1. The development history of Yunyan

The 50-year journey of "Yunyan" has not been smooth sailing, and the success of "Yunyan" has not been achieved overnight.

"Yunyan" people have had moments of happiness and hesitation; they have cheered when they achieved victory, and they have also been depressed when they failed unfortunately; they have been excited and excited when launching new products; there has also been market The road to success is always full of thorns, but the "Yunyan" that embodies the hard work and collective wisdom of generations of Yunyan people has walked through it with determination. In the early 1990s, "Yunyan" achieved rapid development and could be called the pioneer of Yunnan tobacco.

Since 1994, the "Yunyan" brand has started to upgrade its products. On the eve of the National Day, "Best Cloud" was launched, triggering a battle for the best and high-end brands in the tobacco industry at that time, and driving the national tobacco market to become turbulent. However, by the mid-1990s, "Yunyan" encountered some difficulties.

The people of "Yunyan" look for the reasons from themselves and are committed to giving "Yunyan" new vitality from the intrinsic quality, appearance packaging and cultural connotation of the product. They proposed the concept of "the first tobacco leaf workshop" and increased the construction of tobacco leaf bases.

In 1997, China Tobacco's first tobacco leaf finishing workshop was born from the hands of "Yunyan" people. The quality of "Yunyan" is guaranteed from the source of raw materials. In 1999, "Yunyan" once again encountered challenges from the market environment.

At that time, the tobacco industry changed from a seller's market to a buyer's market, and regional blockades intensified. "Yunyan" once again faced a relatively difficult period when product sales, profit and tax levels, and brand market share once declined. Yunyan people are not discouraged and actively look for breakthroughs in solving problems. They regard the market as the "first workshop" - that is, raw materials obey production, production obeys the market, and everything is for the market, realizing the transformation from "the first workshop of raw materials" to "the first workshop of the market" transformation; in the production process, new solutions such as standardized production, flexible processing, and order production have been proposed; in terms of product research and development, strategies such as "development generation, reserve generation, production generation, and consumption generation" have been proposed.

In 2001, "Soft Treasure Cloud" and "Ziyun" and other series of products were successfully launched one after another, which not only enhanced the development momentum of "Yunyan", but also laid a solid foundation for the development of "Yunyan", making Today's Hongyun Group has further determined its development direction with "Yunyan" as its leading brand. The competitiveness of the "Yunyan" brand not only comes from fifty years of historical accumulation, but also from the restructuring advantages brought about by industry restructuring.

In response to the development strategy of "big brands, big markets, big enterprises" of the State Tobacco Monopoly Administration, in 2003, Kunming Cigarette Factory, where "Yunyan" is located, controlled Shanxi Kunming Tobacco Co., Ltd. and participated in Inner Mongolia Kunming Cigarettes. Co., Ltd.; in 2005, Kunming Cigarette Factory integrated with Qujing Cigarette Factory, Huize Cigarette Factory, Kunyan Cigarette Branch Factory, Ulanhot Cigarette Factory, etc. to form China's second largest tobacco group, Hongyun Group, becoming the first modern tobacco group in the industry. Pilot projects of enterprise system and modern property rights system. Taking advantage of the first-mover advantage of "being the first to eat crabs", we have integrated production planning resources that are essential for the development and growth of enterprises under the monopoly system, opening up a new world for the development of "Yunyan" and helping "Yunyan" become the most popular tobacco industry in China. One of the most profitable brands offers good conditions. 2. Begging for the development history of Hongyun Honghe Group Tobacco

It was exactly two years from the reorganization of Hongyun Group to January 2008.

As the first industrial enterprise in China’s tobacco industry to reform its modern property rights system and modern enterprise system, Hongyun Group has achieved major breakthroughs in efficiency and brand. In 2007, the group realized profits and taxes of 22 billion yuan, an increase of 5.78 billion yuan compared with the initial stage of restructuring, and a year-on-year increase of 35.6%.

Entering 2008, the group continued to maintain a strong upward momentum. In January, it produced and sold 400,000 boxes of cigarettes, realizing profits and taxes of 4 billion yuan, and the advantages of restructuring were further revealed. "From its establishment to its development, Hongyun Group is closely related to various reform policies of China's tobacco industry."

Xu Liwei, vice president of the group, feels this deeply. He believes that Hongyun Group has what it is today. , benefiting from the country’s various reform policies. These policies have formed a synergistic force to promote Chinese enterprises to gradually move toward joint reorganization and realize the strategy of large enterprises and big brands.

