Fast Rabbit is an advertising image launched by Nike in 2002. It is a green cartoon rabbit, symbolizing the speed and lightness of Nike shoes.

Nike brand, founded in 1972. Founded by Bill Ballman and his alumnus Philip Knight, Nike, headquartered in Oregon, USA, is a world-famous sporting goods manufacturer, whose main products include clothing, shoes and sports equipment. The English name of Nike originally meant the Greek goddess of victory. Its trademark pattern is a hook, which symbolizes the feathers of the wings of the goddess of victory, and also represents speed, movement and gentleness.

Nike brand introduction

Nike's brand culture has always been committed to promoting the development of sports and stimulating the creative spirit. Its iconic slogan "Just Do It" is a well-known slogan in the industry and has always been a platform for advertising slogans and related cultures. Before the 2008 Beijing Olympic Games, Nike launched the marketing strategy of "making the world different", encouraging all young people to participate in sports and play an active role in "sports empowerment".

Nike has invested a lot of energy in science and technology, and is committed to providing consumers with excellent, high-performance and comfortable sports shoes and clothing to meet the different needs of different athletes for shoes and clothing. It has a lot of innovative technologies, such as Air technology, Flywire technology and Zoom technology, which not only brings people brand-new running shoes and sportswear, but also brings many new challenges to scientific research and development.

Reference to the above content: Baidu Encyclopedia-Nike