangshan County, Qingyuan City, Guangdong Province

Area : Covering an area of ??about 150 square meters

The reason for choosing this location: Because there is not a large supermarket in the center of the town, this location is a concentrated area of ??people and vehicles, with convenient transportation and a very broad market prospect.

II. Project Overview:

I am a college student, majoring in computer science, and have been interested in business since I was a child. Now I am about to graduate from college. With my hobby and yearning for business, I have always hoped to open a supermarket in my town to develop the economy of my town. It was the many supermarkets in Guangzhou that attracted me. I went shopping in the supermarket. The enlightenment at that time made me very interested in it. Based on my experience, financial situation and understanding of today's society, I decided to proceed with caution and think twice, because this is very risky, coupled with my lack of experience.

With the continuous improvement of residents’ living standards, the pursuit of environmental protection and healthy consumption has become a lifestyle fashion, so I plan to sell some green products to ensure people’s physical and mental health. Customers come first. This is our purpose.

3. Market research (see table)

Business district scope

Potential consumer groups

Spending power

< p> Competition situation

Market potential

Walking business district (within a radius of 200 to 500 meters)

Residential area

Spending power High

There is only one not-so-large supermarket nearby

People’s living standards have improved, their needs have increased, their lifestyles have changed, most consumption concepts have strengthened, and the consumption structure is reasonable

Residential housing

Medium spending power

There is a middle school nearby

Living commercial complex

(500? Within a radius of 1000 meters)

There are several villages nearby

The consumption concept has been strengthened and the consumption level has been improved

There are more shops, but the things sold are relatively small. Less

IV. Investigation of other large supermarkets:

1. Investigation of store hardware. Mainly includes: investigation of the location of competing stores, store appearance, building structure, parking lot design, business facility configuration, etc.

2. Investigation of store display layout. Mainly includes: investigation of floor composition, layout, area division, product display and store atmosphere creation of competing stores.

3. Product capability survey. Investigate and analyze the complete range of product varieties in competing stores, the price range of the products, the quality of the products, and the supply of goods.

4. Customer level survey. The survey is mainly conducted from the age level and income level.

5. Store operation and management investigation. Investigations into promotions, replenishment, displays and environmental sanitation.

The relationship between demand and supply has the following types: ① Strong demand and low supply; ② Strong demand and strong supply; ③ Low demand and low supply; ④ Low demand , strong supply type.

From the perspective of location selection of warehouse supermarkets, the relationship between demand and supply in the local business district shows that the first type is the best, the second is second, and the third and fourth types should be avoided as much as possible. When investigating demand and supply, attention should be paid to the investigation of potential demand and supply, and special attention should be paid to the development trends of some factors that may cause changes in supply and demand.

6. Survey of warehouse supermarkets:

When selecting a warehouse supermarket location, in addition to investigating the above large projects, the specific site selection must also consider the following factors: Investigate several factors that are details but very important.

Visibility. Visibility is the extent to which a store can be seen by pedestrians or cyclists. The higher the visibility of the place, the easier it is for the store to attract the attention of customers, and the more likely they are to come to the store to shop. Therefore, when selecting the location of a warehouse supermarket, it is necessary to choose a location with high visibility, such as an intersection or a three-way intersection facing the street on both sides.

Applicability. If you want to acquire land to build a house, you must consider whether the land area and shape are consistent with the type of store. If you rent a ready-made house, you must consider the structure, materials, facade shape and plasticity of the building. Warehouse-type supermarket shelves are taller than those in ordinary shopping malls, so accordingly The ground requires that the storey height of the building be relatively high. At the same time, you must also understand the relevant urban construction and development planning requirements, and learn in detail the short-term and long-term planning of transportation, municipal administration, greening, public facilities, residential construction or renovation projects at the location.

Business plan for department store and supermarket with convenient transportation. Business plan for department store and supermarket. Mainly understand two aspects: a. Whether the place is close to major highways, whether the transportation network is accessible in all directions, whether it is convenient to transport goods from train stations and docks to stores, and whether large trucks can pass through during the day, because Large cities generally impose transportation controls on large trucks. Many streets in central areas do not allow trucks to pass through, and some only allow traffic at night.

b. Whether there are relatively dense bus routes passing through the area, and whether the stopping points of each bus route can evenly and comprehensively cover the entire urban area. At present, private cars are not widely popular in our country. This is obvious. Especially important. Because this is directly related to the convenience of customers' shopping.