At the same time, these reform policies have also gradually standardized the management of tobacco companies and gradually pushed industrial companies into the market. This is the biggest policy push for Hongyun's reorganization.

The joint reorganization of Hongyun Group has gone through two stages. The first stage was from 2003 to 2004. During this stage, in order to break the bottleneck of small companies and weak brands that restricted the development of China's tobacco industry, the State Tobacco Monopoly Administration proposed the three pillars of "big markets, big companies, and big brands". Grand strategic thinking and the main work tasks of "deepening reform, promoting reorganization, moving towards unity, and achieving common development".

In early 2003, the "Organizational Structure Adjustment Plan for Cigarette Industrial Enterprises with a Box Size of Less than 100,000 Boxes" was issued. By the end of 2004, small cigarette factories with a size of less than 100,000 boxes were basically shut down. In 2003, Kunming Cigarette Factory made a bold decision and allocated funds equivalent to more than one-third of that year's profits to join forces with Taiyuan Cigarette Factory to try to jointly develop markets across provinces.

At that time, the annual profit of Taiyuan Cigarette Factory was about 10 million yuan, but it had more than 300 million yuan in non-performing assets and bad debts. The two-level leadership teams of Shanxi Provincial Tobacco Bureau and the former Taiyuan Cigarette Factory started from reality and finally strengthened their determination and confidence in joint development with Kunming Tobacco. Shanxi Kunming Tobacco Co., Ltd. was established on July 16, 2003.

Huize Cigarette Factory, which was reorganized with Qujing Cigarette Factory in 2004, was originally a county-owned enterprise. The brands it produced were popular in the market, but its annual output was only about 100,000 boxes, which was within the scope of the national shutdown policy. enterprise. In 2004, Yunnan Province implemented a large-scale integration of the tobacco industry, with the number of cigarette factories in Yunnan reduced from nine to four.

Huize Cigarette Factory was merged into the larger Qujing Cigarette Factory. It was during this period that Hohhot Cigarette Factory and Chuncheng Cigarette Factory achieved union and reorganization with Kunming Cigarette Factory respectively, and Ulanhot Cigarette Factory reorganized with Quyan.

Some of these companies are facing the pressure of being shut down, and some are facing operating and market pressures. Although the situations are different, they are all in the context of China's tobacco reform, and Kunyan, which is stronger in scale and strength, and Quyan achieved joint reorganization. In the second stage, the pressure on the two Kunqu opera companies comes from a higher level.

By the end of 2005, the number of cigarette industry enterprises with independent legal person status in my country's tobacco industry had dropped to 44. Among them, 15 cigarette industry enterprises have an annual production scale of more than 1 million boxes, and their production concentration has increased significantly.

Subsequently, the State Tobacco Monopoly Administration proposed the "two more than 10" goals of forming more than 10 key backbone brands and establishing more than 10 key backbone enterprises during the "Eleventh Five-Year Plan" period. The reorganization of the domestic tobacco industry has entered a stage of reorganization between large enterprises. For the two Kunqu opera factories that are determined to become bigger and stronger, time waits not for them.

Despite continuous reorganization, the two Kunqu opera factories did not have obvious advantages in the industry from the perspective of individual enterprises at that time. Relying on the respective strength of the two Kunqu Opera factories, it is unrealistic to realize the ideal of "two more than 10" entering the Chinese tobacco industry.

Reorganization is the only way for both parties. Yu Ruifang, former director of Qujing Cigarette Factory and vice president of Hongyun Group, said that before the reorganization, Qujing Cigarette Factory had an annual output of over one million boxes and profits and taxes of nearly 5 billion yuan. Why is it still being reorganized? Everyone's common understanding is that the purpose of jointly establishing Hongyun Group with Kunyan is to strengthen the company, make the brand bigger, and enhance the core competitiveness of the company.

On November 8, 2005, Kunming Cigarette Factory, which wholly owns Chuncheng Cigarette Factory, holds Shankun Company, and holds shares in Mengkun Company, and Qujing Cigarette Factory, which owns Huize Cigarette Factory and Ulanhot Cigarette Factory, carried out intensification. Through strong reorganization, it became the first pilot unit in China's tobacco industry to realize the reform of modern property rights system and modern enterprise system. The main theme of Hongyun Group's development as a modern enterprise was thus played. Leaders of the State Tobacco Monopoly Administration believe that the successful establishment of Hongyun Group is a landmark event for China's tobacco industry to establish a modern enterprise system and a modern property rights system. It is the direction of China's tobacco reform and the hope of China's tobacco industry.

