Shanghai Bund Aurora means Aurora Group is on the Bund in Shanghai.

Aurora is the brand representative of Aurora Group, which was founded in 1965. Its business fields cover office equipment, office furniture, 3D printing, electronics, smart equipment, cloud business and children's home furnishing industry. The company It is located in mainland China, Taiwan, Japan, Singapore and other places, and has won the title of "China's Famous Trademark" and "China's Best Customer Service Award".

The meaning of Cathay is the sun rising in the east and the dawn. Both of them symbolize light and hope, and represent vitality and vitality. At the beginning of the business, it started as an agent for the sales of time clocks and Chinese typewriters, and gradually developed into business areas covering office equipment, office furniture, 3D printing, electronics, smart equipment and cloud commerce industries.

Brand Culture

At this stage, Aurora Group, under the main axis of the pragmatic and innovative action plan, will still actively create future business strategies, truly grasp the industry trends, and extend its core businesses and related industrial development.

In terms of office equipment business, future development will fully promote the colorization of offices. In terms of office furniture, we use clear product positioning and unique service models to create marketing differentiation; we also combine design resources from both sides of the Taiwan Strait to strengthen R&D so that customers can obtain more convenience, economy and lower management costs.

Aurora Group is committed to the development of its own brands and channel construction based on talents. In the early 1990s, with a forward-looking vision, it discovered the future development potential of the mainland market and began to plan the mainland market. Business management serves as an ideal base for Aurora Group to create its own brands.

The above content refers to Baidu Encyclopedia - Aurora