5. Market research before opening:

Before opening the supermarket, I had to visit some supermarkets and merchants, carefully observe the shopping situation of consumers, and ask some consumers, For example: Consumers of different ages, different occupations, and different income levels have different shopping habits and consumption needs. I believe that smart merchants must constantly figure out the psychological changes and demand changes of various consumer groups during the operation process.

(1) Consumption behavior and psychological characteristics of high-income consumer groups:

1. Brand preference is obvious and is influenced by cultural needs more than price temptation. High-income groups are mostly "three high" consumer groups with high education, high taste and high consumption demand. They are easy to accept new things and big brands, and will develop corresponding brand preferences.

2. The purchase quantity is large, but the frequency and frequency of purchases are small. High-income groups are busy with work, so they show great irregularity in their lives. Except for weekends, shopping can only be a "luxury" for them. But when they go shopping in shopping malls, they buy a lot of things, ranging from food and drinks to daily necessities, which can cost hundreds of dollars. It is understood that there are many consumers who do this kind of "concentrated shopping", and they account for a large proportion of weekend shopping groups.

3. Shopping expectations are high. Affected by their social status, high-income consumers also expect merchants to give them special care when shopping, such as pre-sales service and after-sales service. I have interviewed many consumers, and they all agree that the most important thing they value when shopping is the service attitude of merchants.

(2) Consumption behavior and psychological characteristics of low-income consumer groups:

1. Pay attention to price. Many people have had the experience of being short of money. When they have no money, they always have to count every penny of their expenses. This is especially true for low-income consumer groups. Meeting as many consumer needs as possible with the least expenditure is their most "luxury" wish. During the investigation, I found that most of the bargains in shopping malls are from low-income groups. Because for them, low price is a benefit. Many supermarkets in big cities outside have attracted many citizens with such benefits.

2. Pay attention to quality. Currently, among the low-income groups in cities and towns.

During the survey, I found that their consumption habits are far different from those of rural consumers. They already have a sense of self-protection during consumption and the pursuit of healthy living and nutritious diet. Even if they buy low-priced meat from the meat market to save money, they are still worried about the quality of the meat and long for the arrival of "safe meat". Because the quality is real, while the things are cheap, they are also suitable for use and consumption.

3. Shopping quantity is small and shopping frequency is high. Laid-off workers, especially housewives, have a very regular life. They basically get up on time, go to bed on time, buy things on time, and watch TV on time. Their single shopping amount is very small, but their shopping frequency is high. Sometimes they do it in one day. Several purchases occurred.

6. Purpose and content of supermarket market survey:

Do a good job in market research to enhance competitiveness?

A good market survey can improve your own competition. Strength, grasp your own development direction, understand the dynamics of competitors, know the enemy and know the enemy, and be invincible in every battle.

The retail industry is a commodity trading place where products are ordinary but not ordinary. Some of the expectations it brings to people are no less than those of other industries. How to unleash the potential of products in this new holy land and how to control the success of products? This requires learning how to conduct correct market research on products.

VII. Product classification:

1. Housewife products. If the price of such products changes slightly, some customers will be quite concerned. Customers are most price sensitive to this product. At the same time, attention should be paid to the quality of such goods when selling. For example: For fresh products, you should pay more attention to the freshness and quantity of the display. Mama's Blue products are mainly fresh products in every store. They are generally used to attract customers, lower prices and have stronger market freshness. Such products When conducting market research on commodities, great attention should be paid to the price range.

2. Red goods: Customers are less sensitive to the price of this type of goods. The sales volume of this type of goods is generally larger than that of Mama’s cabbage blue products, and the price is generally higher than that of Mama’s cabbage blue products. some. Such products are generally suitable for middle-class consumers. Therefore, we should pay attention to the brand and quality of such products. This kind of product is also called a price product. Such products often appear on the best-seller list. Green goods: Customers are the least price sensitive to green goods.

