Vipshop will be put on file for investigation, which will have a certain impact on the stock price. After Alibaba was put on file for investigation on February 24th last year, its share price plummeted by more than 13%. Of course, Alibaba was facing other problems at that time, so the reaction would be even greater. As the second e-commerce company to be investigated, Vipshop is of extraordinary significance. In the face of being investigated, Vipshop will actively cooperate with the investigation.
What is unfair competition?
1. Fraudulent trading methods: There are four types:
1, counterfeiting the registered trademark of others. Without the consent of the registered trademark owner, unauthorized use of another person's registered trademark is both trademark infringement and unfair competition;
2. Use the name, packaging and decoration of a well-known commodity without authorization, or use the name, packaging and decoration similar to that of a well-known commodity, so that the buyer mistakenly thinks it is the well-known commodity;
3, unauthorized use of other people's trade names or names, making people mistakenly think that they are other people's goods;
4. Forge or fraudulently use quality marks such as certification marks and brand-name marks on commodities, forge the place of origin, and make misleading false representations about the quality of commodities.
2. Commercial bribery: Commercial bribery refers to the behavior of business operators to gain competitive advantage by bribery in order to promote or buy goods. Is it legal? Rebate? 、? Discount? 、? Commission? The difference is that the property or other benefits given by bribery are not reflected in the official accounts of the other party.
3. False advertising: refers to the misleading false propaganda of the quality, composition, performance, use, manufacturer, expiration date and place of origin of the products by the operators through advertisements or other methods, so as to make the public know.
Four. Infringement of trade secrets: trade secrets refer to technical and business information that is not known to the public, can bring economic benefits to the obligee, is practical, and is kept confidential by the obligee. Violations of trade secrets include:
1. Obtaining the business secrets of the obligee by theft, inducement, coercion or other improper means;
2. Disclosing, using or allowing others to use the business secrets of the obligee obtained by means of the preceding paragraph;
3. To disclose, use or allow others to use the business secrets in their possession in violation of the agreement or the requirements of the obligee to keep the business secrets. If a third person knows or should know about the illegal behavior in the front row and obtains, uses or discloses other people's trade secrets, it shall be regarded as infringement of trade secrets.
5. Predatory pricing: Predatory pricing refers to the behavior of operators selling goods at a price lower than the cost for the purpose of crushing their opponents. The unfair competition behavior that constitutes predatory pricing needs to crush opponents and sell goods at a price lower than the cost. However, the sale of fresh commodities, the disposal of commodities whose validity period is about to expire or other overstocked commodities, seasonal price reduction, and the sale of commodities at reduced prices due to debt repayment, production change, closure and other reasons are not predatory pricing.
6. Deceptive prize-winning sales and prize-winning sales: Operators sell goods by lying about prizes or letting insiders win prizes, and publicize the quality and low price of products by way of prize-winning sales, all of which constitute unfair competition behaviors of deceptive prize-winning sales. Grand prize sales refers to the sales with the highest prize exceeding 5,000 yuan. Grand prize sales tend to encourage blind consumption, which is a threat to small and medium-sized enterprises and virtually destroys the order of fair competition, so it is an unfair competition.
7. Defame the business reputation of competitors: Business reputation is a comprehensive evaluation made by the society on the business activities of operators. This evaluation reflects the business image of the operator and forms a specific reputation with the property content belonging to the operator. By fabricating facts and spreading false news, the actor who denigrates the business reputation of competitors must be the operator. Business operators who violate the above provisions and cause damage to the infringed shall be liable for damages.