In CBA games, Yi Jianlian can wear Nike shoes and show his trademark. This is actually because Yao Ming has reached a tripartite agreement with Nike and Li Ning. Therefore, Yi Jianlian's wearing of Nike shoes is in compliance with league regulations and is not a violation. Earlier, Yi Jianlian caused controversy by taking off Li Ning's shoes and wearing his own Nike shoes. However, through Yao Ming's intervention, an agreement was finally reached between Li Ning and Nike. Li Ning sponsors CBA
Because Li Ning is a sponsor of CBA, CBA requires that all products used in training and competition must be Li Ning brand, and athletes are not allowed to wear other sports brands. And even athletes are not allowed to post remarks that harm sponsors on social platforms or in any public place. If someone violates the regulations, he will be fined 1 million, and athletes with serious circumstances may be fined 3 million. Nike sponsors the Chinese team
In fact, it is reasonable for Yi Jianlian to wear Nike sneakers. Although Li Ning sponsors the CBA, Yi Jianlian is also a player of the Chinese team, and Nike is the sponsor of the Chinese team, so Said this made Yi Jianlian very embarrassed. Yao Ming saw this situation, so he came forward to mediate, and finally reached an agreement between Li Ning, Nike and CBA.
For special players like Yi Jianlian, they are allowed to wear Nike or Li Ning. Since he can wear Nike in CBA games, of course Yi Jianlian can also wear Li Ning when he returns to the national team. Therefore, it is no problem for Yi Jianlian to reveal his trademark. In fact, it is not only Yi Jianlian who is troubled by trademarks in the CBA, Jeremy Lin is also the same. It can be seen that all the teammates on the team use Li Ning towels, but Jeremy Lin only uses white towels without any logo.
In fact, many of these relatively well-known stars have personal endorsements, which definitely conflicts with the league’s sponsorship. In order to avoid this conflict, it is best to choose equipment without trademarks. choose.