First, the correct positioning and firm pace.
As a Taobao person, if you want to manage yourself well, you must define your career goals, and the best way to define your career goals is career planning. Career planning refers to a person's expectation and planning for the positions he undertakes in his life, including study, productive contribution to a profession or organization and final retirement. Personal career planning is not a simple concept, it is closely related to the family and society where individuals live. Everyone should have their own career plan if they want to be meaningful. The significance of career planning lies in finding a career suitable for one's own development needs, realizing the matching between individuals and occupations, and maximizing personal value. We should acknowledge and correctly treat our shortcomings and gaps in vocational interest cultivation and vocational education. In order to make up this gap, we can start from both individuals and society.
Personal self-orientation Every Taobao person should have an objective and comprehensive understanding of himself, put his position in order and believe in his own strength. At present, many college graduates lack the courage to face employers when they are employed, and they can't boldly accept certain things, especially some higher vocational and high-paying units that they yearn for, thus losing their ideal employment opportunities. Know your own advantages and disadvantages, know what you are suitable for, and only in this way can you win a competitive advantage. To this end, we must first accurately evaluate our knowledge and skills; Secondly, we should be good at analyzing our own personality characteristics, which is the basis of career planning.
Determination of career goals Many people have formed their expectations for their future careers in college, but they often ignore the consideration of their age and development, and their employment goals are too high and too idealistic. In recent years, many graduates have been emphasizing big units, big cities and high income in their career choices, and even gave up their personal professional expertise for these reasons, regardless of their personal personality and career interests. Similarly, for those who exist? This mountain looks higher than that one? Psychological Taobao people are also a manifestation of uncertain career goals. Blind pursuit and choice of comparison will not only affect your current employment, but also adversely affect your future career development. The determination of career goals needs to be carried out in stages according to the characteristics of different periods and their own professional characteristics, work ability and hobbies. The market is ever-changing, the marketing strategy is constantly adjusted, and the pace of Taobao people is constantly advancing, but our own workplace goals cannot be changed frequently. As the saying goes, people with ambition are determined, and people with will are determined.
Second, the right platform and firm belief.
It is suggested that Taobao people should manage themselves well and need to find a platform enterprise suitable for their own development. Whether you are a Taobao manufacturer or a dealer, you should look for one or several enterprises with good development prospects and strength to support you, just like a big girl looking for her husband's family. As a Taobao person, if you can't sell yourself at a good price, how can you convince others that you can do a good job in marketing? Of course, a good platform must have a perfect employment mechanism, a dynamic and positive working atmosphere, a healthy corporate culture and a working environment suitable for Taobao people to give full play to their talents.
Therefore, a good development platform is very important for the realization of your career goals. It is not easy for Taobao people to find a platform that is really suitable for their own development, so once they find it, they should keep the working platform relatively stable, which makes it easier for Taobao people to realize their own sustainable development. As a first-class marketing consulting organization in the industry, Lan Xiaohua's Business Daily Media Company also has many friends who specialize in Taobao consulting products and services. Some of them are engaged in clothing this year and may be engaged in electromechanical consulting next year. May be engaged in stationery and other industries in the next year. Jumping around, they may even forget what they really want to do and be confused about what they can do.
Third, smart intelligence and diligence.
Compared with other industries, the customers Taobao people face determine the difficulty of their work, and at the same time, they also put forward higher requirements for Taobao people's ability. Therefore, Taobao people should make use of subjective and objective conditions, give play to their intelligence and advantages, and realize their own value. We should know that our customers are not only rich and powerful, but also powerful people in high positions, and even ordinary people living at the bottom of society with low living standards and cultural quality and poor economic income, or the distribution network formed on this basis can be imagined. It is suggested that if Taobao people want to manage themselves well, the most important thing is to make use of subjective and objective conditions, give play to their intelligence and advantages, and do their own job marketing well:
First, Taobao people should be prepared for hardship and have the spirit of hard work. To do marketing work, we should not only travel frequently, but also go deep into the market. Without the spirit of hardship, it is difficult to do every job well, deeply and thoroughly.
Second, Taobao people should handle the balance between current interests and long-term interests with a strategic vision, and don't care too much about immediate interests. Everything should be based on the interests of customers, minimize customer losses, and serve customers with a healthy mentality of mutual benefit and win-win, so that marketing can be done well and for a long time;
Third, Taobao people should keep up with the pulse of the market and the changes in the development situation of market demand, study hard, study hard, think hard, sum up hard, constantly change their marketing thinking, constantly update their knowledge structure, and constantly improve their market research ability, market forecasting ability, analysis and judgment ability, market planning ability and execution ability.
Only by perfecting ourselves from the above three aspects can we meet the needs of marketing development, realize our own value in practical work, and gain the recognition of colleagues in the industry and rich material returns.
In short, Taobao people can live up to the title of Taobao people only by managing themselves first, leaving the most brilliant stroke in their career.
Fourth, personal brand and flexible sales promotion.
Joe girard said that the only product you sell in your life is yourself. Looking back, in fact, marketing is a very difficult and complicated job. Without firm confidence, tenacious perseverance, extraordinary intelligence and noble character, it is difficult to become a real Taobao person. The annual elimination rate of 70 million Taobao people in China is as high as 25%, and the market competition is so cruel!
Taobao people are a group of people who are heroes of performance and bear figures and indicators every day. They are considered to be the most active people in the world. Marketing needs passion, creativity and an eternal young heart. Taobao people are here every day? Marketing? Enterprise products, as a Taobao person, how to effectively self-market? Taobao people are like the products they serve, and your name is your trademark. Taobao people's self-marketing is to manage themselves as products. As Taobao people, they should have strong self-promotion ability and be good at self-promotion in different occasions and crowds. You can introduce yourself by writing articles, personal websites, network referrals, speeches, etc. A promotion? , expand their influence, publicity? Personal brand? The development of flexible use? Push? 、? Pull? Other aspects of self-improvement? A promotion? Publicity, expand their visibility.
In the fierce market competition, personal working methods and skills can be copied by competitors, but personal brands cannot be copied. It is a key symbol of outstanding talents. If Taobao people can manage themselves like the products they serve, with their own names as trademarks, they can be invincible in the fierce competition and break out of their own sky!