Advantages:

1. It can expand the market

2. It can save costs

3. It can improve the brand value

Disadvantages:

1. The application procedure becomes complicated.

2. Measure the order of trademark owners.

3. realization of trademark assets.

4. Trademark ownership.

5. The interests are shared, and the responsibilities are borne. Conflicts and disputes are easily caused by the interests.

6. With the increase of employment and contradictions of trademark * * *, it is easy to lead to brand decline.