Logo design is equivalent to a facade, which not only helps the brand achieve strategic implementation, but also helps the brand accumulate brand equity.

1. Name

An excellent and perfect logo should not only have a beautiful and distinctive pattern, but also have a distinctive and loud brand name. The brand name not only affects the future circulation and dissemination of goods in the market, but also determines the entire design process and effect of the trademark. For example, Hua Xizi: Because it represents the beauty of the East, the origin of the brand’s name also has a Chinese connotation. The “flower” of Hua Xizi refers to “flowers to nourish makeup”, and the word “Xizi” is taken from Su Dongpo’s poem: “Want to take the West Lake” Compared with Xizi, light makeup and heavy makeup are always suitable. ”

2. Pattern

For logo design, the principles we follow are generally simple and clear, and express our feelings directly. , too noisy will appear too messy, thus affecting the aesthetics. For example, for infant products, the logo design should be closer to cartoons, so as to resonate with consumers.

3. Color

Color can have a visual impact on consumers, such as baby mosquito repellent liquid. Mothers will be more inclined to be environmentally friendly and non-toxic when purchasing , healthy consumer psychology, so green, as an environmentally friendly and healthy color, is the first choice of many companies.

An excellent logo design can not only create a buzz among consumers, but also fully display the brand image. To judge whether a logo design is successful, it depends on its visual appeal to people. force. Therefore, companies must pay attention to the above points when designing their logo so that they can stand out.