After these two stages of joint reorganization, Hongyun Group has completed its extension expansion and formed three major advantages: scale, brand and raw materials. In terms of scale, Hongyun ranks fourth in the country with planned resources of more than 2.5 million boxes per year and a brand market scale of over 3 million boxes.

Zhu Shaoming, chairman and president of Hongyun Group, said frankly, “The reorganization process is not easy.

"Reviewing the development history of Hongyun Group in the past two years, two reform measures have the most far-reaching impact.

"Approval of base numbers, determination of proportions, centralized declaration, unified taxation, and cross-regional distribution" are the reform measures of Hongyun Group. It is an original creation. Tobacco finance and taxation adopts a system in which each province and region contributes to the central government. After the tobacco taxes are handed over, the central and local governments share the responsibility. If the reorganization is not handled well, the enterprises involved in Hongyun's reorganization will not succeed. Kunming City, Kunming Wuhua District, Qujing City, Huize County, Hohhot City, Ulanhot City and Taiyuan City***, so how to ensure the fiscal and tax distribution benefits of local governments is a prerequisite for reorganization in Yunnan Province***. With the support of relevant governments at all levels, Hongyun Group has achieved its set goals in the province.

Through unified taxation, for the local governments where the reorganized enterprises are located, the original base is first guaranteed. , followed by sharing the results of the company's growth; for Hongyun Group, it has truly realized the unified scheduling of production plans and production tasks of each production plant, as well as brand sharing, laying the foundation for growing the tobacco brand. Zhao Jianhua, chairman of the Municipal People’s Political Consultative Conference of Qujing City, Yunnan Province, who has been in charge of tobacco work for a long time, said about the changes brought to local areas before and after the corporate merger, “Big money has increased, while small money has decreased. "

"Big money" naturally refers to the growth in the financial and taxation system, while "small money" refers to the past. 3. Who knows the specific development history of Hongyun Group

Half a century Since then, Yunyan has gone through a development process of continuous innovation and keeping pace with the times -

In 1958, "Yunyan" was successfully launched on the market. It was the first and only Class A cigarette in the country made using a single formula of Yunnan tobacco leaves.

In 1959, the "Yunyan" trademark officially applied for trademark registration with the Yunnan Provincial Administration for Industry and Commerce.

In 1977, the "Yunyan" mouthless cigarette was successfully transformed into a filter cigarette. >

In 1994, the "Yunyan" series product "Superior Yunyan" was launched.

In 1997, the "Yunyan" series product "Yunyan (Red)" and "Yunyan (mellow)" were launched one after another. /p>

In 2001, the special "Yunyan (treasure)" came out and quickly won market recognition.

In 2004, Jiang Chengkang, director of the State Tobacco Monopoly Administration, visited the Kunming Cigarette Factory, hoping to introduce "Yunyan". "Cultivation into a representative brand of "Chinese cigarettes".

In 2004, the "Yunyan" series of high-end products "Yunyan (Impression)", which attracted widespread attention in the Yunnan tobacco industry, was launched and was praised as the "Renaissance of Yunnan Tobacco" "Representative Brand".

In 2005, the annual output of "Yunyan" reached 620,000 boxes, creating tax profits of 8 billion yuan.

In 2006, the latest product in the Yunyan series, "Yunyan (Yunyan)" Ruyi)" was launched in Kunming and will soon be launched in 67 cities across the country. It is expected that the annual production and sales will exceed 40,000 boxes. It is expected to become the brand with the fastest market growth in the history of the launch of new low-class cigarette products in the Chinese cigarette industry. < /p>

In 2006, it is expected that the output of a single brand of "Yunyan" will exceed 700,000 boxes and realize a tax profit of 9 billion yuan. It will be a major brand with great growth potential among Chinese cigarettes and an important influence in mid-to-high-end cigarettes. brand.

Hongyun Group plans to build "Yunyan" into a strong brand with an annual tax profit of 10 billion yuan by 2007.

Since its establishment in 1958, " The total output of "Yunyan" has exceeded 6 million large boxes, creating a total tax profit of more than 50 billion yuan for the country.