Bad sellers will use buyers' accounts to buy products in competitors' stores. Of course, these buyer accounts are not related to their own seller accounts. If rival stores have brand records and products have Logo, then unscrupulous sellers will buy the same neutral products on other platforms, and then take photos in the comments to comment on fakes, or directly complain about fakes to Amazon. Amazon's attitude towards fake complaints is different from that of domestic Taobao: it needs to reach a certain amount before it can be handled. Under normal circumstances, Amazon will verify the buyer's order, and for security reasons, it will close the corresponding Amazon list first.
Faced with such complaints, it is difficult for sellers to connect them with competitors. Even if they complain to Amazon, Amazon will not easily judge that this is the behavior of competitors. In this case, as long as you write the action plan, submit the brand trademark certificate and supplier invoice, you can generally resume listing. However, the lost sales, ranking, time and energy during the period are all the results that competitors want.
2. Malicious low-scoring comments
This is no different from professional bad reviewers, and measures will be taken at the same time. "Is this comment helpful to you?" Click "Yes". This makes malicious comments more real, thus affecting the listing transformation and lowering the ranking.
In the face of Amazon's malicious bad reviews, sellers agree that it is difficult to judge and prove whether it is done by competitors. Usually, if a buyer receives a defective product, he will contact the seller to return it or get a refund. If there is no contact, he will leave a bad review directly, and the evaluation content is average. Sellers can choose to report abuse, although Amazon's product review abuse team rarely handles similar reports. At the same time, information on quality inspection is emphasized again in products to enhance customers' purchasing confidence.
Step 3 complain about security issues
Similarly, bad sellers will leave bad reviews after buying products, claiming that the products are "on fire", "dangerous" and "harmful", or directly complain to Amazon that the products are unsafe to use. These sensitive words can easily lead to the robot review of Amazon keyword algorithm, leading to the closure of the listing. At this time, the seller can only resume listing by submitting an action plan, and the complaint will seriously affect the listing ranking.
4. False infringement complaints
Similarly, unscrupulous sellers will also initiate infringement complaints through Amazon. Unscrupulous sellers may not have patents or authorization, and they can initiate complaints in Amazon as long as they steal or fabricate other people's product patents or brand authorization. Amazon will review complaints. If you are unlucky, you may close the list first and wait for the complaint to be resumed. In addition, even if the complaint fails, it will not cost anything to initiate a false complaint. However, in addition to being affected by the list traffic sales ranking of the complained sellers, it also takes a lot of time and energy to complain to Amazon.
If the seller can be sure that the goods he sells do not involve any trademark, brand, design patent and other infringements. He can file a DMCA counterclaim, and Amazon will reply soon and send a counterclaim to the complainant. If the complainant does not take further legal action, Amazon will resume its marketing rights within 14 days. If the complainant takes legal action and distributes court leaflets, the seller will face the risk of compensation.