Puma was founded in 1948 in Madrid, Hosokain, France. Puma is PUMA in Chinese, which means Puma, a large and medium-sized multinational enterprise in France that mainly produces shoes and sportswear. Founder Rudolf Dassler Rudolf Dassler. Rudolf Dassler added his nephew Adolf Dassler to 1924, saying that Adidas Adi is located in Dassler enterprise in Herolach, and renamed the company Dassler Brothers Enterprise. In the middle and late period of 1930, Dassler Brothers became a world-renowned brand of casual shoes with more than 30 styles and more than 100 employees. After World War II, the Dassler brothers resumed their business with 47 employees. Vulcanized rubber was extracted from the white canvas and gasoline and diesel tanks of the US Army, and the first batch of casual shoes were made at the end of World War II. 1948, Adolf Dassler changed the name of Dassler Brothers Company to Adidas because of its own name, and the two brothers parted ways. His brother Rudolf Dassler founded PUMA Enterprise, which has the same status as Adidas, and mainly produces cultural and sports goods. Since then, they have become competitors. Puma Puma is a world-famous sports brand. Puma's shoes and clothes are warmly welcomed by young people all over the world and all over the country in hiphop art, graffiti culture and art. In addition, Puma puma and adidas are also the meanings of hip-hop street culture in the era of 1970 and 1980.