3. After the market adjustment of products, it is necessary to sort out the products. It is necessary to distinguish between turnover products, gross profit products, sensitive products, seasonal products and image products, and organize the department store supermarket business plan. plan. Including lineup and price.

After a complete market survey, you will notice whether many of our products are best-selling products or slow-selling products, which allows you to adjust your products in the shortest time.

Market research shows that customers attach great importance to product quality and price. I personally think there is still market potential. If publicity is increased to change people's consumption concepts? Consumption is equivalent to social development. , Moderate consumption can promote social and economic development and make society progress; therefore, it is very important and urgent to let people change their previous feudal ideas through various means and advertising. The products sold in supermarkets should be rich and colorful.

8. Products and services:

Products:

(1) Product classification:

1. Classification principles of large categories :

In a supermarket, it is best not to divide more than ten major categories, which is easier to manage. However, this still depends on the business philosophy of the operator. If the operator wants to expand its business scope to a wide range of fields, it may have to use more broad categories. The principle of large classification is usually divided according to the characteristics of goods, such as production sources, production methods, processing methods, preservation methods, etc. A large group of similar commodities are gathered into a large classification. For example, aquatic products are a large classification. The reason is this The sources of the classified products are all related to water, sea or river, and their preservation and processing methods are also similar, so they can be grouped into one major category.

2. Classification principles for medium classification:

A. Classification according to the function and use of the goods:

According to the function or use of the goods when used by consumers To classify, for example, in the large category of candy and biscuits, a middle category of "Breakfast Connection" is divided.

Wheatfield Unbounded

Breakfast connection is a concept of function and purpose. Providing these products is to ensure that consumers have a "rich breakfast", so toast, bread, jam, peanut butter, cereal and other products can be collected in the category to form this middle category.

B. Classification according to the manufacturing method of goods:

Sometimes the uses of certain goods are not exactly the same. If it is difficult to classify them by use and function, we can The products are classified according to their approximate manufacturing methods. For example: In the large category of livestock products, there is a middle category called "processed meat". This middle category includes ham, sausages, hot dogs, fried chicken nuggets, smoked meat, bacon and other products. Their functions and uses are endless. The same, but similar in manufacturing, so "processed meat" becomes a middle category.

C. Classification according to the origin of goods:

In business strategies, sometimes it is hoped to highlight the characteristics of certain goods and must be specially managed, so the development of The origin of goods is used as the basis for classification. For example: some stores attach great importance to foreign customers in the business district, so they pay special attention to the management of imported goods, and list the "Imported Biscuits" category. All biscuits from abroad are collected in this category to facilitate purchase. Or sales statistics are also beneficial to store performances.

Daily necessities department store business preparation plan Part 2

(1) Company introduction

Detailed introduction to the company’s background, scale, team, and capital composition

　1. Major shareholders

Name of shareholder Capital contribution amount Capital contribution form Share ratio Contact person Contact number

　2. Team introduction

For each core team Introduce the experience and successful experiences of members in technology, operations or management

3. Organizational structure

4. Employee situation

(2) Operation and financial history

(3) External public relations

Strategic support, partners, etc.

(4) Company business strategy

Recent And the development direction, development strategy and goals to be achieved in the next 3-5 years

Part II: Products and Services

(1) Introduction to daily necessities products and services

< p>(2) Core competitiveness or technical advantages of daily necessities

(3) Daily necessities product patents and registered trademarks

Part 3 Industries and Markets

(1 ) Industry situation

Development history and trends of the daily necessities industry, technical barriers, trade barriers, and policy restrictions to entering the industry

(2) Market potential

For daily necessities Analysis of market capacity, market development prospects, consumer acceptance and consumption behavior

(3) Industry competition analysis

Comparative analysis of major competitors and their advantages and disadvantages, including performance, Price, service, etc.

