1. Simplify: Simplicity means using thin lines or geometric shapes. Simplicity does not mean minimization. Although minimal design can make logo apply to a wide range of media, what I really want to say is simplification about the implementation of ideas or themes.

2. Create memory points: it is applicable to all brands that you come into contact with, and the meaning of the brand consists of every user experience. Of course, this can be enhanced by profound visual recognition; Logo helps people remember the experiences related to the company, so we should design strong symbols that are easy to remember.

3. Multi-scene application of logo: Make its logo graphics simple. This is not only to adapt to the changes of contemporary aesthetics, but also a main reason, which is to make the existing logos more universal. Can span all kinds of media and applications, from large to small, from printing to digital.

Extended materials:

Anyone can design a logo, but not everyone can design a successful logo. A successful design can achieve the goals set in the design outline, but an enviable design, with the ability to become a symbol, will also be simple, highly relevant, adaptable, durable and unique.

for this reason, this transformation has led to the trend of simplifying brand logo design: using simple shapes, clean lines and fonts, and solid shapes to create sustainable and easy-to-understand logos. If there is anything to prove that this trend is real, it is that this movement is on the rise, from beer and fast food industries to professional sports, media, entertainment and consumer goods-all kinds of brands are updating and simplifying their logo in order to attract consumers, separate themselves from competing products and thrive in digital media.