A few years ago, it was basically impossible for someone to pay for the products they consumed by mobile phone, because the catering boss would tell you that we didn't have mobile payment here. In recent years, with the development of the Internet, basically every restaurant will set up mobile payment. And such a change comes from the immediate needs of consumers.

give an example that consumers have encountered. When you go to a restaurant, the customer calls the waiter. There are very few restaurants that can call the waiter at one time. Generally, it is called twice. The waiter will say "I'm sorry, please wait for a while" because he is serving other customers. Although he knows that the other table is impatient, he can only serve this table first.

A situation like this is the urgent demand of consumers, and this kind of convenient appeal and experience will greatly affect diners' judgment on restaurants.

In order to truly meet this demand of consumers, in the past, many restaurant owners also thought of many ways. One of the cases is that more than a decade ago, Guangdong's dishes were very exquisite and beautiful, with cold dishes, seafood, stir-fried dishes and staple foods all thick, but now restaurants are basically a piece of paper and convenient menus, all of which are dish names. Tick them according to the names of the dishes they want to eat.

But another very influential factor is diners' consumption experience, which is largely a psychological feeling. The post-9s consumers care more and more about the experience. If this aspect can be better satisfied, they can win a lot of competitive advantages in the catering industry and improve the dining rate.

2. Businesses should respond

Nowadays, many catering brands in the catering industry are preparing to start purchasing traffic.

However, in the catering industry, we can clearly feel that the current catering is an industry with a relatively low level of digitalization. Even the owner of Taobao shop with a low price on the Internet knows who the people who come to his shop every day, whether they have been here, what they have bought and what the average customer price is. Because they make full use of the digital mode, many restaurants don't know who comes to the store every day, who he is and whether he will come next time.

an important cognitive point now is that different levels of digitization bring different efficiency. Restaurant owners are also thinking about how to serve more consumers with fewer people. If it is not implemented according to such requirements now, the cost will not be affordable. Therefore, as a qualified catering person, you should constantly adapt to the market and respond through product data.