Issue 1: Choose the right franchise industry

In recent years, there have been many new popular chain brands, but many of them disappeared before becoming popular. It can be said that franchise chain brands have to be reshuffled almost every year, which undoubtedly makes it more difficult for franchise chain entrepreneurs to choose. Therefore, when choosing a franchise industry, it must be able to withstand the test of the market: the chain operation system has been at least 5 years old.

Issue 2: The higher the franchise requirements, the greater the chance of success

For those who want to start a business, joining a chain operation saves them the trouble of finding a business project. It is indeed A shortcut to success. According to a survey, 80% of independent stores in the Japanese retail industry closed their doors in the first year, and only 8% survived until the fifth year; while only 20%, 77, of chain stores closed their operations in the first year. % of chain stores can survive to the fifth year. This survey proves that "franchising is definitely more cost-effective than starting your own business." However, these data do not mean that 100% success will be achieved after joining.

According to the survey, it is better to find a competitive chain brand with a headquarters that has certain experience in opening stores, and the number of chain stores has reached a certain scale or has been developed for at least five years. Some emerging franchise systems have not been developed in the market long enough and have not yet experienced market experience. Customers' consumption habits have not yet been developed, which can easily create the illusion of temporary business prosperity. When choosing a weak chain brand, although you can pay less as a franchise fee, you will receive less resources and help from the headquarters; many things must be taken care of by the franchise store itself, so the competitiveness will naturally be weaker. .

Competitive chain brands have better development prospects and naturally have higher franchise requirements. However, it must be understood that brands with stricter franchise conditions tend to have more complete franchise systems and stronger financial resources and strength, and are more capable of ensuring franchisees' profits. Because of this, the more reputable a chain company is, the more stringent it is when selecting franchisees.

Item 3: It is best to be "face to face" with the chain headquarters

There are many chain companies now, and the franchise stores have made considerable profits in the past few years, which makes some emerging chain companies and franchisees They are all rather impetuous. Some entrepreneurs are eager to start a business, but they hastily signed up to join the chain after hearing some promotional materials from chain companies. When there is a dispute, they find that the chain headquarters is smaller than their own store, or even an empty shell, and they have no ability and experience to solve store problems. Therefore, it is very necessary to personally visit the headquarters and its franchise stores to collect first-hand on-site information.

If you want to start a business, why not build a unique and unique store in the local area? It is recommended that you first choose a project to join based on the needs of the local market. When looking for a project, it is best to find companies that have accumulated experience by opening their own stores. It is precisely because they have experience in opening this store that they can match it for you. Product guidance and store management and sales skills. When looking for projects, don’t be deceived by franchise companies that do not have direct stores. I heard that there is a franchise company in Guangzhou that makes gifts for couples. It started from opening a store, and the store's performance is pretty good. Because love exists no matter where you are, this kind of store is not easy to be copied, and it is not easy to get the same goods.