New Balance (China) New bunren is a complete copycat of the American brand New Balance.

In other words: "New Balance" is a domestic brand and now has nothing to do with NEW BALANCE; "New Balance" is a product authorized by the American NEW BALANCE company.

Although the "New Balance" brand in the market has been registered through normal procedures, and there are differences between the trademarks of the New Balance brand in the registration form, the differences are not clearly reflected in the physical shoes. Many The style is also completely copied from New Balance.

Furthermore, the registered category of "New Balance" is only leather footwear, and it is illegal to use it on sports shoes. Therefore, the behavior of the "New Balance" brand has constituted an infringement of the New Balance trademark.

Extended information:

Since New Balance was founded in Boston, USA in 1906, it has been adhering to the spirit of manufacturing excellent products and continuously making progress in technological materials, product appearance and comfort. The only thing that remains unchanged is that New Balance operates with high standards of ethics, 100 customer satisfaction, and a team spirit in order to become high-tech.

“New Balance” encountered trademark infringement lawsuits in the domestic market. On April 24, 2015, the Guangzhou Intermediate People’s Court issued a first-instance judgment on this high-profile trademark dispute case.

The court held that New Balance Trading (China) Co., Ltd., an affiliate of the American New Balance company in China, used others' registered trademark "New Balance", which constituted an infringement of the exclusive rights of others' trademarks and required compensation. The other party’s 98 million yuan.

Baidu Encyclopedia-New Balance (China) Co., Ltd.