Taobao flagship store refers to the merchant's own brand (or TM) in Taobao Mall, and the store opened is called "a brand flagship store". This mall store is Taobao flagship store.

Entry qualification

Brand name:

(1) Business entity: enterprise with its own brand (the brand must be owned by the enterprise applying for opening a shop or owned by its legal representative (trademarks of shareholders are not allowed);

(2) Brand qualification: trademark registration certificate or trademark acceptance notice issued by the State Trademark Office (trademark in transfer is not allowed);

(3) Business scope: all products under different categories of the same brand.

Extended data:

If you deal in clothing, jewelry, accessories, outdoor sports, digital, household appliances, home improvement/furniture/home textiles, household daily use, automobile supplies and accessories, and maternal and child supplies, you need to submit the following information:

1. Copy of the business license of the enterprise (valid annual inspection shall be completed, and the business scope shall include the goods sold);

2. Copy of enterprise tax registration certificate (national tax and local tax);

3. A copy of the Trademark Registration Certificate or Notice of Acceptance of Trademark Registration Application issued by the State Trademark Office (the trademark owner must be consistent with the name of the enterprise or legal representative applying for opening a shop; If you apply for a cosmetics flagship store, the trademark you hold must be registered for half a year);

4. Power of attorney issued by the merchant to Alipay.

Note: if you apply for maternal and infant products, but the products involve food or cosmetics, you must also provide the qualifications required for food and cosmetics; Apply for household products, and the products involve daily cleaning products, but also provide relevant qualifications for cosmetics.

References:

Taobao flagship shop-Baidu encyclopedia