It’s because the Chinese people don’t have a strong awareness of intellectual property right now. People like the original poster took advantage of the loopholes. Their trademarks were registered by others. Maybe the company that preempted the registration also saw the original owner’s business. Once you start doing it, you can register the trademark yourself to get a ride, and you can also use it to invite prices. With the rise of brand awareness, this situation will become more and more common. Many information companies rely on squatting to register trademarks as their main business. .

In fact, there is a very blurry line between store name and trademark. Maybe the poster is only using the store name, but it may have involved the publicity and prominent use of the trademark. Someone else has registered the trademark, and in the future, it will follow the poster’s decision. As your business grows, you may sue the landlord for infringement and obtain compensation. But the author would also like to remind you that trademarks are divided into 45 categories, involving several food industries. Quickly check whether your category has been registered.

In this situation, there are usually only 1: Negotiate the transfer with the trademark holder, but in this case, it is generally not cheap; 2. Check whether the trademark registration time has been valid for more than ten years. time, whether it has been renewed; if the trademark is invalid, hurry up and register it 3: There is a situation in the Trademark Law that can revoke a trademark, "not used for three consecutive years", that is, if the poster has evidence to prove that the trademark has been registered for any three consecutive years, If the trademark has not been used within three years (even if these three years have passed), you can apply to the Trademark Office to cancel the trademark registration. 4. Give up the word trademark and register it with logo graphics or pinyin. In the future, try to avoid using the word trademark alone in business operations; 5. Play around with the word trademark, for example, the name of the trademark is "Ziyan", and you are making food, such as braised food. For food, you can call it "Ziyan Baiwei Chicken". Trademark review is a manual review, that is, people decide whether your name can be registered, so there will be subjective factors and differences, and it is possible to pass the review and register.

Phew, does the poster understand the above?