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What is the verdict of the trademark infringement dispute between Station D and Station B?

Station D must compensate station B for economic losses of 3 million yuan and reasonable expenses of 110,000 yuan, and immediately stop the infringement. At the same time, station D must publish a statement on Sina Weibo for five consecutive days to eliminate the impact. . This also warns all companies that it is not advisable to infringe on the legitimate rights and interests of others, and they will only suffer legal punishment in the end.

Why do some companies take desperate measures to infringe on other people’s trademarks? The fundamental purpose is to spend the least money to obtain the maximum benefit. Station B is a leader in the domestic animation industry, and its brand effect has a great influence across the country. Therefore, the reason why station D does this is to use the signboard of station B to promote itself, so as to achieve The purpose of attracting the audience. Although this can greatly reduce the investment in R&D and brand building, this kind of infringement has greatly damaged the legitimate rights and interests of Bilibili. They have spent many years building the brand's popularity, but they have been plagiarized by others. This will not only frustrate companies that strive to innovate, but will also break the rules of the industry. That is why the relevant departments have imposed such heavy penalties on Station D. The purpose of this is to safeguard the interests of the original company and crack down on illegal infringements.

The long-term development of an enterprise cannot be achieved by plagiarizing other people's creations. If there was no such thing as Station B suing Station D, maybe I would never know that there is a website like Station D in this life, especially the friends around me. The key to why Station B is so famous lies in the richness of its content. Station D just blindly copies similar operating modes without its own specialties, so naturally it doesn't get our attention. Therefore, the fundamental reason for an enterprise to continue to develop and innovate lies in continuous innovation. Only if its own conditions are strong enough can it survive in such a market.

I hope that current companies can focus on their own cultivation instead of taking so-called shortcuts, because the development of an enterprise not only receives the support of consumers, but also is subject to legal constraints.