(4) Revenue (profit) model

Business charges, revenue model, which business links and customer groups obtain revenue and profits

< p>(5) Market planning

The company’s sales revenue forecast for the next 3-5 years (if financing is unsuccessful)

Part 4 Marketing Strategy

(1) Daily necessities target market analysis

(2) Daily necessities customer behavior analysis

(3) Daily necessities marketing business plan

(1) Establish sales network, sales Strategies for channels, establishment of agents, and distributors

(2) Advertising and promotion strategies

(3) Pricing strategies for products/services

(4) Incentive mechanism for the sales team

(4) Quality control of daily necessities services

Part 5 Financial Plan

Please provide the following financial forecast, and Explain the basis for the forecast:

Balance sheet of daily necessities projects in the next 3-5 years

Cash flow statement of daily necessities projects in the next 3-5 years

Next 3-5 years Profit and Loss Statement

Part Six Financing Plan

(1) Financing Methods

Detailed description of how much capital is needed for future development and how much the company can provide. How much investment is required. Financing amount, shareholding ratio, financing term

(2) Purpose of funds

(3) Exit method

Part 7 Risk Control

Describe the risks that may be encountered during the implementation of this daily necessities project and their countermeasures. Including: technical risks, market risks, management risks, policy risks, etc.

1. Project Introduction

A high-quality life does not necessarily require high-end products. As long as it feels right, even a humble cardboard box can be filled with artistry.

There are happiness and fun in every corner of life that are difficult to appreciate without careful exploration. They are slowly released in every process of concentration and personal completion, gradually enriching and enriching people's hearts and spirits, and making people feel the simplicity. Unadulterated happiness. The meaning of groceries lies in the sincere love and devotion, and the joy of discovery. A simple product, if you play with it carefully and think about it carefully, whether it is a fresh color, a cute shape, a soft material, a funny sense of joy or a practical life function, these small objects in life seem to be more intimate and more comfortable to touch. The solid sense of warmth is like being in a leisurely afternoon where the temperature is just right, the breeze is refreshing, and the sun is warm. There is nothing else to do but make yourself more happy. What we have been thinking about is how not to develop even the most ordinary and simple product as a product. We always believe that products also have emotions, joys and sorrows, and their own style. Daily necessities Business plan Daily necessities Business plan. Only products with emotion and warmth will be vivid and interesting; therefore, we share some humane, interesting, and creative products with our customers and consumers. We strive to find greater value with the least money. unexpected surprise. Hope it makes consumers happy. The online store provides you with all kinds of creative household products, which are the perfect fusion of personality, simplicity and fashion. The inspiration of creativity comes from our keen insight into the subtleties of daily life. Among the dazzling array of products, the most fascinating ones are those that make people... We are addicted to discovering creativity. We believe that only groceries full of ideas are the most fascinating. We give you practical, considerate and humorous creative products, bringing wonderful surprises to your life. Experience it carefully, and you will find that life is really beautiful and daily necessities. Lohas Tao Creative, life has me, love home, love life!

2. Service Introduction

Lohas Tao Creative daily necessities store uses tracking services to provide consumers with Send emails to inquire about product usage, participate in sweepstakes, solicit their suggestions and opinions, and improve services. If you don’t have a style you like, you can make it yourself, or even transform the purchased product according to your own ideas, or add your own mark, and you will feel a sense of accomplishment. After receiving the order, our online store will contact the consumer as soon as possible to determine the delivery time. Then send the best and most creative stuff to consumers.

3. Market Analysis

1. With the popularity of real estate, its surrounding industries, especially home decoration and household products, contain huge business opportunities. The fancy daily necessities that are different from ordinary necessities will be more in line with the consumer needs of young people, the main force in purchasing now.

Wheatfield without borders

Daily necessities business plan work plan. In addition, home accessories are everywhere in offices, shops, cars and other living spaces. It has become a common practice to give home accessories as gifts between relatives and friends, between colleagues, between units, opening celebrations and various festivals.

2. Target market setting: Focus on young consumer groups, young friends between the ages of 20 and 40. These consumers will be the largest customer base of our outlets.

3. Analysis of product consumer groups, consumption patterns, consumption habits and main factors affecting the market: With the development of the Internet and e-commerce, most young consumers increasingly prefer online shopping because

Online shopping can save shopping time, and can also provide consumers with a large number of products to choose from, which is very convenient. Modern young people are very adaptable to online shopping and love personalized products. This has great advantages for our online store and will provide us with a lot of business opportunities.